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Marketing jobs

7 marketing jobs

3 days ago

Senior Product Marketing and SharePoint Analyst

Optum

Eden Prairie, MN (Remote)Full time$92K/yr – $164K/yr

3 days ago

Sr Communications Specialist (External Channels - Optum Insight) - Remote

Optum

Eden Prairie, MN (Hybrid)Full time$73K/yr – $130K/yr

13 days ago

Director of Communications -Eden Prairie, MN Preferred/Remote Considered

Optum

Eden Prairie, MN (Hybrid)Full time$159K/yr – $273K/yr

2 weeks ago

Growth Specialist - Remote in Arizona

Optum

Phoenix, AZ (On-site)Full time$73K/yr – $130K/yr

3 weeks ago

Marketing Specialist/Provider Marketing - NJ, Long Island, Northern, NJ, or NY, Hudson Valley

Optum

Lake Success, NY (On-site)Full time$73K/yr – $130K/yr

3 weeks ago

Senior Marketing Communications Specialist - Remote

Optum

San Antonio, TX (Hybrid)Full time$73K/yr – $130K/yr

3 weeks ago

Growth Associate Dallas/Fort Worth

Optum

Irving, TX (On-site)Full time$60K/yr – $107K/yr

Marketing jobs in the US

7 jobs

Senior Product Marketing and SharePoint Analyst

Optum

Eden Prairie, MN (Remote)

$92K/yr - $164K/yrIn-houseFull-timeSenior level5+ years exp.

3 days ago

Sr Communications Specialist (External Channels - Optum Insight) - Remote

Optum

Eden Prairie, MN (Hybrid)

$73K/yr - $130K/yrIn-houseFull-timeSenior level3+ years exp.

3 days ago

Director of Communications -Eden Prairie, MN Preferred/Remote Considered

Optum

Eden Prairie, MN (Hybrid)

$159K/yr - $273K/yrIn-houseFull-timeDirector/executive

13 days ago

Growth Specialist - Remote in Arizona

Optum

Phoenix, AZ (On-site)

$73K/yr - $130K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

Marketing Specialist/Provider Marketing - NJ, Long Island, Northern, NJ, or NY, Hudson Valley

Optum

Lake Success, NY (On-site)

$73K/yr - $130K/yrIn-houseFull-timeMid level5+ years exp.

3 weeks ago

Senior Marketing Communications Specialist - Remote

Optum

San Antonio, TX (Hybrid)

$73K/yr - $130K/yrIn-houseFull-timeSenior level

3 weeks ago

Growth Associate Dallas/Fort Worth

Optum

Irving, TX (On-site)

$60K/yr - $107K/yrIn-houseFull-timeMid level3+ years exp.

3 weeks ago

Optum

Senior Product Marketing and SharePoint Analyst

Eden Prairie, MN (Remote)

$92K/yr – $164K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own and drive product marketing for AI tools across enterprise platforms, shaping strategy, messaging, content, and adoption programs.

Job Description

Responsibilities

Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
Create, publish, and maintain high-quality product content-including presentations, announcements, FAQs, success stories, learning resources, and product guidance-across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning

Requirements

5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms

Preferred

Experience with Human-Centered Design (HCD) principles
Knowledge of AI Agent solutions for providing user information and enhancing digital user experience
Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments
Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions
Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot
Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience
All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

a comprehensive benefits package
incentive and recognition programs
equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)

Optum

We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).

Founded in 1985

Eden Prairie, Minnesota, USA

102K employees (1,727 in marketing)

www.optum.com/en

Salaries

Posted range

$92K/yr – $164K/yr

Taken straight from the job posting.

See all Optum salaries

Marketing Team

Marketing Team Size

1,108 (1% of company)

Median Career Experience

20 years

Median Tenure

5.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Chuck Swensson

Chief Marketing Officer, Optum Health

At the company for 5 years 7 months

Christy Ressler

Vice President Marketing, Optum Specialty & Infusion Pharmacy

At the company for 11 years 2 months

Leslie Fletchall

Senior Vice President Marketing

At the company for 2 years 2 months

Kevin Winneroski

SVP, Marketing Strategy, Integration & Cross-Product

At the company for 10 years 5 months

Traffic Signals

Monthly Visitors

6.1M

Monthly Google Ads Budget

$1.2M

Traffic Source Mix

25.8%

Direct

58.2%

Referral

15.2%

Social

0.2%

Paid

0.5%

Headcount Trend

Current headcount: ~102.4K

News about Optum

Optum Health names new CEO

Nov 17, 2025 • Healthcare Dive

NJ families blindsided after Optum closes medical offices

Nov 14, 2025 • NJ Spotlight News

Optum closing primary care offices in South Jersey as part of statewide cutbacks

Nov 14, 2025 • Courier-Post

Links

www.optum.com/en

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

Marketing · US

Explore Marketing jobs

Responsibilities

Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
Create, publish, and maintain high-quality product content-including presentations, announcements, FAQs, success stories, learning resources, and product guidance-across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning

Requirements

5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms

Preferred

Experience with Human-Centered Design (HCD) principles
Knowledge of AI Agent solutions for providing user information and enhancing digital user experience
Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments
Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions
Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot
Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience
All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

a comprehensive benefits package
incentive and recognition programs
equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)