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Marketing jobs

6 marketing jobs

16 hrs ago

Brand Director

John Hancock

Boston, MA (Hybrid)Full time$129K/yr – $223K/yr

7 days ago

Digital Marketing Automation, Specialist

John Hancock

Boston, MA (Hybrid)Full time$73K/yr – $122K/yr

3 weeks ago

Manager, National Account and Distribution Marketing

John Hancock

Boston, MA (Hybrid)Full time$92K/yr – $160K/yr

2 months ago

Director of Lead Generation & Growth

John Hancock

Boston, MA (Hybrid)Full time$129K/yr – $223K/yr

2 months ago

Activation Marketing Manager

John Hancock

Boston, MA (Hybrid)Full time$92K/yr – $160K/yr

5 months ago

Marketing Manager, Print Production and Fund Events

John Hancock

Boston, MA (Hybrid)Full time$92K/yr – $160K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

6 jobs

Brand Director

John Hancock

Boston, MA (Hybrid)

$129K/yr - $223K/yrIn-houseFull-timeSenior level10+ years exp.

16 hrs ago

Digital Marketing Automation, Specialist

John Hancock

Boston, MA (Hybrid)

$73K/yr - $122K/yrIn-houseFull-timeMid level

7 days ago

Manager, National Account and Distribution Marketing

John Hancock

Boston, MA (Hybrid)

$92K/yr - $160K/yrIn-houseFull-timeManager5+ years exp.

3 weeks ago

Director of Lead Generation & Growth

John Hancock

Boston, MA (Hybrid)

$129K/yr - $223K/yrIn-houseFull-timeDirector/executive8+ years exp.

2 months ago

Activation Marketing Manager

John Hancock

Boston, MA (Hybrid)

$92K/yr - $160K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

Marketing Manager, Print Production and Fund Events

John Hancock

Boston, MA (Hybrid)

$92K/yr - $160K/yrIn-houseFull-timeManager5+ years exp.

5 months ago

John Hancock

Brand Director

Boston, MA (Hybrid)

$129K/yr – $223K/yrSenior Level10+ years expFull time

Posted 16 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the US brand strategy, advise senior leaders on positioning, and lead cross-functional campaigns while ensuring consistency and measuring performance across channels.

Own brand strategy and governance across the US
Advise senior leaders on positioning and narrative
Drive cross-functional alignment and data-driven decision making

Job Description

Responsibilities

Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
Act as a strategic advisor to senior leaders on brand positioning and narrative
Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Requirements

Bachelor’s degree in marketing, communications, or a related field
10+ years of progressive experience in brand strategy, marketing, or agency environments
Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
Strong experience developing and presenting strategic recommendations to senior leaders
Proven ability to manage complex initiatives with multiple stakeholders

Preferred

Strategic thinking & Brand acumen
Influencing without authority
Data‑driven decision making
Executive communication & storytelling
Collaboration & stakeholder partnership
Creative judgment & problem solving

Benefits

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

John Hancock

At John Hancock, we have a simple mission: helping our customers live longer, healthier, better lives.TMFor over 160 years, people have trusted us to be honest, reliable, and 100% committed to our customers. Now, we are marrying the best of a longstanding company with leading-edge innovation that is transforming our industry. Whether it’s helping our clients plan for their financial future, helping local communities grow stronger, or helping our employees chart a course for their careers, we’re committed to offering help every step of the way.For terms of use, please visit: https://www.johnhancock.com/legal.htmlJohn Hancock is an equal opportunity employer - AA/F/M/D/V

Boston, Massachusetts, USA

5.1K employees (202 in marketing)

www.johnhancock.com/index.html

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$48.2K

Traffic Source Mix

23.6%

Direct

72.4%

Referral

3.5%

Social

0.1%

Paid

0.4%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size

155 (3% of company)

Median Career Experience

29.5 years

Median Tenure

11.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Kathy Nordgren

Marketing Manager

At the company for 11 years 4 months

Recent News

C-VEST John Hancock Comvest Private Income Fund

Dec 3, 2025 • jhinvestments.com

Manulife John Hancock Retirement hires new head of product

Nov 20, 2025 • Pensions & Investments

More women can join lawsuit against John Hancock over hidden camera, judge rules

Nov 20, 2025 • WBUR

Responsibilities

Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
Act as a strategic advisor to senior leaders on brand positioning and narrative
Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Requirements

Bachelor’s degree in marketing, communications, or a related field
10+ years of progressive experience in brand strategy, marketing, or agency environments
Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
Strong experience developing and presenting strategic recommendations to senior leaders
Proven ability to manage complex initiatives with multiple stakeholders

Preferred

Strategic thinking & Brand acumen
Influencing without authority
Data‑driven decision making
Executive communication & storytelling
Collaboration & stakeholder partnership
Creative judgment & problem solving

Benefits

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.