Own the national marketing engine cross markets by leading a 15–25+ team, driving a full funnel program for Hispanic and multicultural audiences, and turning campaigns into measurable CAC, CPL, and signed ROI.

Growth & Strategy: Define the national plan and multi-state expansion to scale revenue and brand trust.
People & Delivery: Build and mentor a large, diverse marketing team across channels with clear growth paths.
Performance & Alignment: Own end-to-end funnel execution and dashboards that guide weekly and monthly strategy shifts.

Job Description

Responsibilities

Lead Marketing Strategy: Build and execute a national marketing strategy to scale revenue and reputation across markets.
Team Leadership & Development: Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
Team Leadership & Development: Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
Full-Funnel Execution: Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
Full-Funnel Execution: Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
Brand & Storytelling: Build a powerful brand that evokes trust, purpose, and transformation.
Brand & Storytelling: Tell the firm’s story through emotionally resonant client journeys and community engagement.
Marketing Performance & Analytics: Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
Marketing Performance & Analytics: Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
Technology & Automation: Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
Cross-Functional Alignment: Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
Multi-State & Cultural Expansion: Localize campaigns across Miami, Orlando, NYC, and Texas.
Multi-State & Cultural Expansion: Navigate compliance nuances for legal marketing (Bar rules) in each state.
Budget & Vendor Management: Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
Budget & Vendor Management: Ensure cost-effective campaign execution and vendor accountability.
Executive Collaboration: Serve as part of the Executive Leadership Team.
Executive Collaboration: Translate marketing metrics into business outcomes to influence firmwide decisions.

The Ward Law Group, PL

Our mission is to be the leading family-owned personal injury law firm dedicated to serving the Spanish-speaking community. We strive to deliver exceptional client service while upholding the highest standards of professionalism and ethics.

Founded in 2012

Hialeah, Florida, USA

120 employees (9 in marketing)

855dolor55.com

Traffic Signals

Monthly Visitors

9.6K

Monthly Google Ads Budget

$69.1K

Traffic Source Mix

30.6%

Direct

45.3%

Referral

6.9%

Social

15.6%

Paid

1.5%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size

7 (6% of company)

Marketing jobs

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

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All marketing roles in the US

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Chief Marketing Officer

Chief Marketing Officer

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Top 1% of applicants do these two things.

Job Summary

Job Description

The Ward Law Group, PL

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Chief Marketing Officer

Chief Marketing Officer

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Top 1% of applicants do these two things.

Job Summary

Job Description

The Ward Law Group, PL

Traffic Signals

Headcount Trend

Marketing Team

Recent News