You will own the end-to-end email campaigns and collateral for Bright Horizons benefits, working across CRM, Creative Services, Marketing Automation, and Product Marketing to drive registrations and utilization.

Gather and review performance data from campaigns and journeys.
Build positive cross-functional partnerships and align with stakeholders.
Support ongoing optimization of customer journeys and communications.

Job Description

Responsibilities

Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefits
Partner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customers
Gather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teams
Develop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams.

Requirements

Bachelor's Degree required in marketing or related field preferred
1-2 years of experience in marketing, communications, or related field
1-2 years of CRM or email marketing experience

Preferred

Strong project management skills; results-oriented and highly motivated
Detail-oriented with high standards for quality. Strong organizational skills required.
Excellent written and verbal communication skills
Thrives in a team environment as well as in an individual setting
Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.
Experience working with creative agencies and providing creative direction/feedback preferred

Benefits

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Bright Horizons

More than 1,000 top employers trust Bright Horizons® (NYSE: BFAM) for proven solutions that support employees, advance careers, and maximize performance. From on-site child care that amplify your culture, back-up care to handle disruptions, and education programs that build critical skills, our services help you achieve more. Find more at brighthorizons.com/at-work.

Founded in 1986

Newton Centre, Massachusetts, USA

14K employees (200 in marketing)

www.brighthorizons.com

Traffic Signals

Monthly Visitors

967K

Monthly Google Ads Budget

$160.1K

Traffic Source Mix

31.3%

Direct

56.8%

Referral

9.5%

Social

0.9%

Paid

1.3%

Headcount Trend

Current headcount: ~14.1K

Marketing Team

Marketing Team Size

158 (1% of company)

Median Career Experience

15 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$1.4B

Last Raise

$450M

Post IPO Debt, 7 months ago

Funding History

Aug 2025
Post IPO Debt • $450M
Mar 2018
Post IPO Secondary • $390.9M
Nov 2017
Post IPO Secondary • $262.5M

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