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7 marketing jobs

5 days ago

Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

Santa Clara University

Santa Clara, CA (On-site)Full time$92K/yr – $115K/yr
3 weeks ago

Associate Marketing Manager

Santa Clara University

Santa Clara, CA (Unknown)Full time
3 months ago

Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara University

Santa Clara, CA (Unknown)Full time
3 months ago

Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara University

Santa Clara, CA (Hybrid)Full time$78K/yr – $93K/yr
3 months ago

Assistant Professor in Marketing

Santa Clara University

Santa Clara, CA (On-site)Full time$183K/yr – $203K/yr
5 months ago

Senior Media Systems Specialist

Santa Clara University

Santa Clara, CA (On-site)Full time$92K/yr – $104K/yr
7 months ago

Assistant Dean of Marketing and Communications

Santa Clara University

Santa Clara, CA (On-site)Full time$115K/yr – $130K/yr

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7 jobs

Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

Santa Clara University

Santa Clara, CA (On-site)

$92K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.
5 days ago

Associate Marketing Manager

Santa Clara University

Santa Clara, CA (Unknown)

In-houseFull-timeIntern/new grad3+ years exp.
3 weeks ago

Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara University

Santa Clara, CA (Unknown)

In-houseFull-timeSenior level3+ years exp.
3 months ago

Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara University

Santa Clara, CA (Hybrid)

$78K/yr - $93K/yrIn-houseFull-timeSenior level3+ years exp.
3 months ago

Assistant Professor in Marketing

Santa Clara University

Santa Clara, CA (On-site)

$183K/yr - $203K/yrIn-houseFull-timeIntern/new grad
3 months ago

Senior Media Systems Specialist

Santa Clara University

Santa Clara, CA (On-site)

$92K/yr - $104K/yrIn-houseFull-timeSenior level4+ years exp.
5 months ago

Assistant Dean of Marketing and Communications

Santa Clara University

Santa Clara, CA (On-site)

$115K/yr - $130K/yrIn-houseFull-timeDirector/executive8+ years exp.
7 months ago
Santa Clara University

Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

Santa Clara, CA (On-site)

$92K/yr – $115K/yrSenior Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own and lead Santa Clara Athletics marketing efforts for Men’s and Women’s Basketball, guiding campaigns, digital and email marketing, game presentation, and fan-engagement programs, with team leadership and cross-unit collaboration to drive attendance and revenue.

  • Own strategic marketing, game-day experience, and fan engagement for assigned programs.
  • Lead integrated campaigns across digital, email, and on-site fan activations to grow attendance and revenue.
  • Manage a marketing team and cross-functional partners to execute campaigns and events.

Job Description

Responsibilities

  • Develop, implement, and evaluate annual department-wide marketing, promotional, fan engagement, and revenue-support strategies, with primary responsibility for men’s and women’s basketball and oversight of plans for assigned programs.
  • Lead the Athletics marketing team in translating departmental priorities into coordinated campaigns, promotional calendars, game-presentation plans, and measurable audience and revenue goals.
  • Lead digital advertising strategy across paid social, display, search, retargeting, and emerging channels, including audience targeting, budget allocation, campaign execution, testing, and performance optimization.
  • Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives.
  • Direct integrated marketing campaigns designed to increase attendance, ticket sales, premium hospitality revenue, group sales, fan acquisition and retention, student engagement, and brand awareness.
  • Collaborate with Ticket Sales and Operations to develop campaign strategy, product positioning, offers, sales timelines, and customer journeys that support ticket-revenue and attendance goals.
  • Use CRM data, audience research, customer behavior, sales trends, and campaign analytics to evaluate performance, improve marketing effectiveness, and identify opportunities for revenue and audience growth.
  • Provide strategic and operational leadership for game presentation and the in-venue fan experience, including team introductions, promotional elements, student activations, sponsor integrations, entertainment, recognitions, and premium fan experiences.
  • Oversee the development and execution of game-day rundowns, public-address scripts, timing protocols, pregame activities, National Anthem performances, honorary recognitions, and promotional and corporate-partner activations.
  • Assign and direct marketing staff, game-day personnel, and external partners responsible for campaign execution, event production, promotions, and fan-engagement activities.

Requirements

  • Bachelor’s degree required.
  • 5 years of experience or equivalent in athletic marketing, business marketing, or related field
  • Knowledge • Experience using database management systems and other common office computer applications including word-processing, spreadsheet, email and browser applications.
  • Skills • Demonstrated interpersonal and communication skills, written and verbal.
  • Abilities • Ability to work effectively with internal constituents, particularly senior staff, coaching staff and other appropriate University staff.
  • Abilities • Ability to work effectively with external constituents, particularly donors and corporate sponsors.
  • Abilities • Capable of working both independently and as a team member; results oriented; self-starter.
  • Abilities • Demonstrated ability to handle confidential information with discretion.

Santa Clara University

Founded in 1851, Santa Clara University sits in the heart of Silicon Valley—the world’s most innovative and entrepreneurial region. The University’s stunningly landscaped 106-acre campus is home to the historic Mission Santa Clara de Asís. Ranked among the top 15 percent of national universities by U.S. News & World Report, SCU has among the best four-year graduation rates in the nation and is rated by PayScale in the top 1 percent of universities with the highest-paid graduates. SCU has produced elite levels of Fulbright Scholars as well as four Rhodes Scholars. With undergraduate programs in arts and sciences, business, and engineering, and graduate programs in six disciplines, the curriculum blends high-tech innovation with social consciousness grounded in the tradition of Jesuit, Catholic education.

Santa Clara, California, USA
4.9K employees (341 in marketing)
scu.edu

Salaries

Posted range

$92K/yr – $115K/yr

Taken straight from the job posting.

See all Santa Clara University salaries

Marketing Team

Marketing Team Size
266 (5% of company)
Median Career Experience
8 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Michael Freedman
Michael Freedman
Associate Vice President, Marketing & Communications
At the company for 1 year 6 months
Lawrence Lokman
Lawrence Lokman
Vice President of Marketing and Communications
At the company for 3 years 9 months
Marqus Koranteng
Marqus Koranteng
Assistant Director of Marketing & Programming, LEAD Scholars Program
At the company for 5 years
Xiaojing Dong
Faculty Director for MS in Marketing
At the company for 20 years 1 month

Funding

Total Funding
$100M
Last Raise
$100M
Grant, 2 years ago

Funding History

  • Apr 2024
    Grant
  • Apr 2022
    Grant
  • Jan 2017
    Grant • $100M

Traffic Signals

Monthly Visitors
879.3K
Traffic Source Mix
Search
51.2%
Direct
41.6%
Referral
5.6%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~4.9K

Recent News

High School Senior Unveils New Book on Global Disarmament and Youth Shaping Peace, Featuring Interviews with UN Leaders
Nov 18, 2024 • PR Newswire
CampusESP Announces Customer 400: Santa Clara University
Mar 22, 2024 • Business Wire
Neuronic, Santa Clara University Join Forces on Next-Generation Neurotech
Jul 18, 2023 • Medical Product Outsourcing
He’s 14, just graduated Santa Clara University and about to join SpaceX
Jun 7, 2023 • Mercury News
Silicon Valley Power 100: Santa Clara University President Julie Sullivan to Arista Networks CEO Jayshree Ullal
Feb 3, 2023 • Business Journals
Santa Clara University gets $3.8M donation from recent graduate
Sep 6, 2022 • East Bay Times
How Everyday People Can Become Extraordinary Leaders
Jul 6, 2021 • Forbes
When claiming Social Security at age 66 makes sense
May 28, 2021 • Marketwatch
Prepping for Exit - a Founder’s Perspective on M&A - Issue #35
Apr 20, 2021 • getrevue.co

Links

scu.eduLinkedInX (Twitter)Crunchbase