Own the end-to-end creative strategy pipeline for performance marketing, turning customer insights and performance data into scalable, testable messaging systems that improve CPA and drive high-converting campaigns across Meta, TikTok, YouTube/Shorts, and CTV.

Develop persona-based messaging frameworks across funnel stages to sharpen value props, objections, RTBs, social proof, offers, and CTAs.
Lead performance-informed creative briefs and testing roadmaps, translating data into rapid, measurable experiments with cross-functional execution.
Align creative strategy with media, analytics, and CX inputs to sustain high-quality, compliant, and scalable creative systems.

Job Description

Responsibilities

Take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels
Lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel
Translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment
Own creative reporting and learning recaps across assigned products and verticals
Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
Develop messaging systems and playbooks that improve consistency, speed, and creative quality

Requirements

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
Ability to translate performance data into scalable creative concepts and actionable testing frameworks
Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Preferred

Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Familiarity with AIDA, PASDA, and other direct-response copy frameworks

Benefits

Unlimited PTO and sick time
Company-paid medical, dental, and vision insurance
$100/month Health & Wellness stipend
Free Employee Assistance Program (EAP)
$100/month Personal Workspace/Office stipend
$1,000/year True Classic merchandise allowance
401(k) plan with 3% company match

True Classic

We are the modern classic, bringing the perfect fit and feel to timeless styles made accessible to the everyday man. Our philosophy has always been simple – we started out by just listening to what guys wanted and needed in a t-shirt. Our collection of everyday essentials is crafted with that same ethos and our customers in the driver’s seat. From ultra-comfortable denim (yes, we said comfortable and denim in the same sentence) to that first perfect fitting t-shirt that put us on the map, we design into premium quality fabrics made to last. But it’s about more than just the guys who wear our clothes – we donate thousands of shirts monthly to local communities in need and partner with the Tiny House Project to help solve rising homelessness within the Veteran community. In our journey to help our community look good and feel good, we want to do some good along the way.Sound like your kind of thing? Check out our open positions and join the crew: https://job-boards.greenhouse.io/trueclassicteesllc

Founded in 2019

Los Angeles, California, USA

150 employees (23 in marketing)

trueclassic.com

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$50.5K

Traffic Source Mix

32.6%

Direct

41.8%

Referral

12.7%

Social

10%

Paid

1.7%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size

12 (8% of company)

Funding

Last Raise

Series Unknown, 11 months ago

Funding History

May 2025
Series Unknown

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