Own cross‑functional strategy and portfolio leadership to drive growth through tentpole plans, consumer‑driven activation, and an annual marketing strategy built with R&D, finance, and sales partners.

Growth & Portfolio Leadership: translate consumer insights into growth vectors, pipelines, and activation platforms.
Cross‑Functional Strategy: lead R&D, finance, operations, sales, category management, and agencies to shape the annual plan.
Consumer‑Driven Activation: turn data into portfolio activation and communication strategies that move conversion.

Job Description

Responsibilities

Business Delivery: Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
3Y Growth Vision: Establish clear tentpole growth vectors and pipeline development to enable predictable and consistent growth – consumer-oriented
Portfolio Management: Further sports/occasion-based portfolio focused against productivity, commercial value, and incrementality
Big Idea Platforms: Translate tentpole consumer behaviors (timing, rituals, jobs‑to‑be‑done) into portfolio, activation, and communication big idea platforms
Activation: Breakthrough portfolio activation plans – inclusive of away from home tentpole moments (i.e., Final Four, Olympics, etc.…)
Self-starter with high degree of personal initiative
Ability to manage people and lead cross-functional teams
Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to developing strategic annual marketing plans.
Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners

Requirements

Bachelor’s Degree required
10+ years’ experience in Marketing, Strategy and/or General Management
MBA or equivalent marketplace experience preferred

Preferred

MBA or equivalent marketplace experience preferred
Cross-functional collaboration experience (R&D, finance, operations, sales, category management, & external agency partners)

Pretzels, Inc

We’re a hands-on production team that helps bring ambitious ideas to life with clarity, creativity, and care. From concept to final delivery, we partner closely with clients to shape stories that hit the mark and look great doing it. Whether it’s a big campaign or a small shoot, we focus on what really matters: strong ideas, thoughtful collaboration, and production that works.

Founded in 2015

San Diego, California, USA

16 employees (9 in marketing)

vimeo.com/pretzellogicproductions

Traffic Signals

Monthly Visitors

56.2M

Monthly Google Ads Budget

$447.4K

Traffic Source Mix

21%

Direct

65.7%

Referral

10.9%

Social

1.6%

Paid

0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size

5 (31% of company)

Responsibilities

Business Delivery: Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
3Y Growth Vision: Establish clear tentpole growth vectors and pipeline development to enable predictable and consistent growth – consumer-oriented
Portfolio Management: Further sports/occasion-based portfolio focused against productivity, commercial value, and incrementality
Big Idea Platforms: Translate tentpole consumer behaviors (timing, rituals, jobs‑to‑be‑done) into portfolio, activation, and communication big idea platforms
Activation: Breakthrough portfolio activation plans – inclusive of away from home tentpole moments (i.e., Final Four, Olympics, etc.…)
Self-starter with high degree of personal initiative
Ability to manage people and lead cross-functional teams
Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to developing strategic annual marketing plans.
Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners

Requirements

Bachelor’s Degree required
10+ years’ experience in Marketing, Strategy and/or General Management
MBA or equivalent marketplace experience preferred

Preferred

MBA or equivalent marketplace experience preferred
Cross-functional collaboration experience (R&D, finance, operations, sales, category management, & external agency partners)