MROI framework and ROI models to guide budget decisions.
Lead brand health measurement and tie insights to market share and conversions.
Deliver executive-ready dashboards and clear, compelling business narratives for senior leadership.

Job Description

Responsibilities

Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
Partner with Finance to develop return on investment models and guide budgeting decisions.
Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.
Lead brand health measurement and translate insights into actionable recommendations.
Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion.
Develop executive scorecards, dashboards, and business review materials.
Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
Translate sophisticated data into clear, compelling business understandings.
Build polished presentations and reporting materials using Excel and Powerpoint
Cross-Functional Partnership: Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indictor development.
Collaborate with Finance on budgeting, value analysis, and investment planning.
Partner with Paid Media teams to provide strategic performance insights and investment guidance.
Handle relationships with external analytics partners and agencies.
Work cross-functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities.

Requirements

5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred.
Strong financial competence with experience building value models supporting investment decisions.
Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics).
Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
Strong communication and presentation skills with experience influencing senior partners.
Strong cross-functional collaboration skills and experience managing agency and vendor relationships.
Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up.
Knowledge of marketing effectiveness principles and measurement frameworks.
Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency.

Benefits

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

Stanley 1913

We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage in 1913. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet.Headquartered in Seattle, with offices around the world, the Stanley 1913 brand is Built For LifeTM. We are continuously looking for passionate people who value creativity and are ready to make an impact. Whether you're interested in product development, design, sales, marketing, or IT, Stanley 1913 offers a dynamic and inclusive work environment where you can learn, grow, and make a difference.Join the ONE STANLEY team today! Apply to one of our open jobs today or send your resume for future roles. https://www.stanley1913.com/Stanley 1913 is a brand of PMI WW Brands, LLC, an operating company owned by Morgan Street Holdings.

Founded in 1913

Seattle, Washington, USA

964 employees (165 in marketing)

www.stanley1913.com

Traffic Signals

Monthly Visitors

8.5M

Monthly Google Ads Budget

$59.5K

Traffic Source Mix

42.6%

Direct

48.3%

Referral

5.2%

Social

2.4%

Paid

1.3%

Headcount Trend

Current headcount: ~964

Marketing Team

Marketing Team Size

108 (11% of company)

Marketing Roles Posted (Last 30 Days)

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Responsibilities

Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
Partner with Finance to develop return on investment models and guide budgeting decisions.
Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.
Lead brand health measurement and translate insights into actionable recommendations.
Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion.
Develop executive scorecards, dashboards, and business review materials.
Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
Translate sophisticated data into clear, compelling business understandings.
Build polished presentations and reporting materials using Excel and Powerpoint
Cross-Functional Partnership: Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indictor development.
Collaborate with Finance on budgeting, value analysis, and investment planning.
Partner with Paid Media teams to provide strategic performance insights and investment guidance.
Handle relationships with external analytics partners and agencies.
Work cross-functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities.

Requirements

5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred.
Strong financial competence with experience building value models supporting investment decisions.
Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics).
Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
Strong communication and presentation skills with experience influencing senior partners.
Strong cross-functional collaboration skills and experience managing agency and vendor relationships.
Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up.
Knowledge of marketing effectiveness principles and measurement frameworks.
Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency.

Benefits

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.