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8 marketing jobs

Barry's logo
2 weeks ago

Community Marketing Coordinator- New York

Barry's

New York City, NY (On-site)Salaried Ft$70K/yr – $75K/yr
Barry's logo
6 weeks ago

Senior Director, Brand Partnerships

Barry's

New York City, NY (On-site)Salaried Ft$140K/yr – $150K/yr
Barry's logo
2 months ago

Field Marketing Manager- New Studio Openings & Growth

Barry's

New York City, NY (On-site)Full time$80K/yr – $90K/yr
Barry's logo
2 months ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)Full time$80K/yr – $90K/yr
Barry's logo
2 months ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)Salaried Ft$80K/yr – $90K/yr
Barry's logo
5 months ago

Field Marketing Coordinator

Barry's

West Hollywood, CA (On-site)Full time$70K/yr – $75K/yr
Barry's logo
5 months ago

Field Marketing Manager

Barry's

New York, USA (On-site)Full time$80K/yr – $85K/yr
Barry's logo
5 months ago

Field Marketing Coordinator

Barry's

New York City, NY (On-site)Salaried Ft$70K/yr – $75K/yr

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8 jobs
Barry's logo

Community Marketing Coordinator- New York

Barry's

New York City, NY (On-site)

$70K/yr - $75K/yrIn-houseSalaried-FtEntry level4+ years exp.
2 weeks ago
Barry's logo

Senior Director, Brand Partnerships

Barry's

New York City, NY (On-site)

$140K/yr - $150K/yrIn-houseSalaried-FtSenior level10+ years exp.
6 weeks ago
Barry's logo

Field Marketing Manager- New Studio Openings & Growth

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.
2 months ago
Barry's logo

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseFull-timeManager3+ years exp.
2 months ago
Barry's logo

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseSalaried-FtManager3+ years exp.
2 months ago
Barry's logo

Field Marketing Coordinator

Barry's

West Hollywood, CA (On-site)

$70K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.
5 months ago
Barry's logo

Field Marketing Manager

Barry's

New York, USA (On-site)

$80K/yr - $85K/yrIn-houseFull-timeSenior level5+ years exp.
5 months ago
Barry's logo

Field Marketing Coordinator

Barry's

New York City, NY (On-site)

$70K/yr - $75K/yrIn-houseSalaried-FtMid level2+ years exp.
5 months ago
Barry's logo
Barry's

Community Marketing Coordinator- New York

New York City, NY (On-site)

$70K/yr – $75K/yrEntry Level4+ years expSalaried Ft

Posted 2 weeks ago

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Job Summary

Own and drive the NYC event program end-to-end, leading on-site activations, partnerships, and ambassador initiatives to maximize first-timer acquisition and sustained engagement across multiple studios.

  • Lead day-of logistics, on-site presence, and end-to-end event execution
  • Build local partnerships and an ambassador network to expand reach
  • Track metrics, budgets, and conversions to guide strategy

Job Description

Responsibilities

  • Own the NYC event calendar across all studios, building a repeatable cadence of first-timer programming with Studio Managers and instructors, with a particular emphasis on New Studios
  • Design and execute out-of-studio activations and pop-ups in high-density neighborhoods and at local moments
  • Build a pipeline of local partnerships- brands, hospitality, retail, run clubs, corporate and residential buildings- that puts Barry's in front of qualified new audiences
  • Grow an NYC ambassador program and equip instructors to bring their networks in
  • Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversion; manage the local budget and event P&L
  • This role is on the ground, not just on the calendar. You're personally at the events you build, and you own getting everything there and back in one piece.
  • You're personally at the events you build, and you own getting everything there and back in one piece.
  • Physically attend and run every activation you own- in-studio and off-site- as the on-site lead, not remotely managed
  • Source, prep, and transport event materials- signage, sampling product, swag, tech, tables- to and from studios and off-site venues, using your own vehicle or approved local transport
  • Lead setup and breakdown at each activation yourself, or delegate and directly brief Studio Managers, instructors, or ambassadors when you're covering multiple sites in the same window

Requirements

  • 4+ years in community, field, or event marketing- ideally fitness, wellness, hospitality, or a consumer brand with physical locations
  • A track record of events tied to hard acquisition numbers, not just attendance
  • Deep familiarity with New York and existing local relationships you can activate
  • Strong project management and comfort with data
  • Willingness to be hands-on and in studio
  • Reliable local transportation and the ability to lift and haul event materials- this is a physical, on-your-feet role across multiple sites in a single day
Barry's logo

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998
Miami, Florida, USA
1.2K employees (67 in marketing)
www.barrys.com
66% recommend to a friend
66% CEO approval

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Barry's salaries

Marketing Team

Marketing Team Size
29 (2% of company)
Median Career Experience
8.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

Mohammed Badr Alireza
Mohammed Badr Alireza
Co-Founder
At the company for 9 years 7 months
JJ Gantt
JJ Gantt
Chief Executive Officer
At the company for 8 years 4 months

HR / Recruitment

Regina Icaza
Regina Icaza
Director Talent Acquisition
At the company for 5 years
Evie Fernandez
Evie Fernandez
Executive Vice President People & Culture
At the company for 5 years 7 months

Marketing Leadership

Sarah Carhart
Sarah Carhart
Chief Marketing Officer
At the company for 11 months
Daniel Rabinovich
Daniel Rabinovich
Vice President, Brand Partnerships
At the company for 4 years
Joe Kliman
Joe Kliman
Senior Director of Loyalty and Lifecycle Marketing
At the company for 1 year 2 months
Regina Icaza
Regina Icaza
Director Talent Acquisition
At the company for 5 years

Funding

Last Raise
Private Equity, 1 years ago

Funding History

  • Jan 2025
    Private Equity
  • Jun 2020
    Private Equity
  • Jul 2015
    Private Equity

Traffic Signals

Monthly Visitors
647.9K
Monthly Google Ads Budget
$47.9K
Traffic Source Mix
Search
41.4%
Direct
49.6%
Referral
5%
Social
3.1%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Recent News

Barry’s Expands Atlanta Footprint with Second Studio in Midtown
Sep 22, 2025 • citybiz
RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS
Sep 22, 2025 • PR Newswire
Barry’s Bootcamp Opening in Hoboken on 9/20
Sep 18, 2025 • Hoboken Girl
MINI USA AND BARRY'S PARTNER TO CELEBRATE COMMUNITY AND INCLUSIVITY.
Jul 29, 2025 • BMW Group
Barry's Co-CEO Joey Gonzalez Named Executive Chairman and Co-CEO JJ Gantt Named CEO as Global Expansion Accelerates
Jun 26, 2025 • Morningstar.com
We asked expert coaches how they use a treadmill: here are 12 hacks to improve fitness, shed pounds, boost your race pace and more
Jun 18, 2025 • TechRadar.com
News | Barry's sprints to global expansion after surviving pandemic
May 27, 2025 • CoStar
Is Barry’s worth it? ‘I burned 10,000 calories from exercise in 30 days — here’s how my body changed’
May 15, 2025 • Cosmopolitan
Barry’s Launches Its First-Ever Team Challenge
Apr 1, 2025 • Athletech News
I Tested Barry's Activewear in a 50-Minute "Abs & Ass" Bootcamp — Here's My Take
Mar 10, 2025 • Popsugar
Bilt Announces Barry’s as Newest Fitness Partner
Feb 25, 2025 • Bilt Rewards
Princeton Equity Group’s Investment in Barry’s Bootcamp
Jan 28, 2025 • globallegalchronicle.com
Princeton Equity Buys Barry's, Adding to Its Platform of Brands
Jan 16, 2025 • franchisetimes.com
Barry's Announces New Strategic Investment Partner Princeton Equity Group
Jan 14, 2025 • PR Newswire
Nightclub-inspired gym to open Navy Yard location
May 27, 2024 • The Business Journals
Fitness Studio Barry's Bootcamp Explores Strategic Options Including a Sale
Apr 29, 2024 • Bloomberg
Oatly Teams Up with Barry's to Bring Oatmilk to Its
Mar 18, 2024 • GlobeNewswire
Barry's, the workout that's part bootcamp, part nightclub
Jan 11, 2024 • Los Angeles Times
Barry’s: A Fitness Industry Revolution
Nov 1, 2023
After 25 years in business, Barry's fitness is just getting started
Oct 26, 2023
Joey Gonzalez, Barry's global CEO | HCM interview
Oct 20, 2023
Joey Gonzalez, Barry's global CEO | HCM interview
Oct 20, 2023 • Health Club Management
PRESSR: Barry's to open first Bahrain branch at Al Liwan
Oct 4, 2023 • www.tradingview.com
Fitness : Barry's Bulks-up its MULO Brand
Aug 11, 2023 • Street Fight

Links

www.barrys.comLinkedInX (Twitter)Crunchbase