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Marketing jobs

8 marketing jobs

8 days ago

Associate Director, Paid & Earned Media

Novo Nordisk

New Jersey, USA (On-site)Full time$153K/yr – $267K/yr

2 weeks ago

Director of NovoCare Brand & Consumer Membership

Novo Nordisk

New Jersey, USA (On-site)Full time$187K/yr – $260K/yr

2 weeks ago

Senior Manager of Funnel Performance & Optimization

Novo Nordisk

New Jersey, USA (On-site)Full time$120K/yr – $171K/yr

1 month ago

Associate Marketing Pipeline Strategy Cardiometabolic Director

Novo Nordisk

New Jersey, USA (On-site)Full time$153K/yr – $267K/yr

1 month ago

Senior Marketing Pipeline Strategy Cardiometabolic Manager

Novo Nordisk

New Jersey, USA (On-site)Full time$120K/yr – $223K/yr

3 months ago

Associate Director, Content Management Authoring Lead

Novo Nordisk

New Jersey, USA (On-site)Full time$153K/yr – $267K/yr

3 months ago

Senior Consumer Marketing Manager

Novo Nordisk

New Jersey, USA (On-site)Full time$120K/yr – $223K/yr

6 months ago

Senior Manager - Digital Content Strategy & Production

Novo Nordisk

New Jersey, USA (On-site)Full time$121K/yr – $222K/yr

All marketing roles in the US

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All marketing roles in the US

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8 jobs

Associate Director, Paid & Earned Media

Novo Nordisk

New Jersey, USA (On-site)

$153K/yr - $267K/yrIn-houseFull-timeSenior level10+ years exp.

8 days ago

Director of NovoCare Brand & Consumer Membership

Novo Nordisk

New Jersey, USA (On-site)

$187K/yr - $260K/yrIn-houseFull-timeDirector/executive10+ years exp.

2 weeks ago

Senior Manager of Funnel Performance & Optimization

Novo Nordisk

New Jersey, USA (On-site)

$120K/yr - $171K/yrIn-houseFull-timeSenior level6+ years exp.

2 weeks ago

Associate Marketing Pipeline Strategy Cardiometabolic Director

Novo Nordisk

New Jersey, USA (On-site)

$153K/yr - $267K/yrIn-houseFull-timeDirector/executive10+ years exp.

1 month ago

Senior Marketing Pipeline Strategy Cardiometabolic Manager

Novo Nordisk

New Jersey, USA (On-site)

$120K/yr - $223K/yrIn-houseFull-timeSenior level7+ years exp.

1 month ago

Associate Director, Content Management Authoring Lead

Novo Nordisk

New Jersey, USA (On-site)

$153K/yr - $267K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Senior Consumer Marketing Manager

Novo Nordisk

New Jersey, USA (On-site)

$120K/yr - $223K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

Senior Manager - Digital Content Strategy & Production

Novo Nordisk

New Jersey, USA (On-site)

$121K/yr - $222K/yrIn-houseFull-timeSenior level10+ years exp.

6 months ago

Novo Nordisk

Associate Director, Paid & Earned Media

New Jersey, USA (On-site)

$153K/yr – $267K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Summary

Own the paid media ecosystem across DTC and HCP channels, shaping strategy, execution, and optimization, while leading influencer programs and cross-functional collaboration to drive brand objectives.

Own paid media strategy and execution across TA/brands
Lead influencer strategy and complex programs

Job Description

Responsibilities

Brand Planning and Media Management: - Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels, for Branded programs - Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues and other relevant stakeholders to align with brand positioning and messaging - Identify innovative opportunities and coordinate across stakeholders for endorsement for test & learn - Manage agency partners for the portfolio of TAs and brands - Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts - Work with media AOR and Orchestration to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively - Support Market Development Paid Media and Media Integration efforts in partnership with patient marketing teams and Product Communications - Influencer Strategy & Execution: - Partner with Brands to integrate influencer marketing into brand programming - Develop compelling, integrated influencer plans using a mix of earned, owned, paid and shared tactics - Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting and optimization - Contribute thought leadership by identifying influencer and social trends and turning them into actionable POVs - Functional Area Leadership: - Support the Director, Paid & Earned Media in cross-functional working groups and functional area specific leadership projects - Collaboration with Internal Stakeholders: - Works closely with TA and Brand leads to ensure alignment on media strategy plans. Works with Orchestration teams to ensure alignment on strategy, planning and execution. Cross-functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory and Legal stakeholders - Emerging Channels: Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: Accountable to manage the brand/portfolio media budget in conjunction with overall media plan. Determine set-up, including testing methodologies, reporting requirements and modelling requirements, to ensure appropriate implementation and execution of plan. Develop robust and intelligent “test-and-learn” approach to campaigns and emergent trends. Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking. Follow internal and external procedures in managing contracts. Monitor/manage agency expenses while looking for efficiency opportunities to maximize value. Optimize spend and ensure that resources are appropriately allocated and quantities of services are maintained while costs remain on track and according to budget. Participate/host media plan specific status and optimization weekly, bi-weekly, monthly quarterly meetings when appropriate. Regularly track and reconcile expenses to ensure budget is on track - Emerging Channels: - Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: - Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients - Proven track record of innovative customer experiences tactics/high impact results (based on metrics/ROI) - Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up - Excellent written and verbal communication skills - Excellent stakeholder management skills, with ability to influence across organizational levels and collaborate with cross-functional teams across the organization - Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness and driving focus and simplicity Physical Requirements
development_of_people_and_travel_and_contracts_and_budget_and_supervisory_note

Requirements

10+ years paid media marketing experience required preferably with digital experience
Experience working with external media agencies required
Demonstrated ability to successfully operate in a fast-paced, dynamic environment
Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution
Knowledge of the pharmaceutical industry, including Medical, Regulatory, clinical processes and market dynamics
Proven success in developing strategy through expert understanding of paid media
Ability to manage complexity, including the leadership of work across competing priorities
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable paid media strategies to guide customer experiences
Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients
Proven track record of innovative customer experience tactics/high impact results (based on metrics/ROI)

Preferred

Bachelor’s degree in Marketing, Business or related field preferred OR equivalent relevant experience. Advanced degree preferred
Patient tactical experience planning and driving impactful customer experiences preferred
Excellent leadership skills with the ability to inspire and motivate others
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up

Benefits

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.

Novo Nordisk

4.3 Glassdoor

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic disease and create long-term health.Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and work to treat, prevent, and even cure diseases that affect millions of lives. Founded in Denmark in 1923, today we employ more than 77,000 people in 80 offices around the world – all united by our bold purpose to drive change to defeat serious chronic diseases. Want to learn more? Visit www.novonordisk.com.This page isn’t intended for discussions about products. As such, postings or comments that contain product discussions may be removed. This page is for discussions about Novo Nordisk and its subsidiaries and the initiatives and projects we are involved in. While we welcome everyone to make comments, we reserve the right to remove those that are off-topic, abusive or intended to spam. Any questions specific to products should be made to your healthcare professional. If you wish to file an adverse drug reaction please contact Novo Nordisk’s office in the country you live in: https://www.novonordisk.com/contact-us/find-local-information.htmlFor other customer complaints, please contact us here: https://www.novonordisk.com/contact-us.htmlPlease keep in mind that Novo Nordisk A/S and its subsidiaries work within a highly regulated industry. Therefore, comments that pertain to legal matters or regulatory issues may be removed. Comments contained on this site come from members of the public, and do not necessarily reflect the views of Novo Nordisk A/S. Novo Nordisk A/S does not endorse or approve any content added by other LinkedIn users.Learn more about our privacy disclaimer and community guidelines here: https://www.novonordisk.com/data-privacy-and-user-rights/social-media-privacy-disclaimer.html

Founded in 1923

Copenhagen, Capital Region of Denmark, DNK

66K employees (3,095 in marketing)

www.novonordisk.com

87% recommend to a friend

95% CEO approval

Salaries

Posted range

$153K/yr – $267K/yr

Taken straight from the job posting.

See all Novo Nordisk salaries

Marketing Team

Marketing Team Size

2,554 (4% of company)

Median Career Experience

20.5 years

Median Tenure

8.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Ericka Higgins

Vice President, Omnichannel Marketing and Commercial Operations

At the company for 14 years 4 months

Kevin Donahoe

Vice President, Diabetes Therapy Area Marketing

At the company for 8 years 4 months

Cathy Bonetti

Executive Assistant to VP Marketing

At the company for 6 years 10 months

Monica Singhee

Head, Commercial Strategy and Marketing Rare Disease

At the company for 23 years

Funding

Total Funding

$22M

Last Raise

$22M

Post IPO Equity, 7 years ago

Funding History

Dec 2018
Post IPO Equity • $22M

Traffic Signals

Monthly Visitors

503.1K

Monthly Google Ads Budget

$119

Traffic Source Mix

49.5%

Direct

35.6%

Referral

9.2%

Social

4.9%

Paid

0.7%

Headcount Trend

Current headcount: ~66.4K

Recent News

Growing Healthy Places: Mississauga to support children's health and well-being across the city Français

Mar 20, 2025 • Canada NewsWire

2025 North American Inspiring Workplaces Awards Finalists in Association with Employera Announced

Mar 20, 2025 • EIN Presswire

Lifecare scientific updates: CGM symposium in Bergen, consensus recommendations from the Diabetes Technology Society and presentation of data at ATTD 2025

Mar 20, 2025 • TradingView

Links

www.novonordisk.com

X (Twitter)

Crunchbase

Responsibilities

Brand Planning and Media Management: - Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels, for Branded programs - Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues and other relevant stakeholders to align with brand positioning and messaging - Identify innovative opportunities and coordinate across stakeholders for endorsement for test & learn - Manage agency partners for the portfolio of TAs and brands - Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts - Work with media AOR and Orchestration to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively - Support Market Development Paid Media and Media Integration efforts in partnership with patient marketing teams and Product Communications - Influencer Strategy & Execution: - Partner with Brands to integrate influencer marketing into brand programming - Develop compelling, integrated influencer plans using a mix of earned, owned, paid and shared tactics - Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting and optimization - Contribute thought leadership by identifying influencer and social trends and turning them into actionable POVs - Functional Area Leadership: - Support the Director, Paid & Earned Media in cross-functional working groups and functional area specific leadership projects - Collaboration with Internal Stakeholders: - Works closely with TA and Brand leads to ensure alignment on media strategy plans. Works with Orchestration teams to ensure alignment on strategy, planning and execution. Cross-functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory and Legal stakeholders - Emerging Channels: Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: Accountable to manage the brand/portfolio media budget in conjunction with overall media plan. Determine set-up, including testing methodologies, reporting requirements and modelling requirements, to ensure appropriate implementation and execution of plan. Develop robust and intelligent “test-and-learn” approach to campaigns and emergent trends. Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking. Follow internal and external procedures in managing contracts. Monitor/manage agency expenses while looking for efficiency opportunities to maximize value. Optimize spend and ensure that resources are appropriately allocated and quantities of services are maintained while costs remain on track and according to budget. Participate/host media plan specific status and optimization weekly, bi-weekly, monthly quarterly meetings when appropriate. Regularly track and reconcile expenses to ensure budget is on track - Emerging Channels: - Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: - Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients - Proven track record of innovative customer experiences tactics/high impact results (based on metrics/ROI) - Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up - Excellent written and verbal communication skills - Excellent stakeholder management skills, with ability to influence across organizational levels and collaborate with cross-functional teams across the organization - Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness and driving focus and simplicity Physical Requirements
development_of_people_and_travel_and_contracts_and_budget_and_supervisory_note

Requirements

10+ years paid media marketing experience required preferably with digital experience
Experience working with external media agencies required
Demonstrated ability to successfully operate in a fast-paced, dynamic environment
Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution
Knowledge of the pharmaceutical industry, including Medical, Regulatory, clinical processes and market dynamics
Proven success in developing strategy through expert understanding of paid media
Ability to manage complexity, including the leadership of work across competing priorities
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable paid media strategies to guide customer experiences
Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients
Proven track record of innovative customer experience tactics/high impact results (based on metrics/ROI)

Preferred

Bachelor’s degree in Marketing, Business or related field preferred OR equivalent relevant experience. Advanced degree preferred
Patient tactical experience planning and driving impactful customer experiences preferred
Excellent leadership skills with the ability to inspire and motivate others
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up

Benefits

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.