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Marketing jobs

6 marketing jobs

2 weeks ago

Field Marketing Manager- New Studio Openings & Growth

Barry's

New York City, NY (On-site)Full time$80K/yr – $90K/yr

2 weeks ago

Field Marketing Manager- New Studio Openings & Growth

Barry's

West Hollywood, CA (On-site)Salaried Ft$80K/yr – $90K/yr

4 weeks ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)Full time$80K/yr – $90K/yr

4 weeks ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)Salaried Ft$80K/yr – $90K/yr

3 months ago

Field Marketing Coordinator

Barry's

West Hollywood, CA (On-site)Full time$70K/yr – $75K/yr

3 months ago

Field Marketing Manager

Barry's

New York, USA (On-site)Full time$80K/yr – $85K/yr

All marketing roles in the US

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6 jobs

Field Marketing Manager- New Studio Openings & Growth

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.

2 weeks ago

Field Marketing Manager- New Studio Openings & Growth

Barry's

West Hollywood, CA (On-site)

$80K/yr - $90K/yrIn-houseSalaried-FtMid level2+ years exp.

2 weeks ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseFull-timeManager3+ years exp.

4 weeks ago

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseSalaried-FtManager3+ years exp.

4 weeks ago

Field Marketing Coordinator

Barry's

West Hollywood, CA (On-site)

$70K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.

3 months ago

Field Marketing Manager

Barry's

New York, USA (On-site)

$80K/yr - $85K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Barry's

Field Marketing Manager- New Studio Openings & Growth

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end New Studio Opening lifecycle from market entry through early operations, balancing market research, partnerships, and data-driven growth to hit pre-sale and launch KPIs.

New Studio Launch Ownership: Develop market entry plans, lead pre-sale and grand opening activations, and stabilize the first 90 days.
Cross-Functional Activation: Align Real Estate, Ops, and Sales/Marketing timelines and run localized activation plays with a strong emphasis on community partnerships.
Performance & Data Glue: Own NSO KPIs and use market insights, Placer data, and trend analysis to optimize acquisition, attendance, and early retention.

Job Description

Responsibilities

New Studio Opening Strategy & Execution
Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
Support the full new studio lifecycle, including: Market introduction and brand awareness; Pre-sale lead generation; Pre-opening membership acquisition; Pre-Sale & Post-Sale Goals; Grand opening marketing and launch events
First 90-day stabilization strategy
Travel to new markets to lead local marketing activation during key phases of the opening process.
Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
New Studio Membership & Sales Growth & KPI Ownership
Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.
Drive performance against critical NSO KPIs, including: Pre-sale membership goals; Lead generation and conversion; First-timer acquisition; Paid attendance and class utilization; Early retention milestones; Community partnership growth
Utilize market research, demographic insights, competitive analysis, and client behavior data to inform localized opening strategies and identify opportunities for client acquisition.
Monitor weekly studio performance against established goals, analyze trends, and identify opportunities to optimize marketing efforts.
Leverage data to diagnose performance gaps and develop actionable recommendations. For example, if a studio is not pacing toward weekly paid attendance goals, analyze acquisition channels, campaign performance, membership trends, and client engagement insights to identify opportunities and implement strategies to improve results.
Partner with Sales and Studio Operations to execute data-informed action plans that drive membership growth and overall launch success.
Provide post-launch insights and recommendations to continuously improve the New Studio Opening Playbook and future launch strategies.
Market Development & Community Partnerships
Conduct deep research on new studio markets to identify high-impact outreach opportunities and strategic partnerships.
Develop pipelines of corporate partners, community organizations, local influencers, and brand partners that can help drive awareness and early client acquisition Hutch? (as listed) beyond this, some items include: Local partnerships; Community activations; Pop-ups and experiential events; Health fairs and fitness events; Retail takeovers and brand collaborations; Work with local influencers to support promotion of offers and opening; Actively represent Barry’s in the community and build relationships that strengthen the brand presence in new markets.

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998

Miami, Florida, USA

1.2K employees (67 in marketing)

www.barrys.com

66% recommend to a friend

66% CEO approval

Traffic Signals

Monthly Visitors

647.9K

Monthly Google Ads Budget

$47.9K

Traffic Source Mix

41.4%

Direct

49.6%

Referral

Social

3.1%

Paid

0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size

29 (2% of company)

Median Career Experience

8.5 years

Median Tenure

1.4 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Last Raise

Private Equity, 1 years ago

Funding History

Jan 2025
Private Equity
Jun 2020
Private Equity
Jul 2015
Private Equity

Recent News

Barry’s Expands Atlanta Footprint with Second Studio in Midtown

Sep 22, 2025 • citybiz

RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS

Sep 22, 2025 • PR Newswire

Barry’s Bootcamp Opening in Hoboken on 9/20

Sep 18, 2025 • Hoboken Girl

Responsibilities

New Studio Opening Strategy & Execution
Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
Support the full new studio lifecycle, including: Market introduction and brand awareness; Pre-sale lead generation; Pre-opening membership acquisition; Pre-Sale & Post-Sale Goals; Grand opening marketing and launch events
First 90-day stabilization strategy
Travel to new markets to lead local marketing activation during key phases of the opening process.
Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
New Studio Membership & Sales Growth & KPI Ownership
Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.
Drive performance against critical NSO KPIs, including: Pre-sale membership goals; Lead generation and conversion; First-timer acquisition; Paid attendance and class utilization; Early retention milestones; Community partnership growth
Utilize market research, demographic insights, competitive analysis, and client behavior data to inform localized opening strategies and identify opportunities for client acquisition.
Monitor weekly studio performance against established goals, analyze trends, and identify opportunities to optimize marketing efforts.
Leverage data to diagnose performance gaps and develop actionable recommendations. For example, if a studio is not pacing toward weekly paid attendance goals, analyze acquisition channels, campaign performance, membership trends, and client engagement insights to identify opportunities and implement strategies to improve results.
Partner with Sales and Studio Operations to execute data-informed action plans that drive membership growth and overall launch success.
Provide post-launch insights and recommendations to continuously improve the New Studio Opening Playbook and future launch strategies.
Market Development & Community Partnerships
Conduct deep research on new studio markets to identify high-impact outreach opportunities and strategic partnerships.
Develop pipelines of corporate partners, community organizations, local influencers, and brand partners that can help drive awareness and early client acquisition Hutch? (as listed) beyond this, some items include: Local partnerships; Community activations; Pop-ups and experiential events; Health fairs and fitness events; Retail takeovers and brand collaborations; Work with local influencers to support promotion of offers and opening; Actively represent Barry’s in the community and build relationships that strengthen the brand presence in new markets.

Marketing jobs

Field Marketing Manager- New Studio Openings & Growth

Field Marketing Manager- New Studio Openings & Growth

Manager, Public Relations and Influencer Strategy

Manager, Public Relations and Influencer Strategy

Field Marketing Coordinator

Field Marketing Manager

All marketing roles in the US

All marketing roles in the US

Field Marketing Manager- New Studio Openings & Growth

Field Marketing Manager- New Studio Openings & Growth

Manager, Public Relations and Influencer Strategy

Manager, Public Relations and Influencer Strategy

Field Marketing Coordinator

Field Marketing Manager

Field Marketing Manager- New Studio Openings & Growth

Top 1% of applicants do these two things.

Job Summary

Job Description

Barry's

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Field Marketing Manager- New Studio Openings & Growth

Field Marketing Manager- New Studio Openings & Growth

Manager, Public Relations and Influencer Strategy

Manager, Public Relations and Influencer Strategy

Field Marketing Coordinator

Field Marketing Manager

Field Marketing Manager- New Studio Openings & Growth

Top 1% of applicants do these two things.

Job Summary

Job Description

Barry's

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News