Own media planning and execution with first party data integration to drive acquisition, retention and reactivation across key segments while collaborating on analytics and reporting for media performance.

Channel expertise to shape media mix and optimize results across paid social, search, and CRM-enabled campaigns.
Lead data-driven audience modeling and CRM segments to inform paid media strategy and activation.
Partner with Strategic Marketing, PM and Creative to translate briefs into tactics and measure impact.

Job Description

Serve as the day-to-day relationship holder with the media AOR and ACS.
Execute in-house ad-hoc social and search media investments and strategies.
Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.
TRAVEL REQUIREMENTS: - Ability to travel (by car and/or airplane) when necessary.

American Cancer Society

3.5 Glassdoor

The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. We are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer. Learn more at cancer.org or by calling us at 1-800-227-2345.

Founded in 1913

Atlanta, Georgia, USA

7.9K employees (725 in marketing)

www.cancer.org

63% recommend to a friend

75% CEO approval