3 months ago
Senior Manager, Demand Generation / Performance Marketing
Forge
Newton, MA (Hybrid)Salaried Ft$130K/yr – $160K/yr
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Senior Manager, Demand Generation / Performance Marketing
Newton, MA (Hybrid)
$130K/yr – $160K/yrSenior LevelSalaried Ft
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive growth marketing and demand-gen ownership across multiple channels, from acquisition to qualification, with HubSpot at the core.
- Own end-to-end demand generation and funnel optimization across channels
- Must-have: Deep HubSpot expertise (workflows, attribution, automation)
- Standout: Broad channel ownership including paid search, SEO, content, and partnerships
Job Description
Responsibilities
- Own pipeline generation across the full funnel, from lead acquisition through qualification
- Scale and optimize our core acquisition channels, including referrals, paid search, radio, and SEO
- Identify, test, and expand into new growth channels, including content, partnerships, influencer, and emerging AI search platforms
- Hire and partner with freelancers, consultants and agencies where it makes sense, while maintaining deep ownership internally
- Build and execute campaigns that create consistent demand throughout the year and protect us from seasonal dips
- Develop compelling messaging that differentiates Forge
- Write and publish high-quality content, including blog posts, landing pages, and campaign assets, with support from our content team
- Ensure every campaign reflects a clear, consistent brand voice
- Own HubSpot as the central source of truth for sales and pipeline performance
- Improve attribution, lead routing, reporting, and funnel visibility
Requirements
- Deep expertise in B2C demand generation, growth marketing, or performance marketing
- Highly proficient in HubSpot, including workflows, reporting, attribution, and automation
- Comfortable writing copy, launching campaigns, and building dashboards yourself
- Experience managing freelancers, agencies, or contractors
- Strong understanding of SEO, content marketing, and conversion optimization
- Analytical, resourceful, and highly accountable
- Thrives in fast-moving, ambiguous startup environments
Preferred
- Experience in home services, HVAC, clean energy, or other high-consideration consumer categories
- Strong hands-on experience managing paid search, especially Google Ads
- Experience marketing rebate-driven or regulated products
- Familiarity with AI-driven marketing tools and emerging search platforms
Benefits
- Comprehensive health and dental coverage
- 401(k) with company match
- Hybrid/flexible work environment - typically 3-4 days in Newton
Forge
3.8 Glassdoor
With liquidity solutions, exclusive data and insights and a vibrant marketplace, we are powering a global private market that is transparent, accessible and seamless for companies, their employees, investors and institutions.#wearehiring
Founded in 2014
San Francisco, California, USA
381 employees (29 in marketing)
69% recommend to a friend
79% CEO approval
Traffic Signals
Monthly Visitors
687.9K
Monthly Google Ads Budget
$370.4K
Traffic Source Mix
Search
46.7%
Direct
46.1%
Referral
5.3%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~381
Marketing Team
Marketing Team Size
16 (4% of company)
Funding
Total Funding
$357M
Last Raise
$68.5M
Post IPO Equity, 5 years ago
Funding History
- Sep 2021Post IPO Equity • $68.5M
- Nov 2020Series Unknown • $150M
- Oct 2019Series B