Lead a three-person growth and merchandising team to drive demand, conversion, and revenue, balancing calendar-driven campaigns with experimentation; own the end-to-end funnel, measurement, and cross-functional alignment across paid, owned, earned, and CRM.

Define operating model and calendar priorities for demand, growth, and discovery
Run a high-velocity growth experimentation program across acquisition and on-site experiences
Coordinate with analytics, marketing science, and cross-functional partners to translate insights into action

Job Description

Responsibilities

Lead, coach, and develop a team of three — two Merchandising Managers and an SEO/GEO Manager — setting goals, growing craft, and managing performance and career development.
Own the operating model for the function: how demand, growth, and discovery work is prioritized, briefed, resourced, tested, and measured across the calendar year.
Deliberately balance capacity between the campaign calendar and the experimentation and measurement agenda, so neither starves the other.
Represent the function in CX LT, MLT, weekly business reviews, and cross-functional leadership forums as the senior owner of demand and conversion outcomes.
Act as the connective tissue between marketing programs and DTC revenue, ensuring a clear line of sight from activity across paid, owned, earned, and CRM through to qualified traffic, engagement, conversion, and repurchase.
Partner with web analytics to build robust funnel reporting and translate journey insights into actionable recommendations for marketing and commercial stakeholders.
Partner with marketing science to interpret and apply attribution, media-mix modeling / econometrics, and incrementality testing.
Own the GTM calendar and the planning and program management of promotions and new product introductions, the operational backbone the Merchansiding team executes against.
Define how to increasingly surface brand and culture marketing onsite to create desire, encourage repeat visits, and ultimately increase full price realization.
Establish a merchandising approach that builds awareness, equity and comprehension around the Sonos platform ecosystem.

Requirements

7+ years in growth product management, digital marketing, ecommerce, or DTC commercial roles — ideally at a DTC brand, consumer electronics company, or high-velocity membership/subscription business.
2+ years of people management, with a track record of developing individuals and raising team performance across more than one discipline.
Demonstrated ownership of funnels and compounding lift — building programs that consistently ship and learn, not just running one-off tests.
Range across both sides of the seam: credible directing campaigns, brand moments, and merchandising strategy, and equally fluent in experimentation, ad tech, and measurement.
Deep fluency in the paid-acquisition-to-product-experience seam: ad tech (pixel health, signal quality, event scoring, feed optimization) and closing the loop between spend and on-site outcomes.
Statistical fluency: you design experiments correctly, size samples, evaluate significance, and turn results into confident decisions.
Hands-on experience with modern marketing measurement — MTA, MMM/econometrics, incrementality testing — and the ability to translate outputs into action.
Strong understanding of on-site merchandising, content strategy, and organic discovery (SEO/GEO), and how these levers connect to conversion and revenue.
A product-led growth mindset — you understand how the product experience itself drives acquisition and retention, not just media spend.
Intuition for user psychology: what creates hesitation, what builds confidence, and how to design flows that get people to value faster.

Preferred

Experience at a membership, subscription, or loyalty-driven DTC brand.
Familiarity with Sonos products and the connected home / audio category.
Background spanning both mobile and web acquisition and onboarding funnels.

Benefits

Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!

Traffic Signals

Monthly Visitors

5.3K

Traffic Source Mix

42.6%

Direct

39.9%

Referral

11.3%

Social

3.2%

Paid

1.7%

Headcount Trend

Current headcount: ~9

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