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Marketing jobs

8 marketing jobs

1 day ago

Director, CRM & Lifecycle

Zagg

Midvale, UT (Unknown)

1 day ago

Senior Manager, SEO & AEO

Zagg

Midvale, UT (Unknown)

2 months ago

Coordinator, Brand Marketing

Zagg

Midvale, UT (Unknown)

2 months ago

Creative Project Manager

Zagg

Midvale, UT (Unknown)

2 months ago

Social Media Manager

Zagg

Salt Lake City, UT (On-site)

3 months ago

Associate Creative Director

Zagg

Midvale, UT (Unknown)

3 months ago

Senior Content Creator

Zagg

Midvale, UT (Unknown)

5 months ago

Sr. Manager, Email & SMS

Zagg

Midvale, UT (On-site)

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Zagg

Director, CRM & Lifecycle

Midvale, UT (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 1 day ago

Job Summary

Own and optimize the ecommerce CRM and lifecycle program for ZAGG and mophie, leading Attentive across email and SMS, and build cross-channel strategies that shift purchasing behavior toward higher-margin, content-led marketing while driving incremental profit.

Job Description

Responsibilities

Responsible for driving Ecommerce CRM & lifecycle marketing strategy, with a focus on commercial success metrics for ZAGG and mophie.
Own our Attentive program end to end across both email and SMS — deep, hands-on Attentive fluency is core to this role.
Retrain mophie customers to shop mophie.com. Re-permissioning from ZAGG to mophie’s own Attentive instance is complete, but many customers are still in the habit of buying mophie product on ZAGG.com — build the lifecycle programs that shift that behavior for good.
Design and launch a new lifecycle program for Warranty, roughly 1.5M orders a year today with zero cross-sell or upsell, built in lockstep with the January 1 Warranty launch.
Move ZAGG D2C away from heavy promotion and toward quality, content-led marketing built on product and experience value, while protecting the customers and revenue currently driven by discounting.
Collaborate with Ecommerce GTM, onsite merchandising and Global Marketing partners to build and maintain marketing calendar based on new product introductions and consumer moments.
Lead a high-performing team to manage daily CRM & lifecycle marketing activities.
Work cross-functionally to support Ecommerce, Brand marketing, and merchandising initiatives.
Analyze engagement and revenue trends to ensure campaigns are meeting KPI goals.
Collaborate with the greater growth marketing team to communicate results & develop cross-channel strategies, tactics and initiatives with the consumer at the center of everything that we do.

Requirements

Bachelor’s degree in marketing, communications, advertising or related field.
Minimum 8 years of hands-on experience managing email and direct-to-consumer CRM campaigns, preferably in strong retail and ecommerce environments.
Deep, hands-on experience with Attentive across both email and SMS, this is a requirement, not a nice-to-have.
Experience shifting customer purchasing behavior across channels, for example, migrating a base of buyers from one retail domain to a brand’s own site — through lifecycle marketing rather than paid acquisition.
Experience building a lifecycle program from scratch around an underdeveloped revenue stream (e.g., warranty, service, or post-purchase), including cross-sell and upsell strategy.
Track record of shifting a DTC customer base away from heavy discounting toward content- and value-led marketing without losing the customer.
Experience planning, executing, and measuring multi-channel, CRM strategies with goal of driving short or long-term revenue & consumer growth.
Proven ability to “run the business by the numbers,” using analytics, including incremental lift and holdout testing, to drive action & optimization.
Experience quantifying subscriber engagement across multiple channels and creating alignment with overall business goals/initiatives.
Experience communicating with cross-functional partners & leveraging feedback to improve campaign performance.

Preferred

Multi-brand lifecycle marketing experience — managing CRM/lifecycle programs across more than one brand or customer base.

Zagg

Hey. We get it. We’re tech recruiters (well kind of) but better.We’re not here to be your best mates. You probably don't want to hang out with us — or even share a bartop. More often than not, you see us as a necessary evil. Like a real estate agent, for your next dev gig.Ok, so maybe we won’t be best pals. But what if we understood you better? What if we were really fighting in your corner? Sticking two fingers up to the old ways, the pushy bullshit and all the rest of it.We’re creating something bold; a process that works for you. It’s a first. What we like to call an 'open source' recruitment platform for Developers.Meet Zagg. Straight-up, high-performance. And honest. A platform built on progressive thinking — fusing intelligent tech and red hot service levels.For too long, tech recruiters have had a bad rep. We’re here to start to change your mind.From us, you’ll get:• 100% transparency (that means no: ghosting, employer-concealing or salary-hiding)• A detailed break-down of the recruitment process for every opportunity we represent• Our commitment to being an “Open Start-Up”• Insider market knowledge and brilliant communication• A promise to be your advocates and ambassadors of your own brandIt’s time to say <node> to mediocre recruiters. And a f*ck yes, to Zagg.

Founded in 2023

Brisbane City, Queensland, AUS

2 employees (1 in marketing)

zagg.app

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~2

Links

zagg.app

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Responsibilities

Responsible for driving Ecommerce CRM & lifecycle marketing strategy, with a focus on commercial success metrics for ZAGG and mophie.
Own our Attentive program end to end across both email and SMS — deep, hands-on Attentive fluency is core to this role.
Retrain mophie customers to shop mophie.com. Re-permissioning from ZAGG to mophie’s own Attentive instance is complete, but many customers are still in the habit of buying mophie product on ZAGG.com — build the lifecycle programs that shift that behavior for good.
Design and launch a new lifecycle program for Warranty, roughly 1.5M orders a year today with zero cross-sell or upsell, built in lockstep with the January 1 Warranty launch.
Move ZAGG D2C away from heavy promotion and toward quality, content-led marketing built on product and experience value, while protecting the customers and revenue currently driven by discounting.
Collaborate with Ecommerce GTM, onsite merchandising and Global Marketing partners to build and maintain marketing calendar based on new product introductions and consumer moments.
Lead a high-performing team to manage daily CRM & lifecycle marketing activities.
Work cross-functionally to support Ecommerce, Brand marketing, and merchandising initiatives.
Analyze engagement and revenue trends to ensure campaigns are meeting KPI goals.
Collaborate with the greater growth marketing team to communicate results & develop cross-channel strategies, tactics and initiatives with the consumer at the center of everything that we do.

Requirements

Bachelor’s degree in marketing, communications, advertising or related field.
Minimum 8 years of hands-on experience managing email and direct-to-consumer CRM campaigns, preferably in strong retail and ecommerce environments.
Deep, hands-on experience with Attentive across both email and SMS, this is a requirement, not a nice-to-have.
Experience shifting customer purchasing behavior across channels, for example, migrating a base of buyers from one retail domain to a brand’s own site — through lifecycle marketing rather than paid acquisition.
Experience building a lifecycle program from scratch around an underdeveloped revenue stream (e.g., warranty, service, or post-purchase), including cross-sell and upsell strategy.
Track record of shifting a DTC customer base away from heavy discounting toward content- and value-led marketing without losing the customer.
Experience planning, executing, and measuring multi-channel, CRM strategies with goal of driving short or long-term revenue & consumer growth.
Proven ability to “run the business by the numbers,” using analytics, including incremental lift and holdout testing, to drive action & optimization.
Experience quantifying subscriber engagement across multiple channels and creating alignment with overall business goals/initiatives.
Experience communicating with cross-functional partners & leveraging feedback to improve campaign performance.

Preferred

Multi-brand lifecycle marketing experience — managing CRM/lifecycle programs across more than one brand or customer base.