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Lead Brand Copywriter

USA (Remote)

$100K/yr – $130K/yrSenior Level8+ years expFull time

Posted 1 day ago

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Job Summary

Own and lead brand messaging and tone across campaigns, shaping copy strategy from brand to conversion. Own the copy process, collaborate with design and media, and lead leadership conversations to drive campaign impact.

Own copy development & brand maintenance
Lead messaging themes for campaigns
Partner with brand strategists to refine brand frameworks

Job Description

Responsibilities

Copy development & Brand maintenance (85%):
Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
Assist in defining overall copy process
Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
Partner with brand strategists to develop fresh copy and enhance brand frameworks
Leadership (15%):

Requirements

6-8 years experience writing in-house or external agency
2-4 years within B2B SaaS
Excellent ability to create brand messaging
Excellent knowledge of copy nuances and how to tailor to campaign goals
Strong understanding of channel nuances and to be able to write to them
Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
Strong understanding of B2B SaaS products, industry, and challenges
Obsessive high standards of copywriting
Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
Partners with stakeholders to deeply understand their goals

Preferred

Strong at presenting and pitching work
Strong ability to envision copy visually in motion and static placements
Excellent knowledge of writing tools (google docs, etc)

Benefits

generous benefits, such as flexible work, ample parental leave, and unlimited PTO.

G2

4.0 Glassdoor

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

Founded in 2012

Chicago, Illinois, USA

1.1K employees (139 in marketing)

www.g2.com

79% recommend to a friend

81% CEO approval