Own and drive the loyalty program roadmap and partner across Loyalty Analytics, Technology, Synchrony, and store leadership to deliver growth in credit sales, engagement, and customer value.

Lead cross-functional initiatives and test-and-learn experiments.
Leverage data to optimize performance and maximize loyalty impact.
Collaborate with partners to align payments, credit, and marketing strategies.

Job Description

Responsibilities

Own and prioritize the loyalty program roadmap, ensuring successful implementation of strategic initiatives across cross-functional teams and external partners.
Partner with Loyalty Analytics to leverage program, customer, and business performance data to identify opportunities that increase credit sales, penetration, loyalty engagement, and customer value.
Develop and oversee the loyalty test-and-learn agenda, evaluating new benefits, experiences, and program enhancements to optimize performance.
Capture and share industry benchmarks, competitive insights, and marketplace best practices to inform program strategy; understand and analyze the competitive landscape and performance to influence the Belk loyalty program.
Collaborate with Technology and business partners to define requirements and implement enhancements that improve member experience, loyalty capabilities, and program effectiveness.
Partner with Synchrony and internal stakeholders to create and execute integrated payment, credit, and loyalty marketing strategies, including promotional calendars, direct mail, and special events.
Monitor in-store promotional execution, signage, and tender mix for the Belk Rewards Loyalty program and make recommendations as needed to meet strategic credit objectives.
In conjunction with Synchrony and Sales Promotion, develop an overall payments marketing strategy to optimize our sales and customer loyalty resulting in sales growth and customer satisfaction. This includes building the ad calendar, direct mail execution and special events with credit differentials that support overall credit and company growth.
Develop and implement strategies using performance and customer data that drive Belk Rewards card acquisition, activation, penetration, total sales and usage across stores and digital channels.
Partner with Finance, Synchrony, and analytics teams to develop budgets, evaluate program effectiveness, and optimize marketing investments.

Requirements

Bachelors Degree required- preferably marketing or retail related.
1+ years managing a loyalty or credit marketing program, preferred.
3-5 years retail stores or credit marketing experience, required
Strong familiarity with sfy and credit marketing programs
Excellent collaboration, communication, and influencing skills with the ability to build partnerships and effectively engage stakeholders at all levels, both internally and externally
Knowledge of marketing planning, promotional strategy, customer communications, and multi-channel campaign execution.
Strong project management, organizational, and prioritization skills with the ability to lead multiple initiatives and drive cross-functional execution.
Advanced analytical skills with the ability to leverage customer, financial, and operational data to identify opportunities and drive business results.
Highly adaptive, manages well in a fast paced environment, and detail oriented.
Familliar with Microsoft Office, AI platforms (i.e. Claude), Monday, PageProof, Figma, Jira.

Belk

Charlotte-based Belk, Inc., a privately-owned department store, began when William Henry Belk opened his first store in 1888 with his brother, Dr. John Belk, joining as a partner. What started as two brothers in business has now grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.Throughout the years, we’ve changed and grown in so many ways. We’ve added exciting products, adapted the way we work, and made it easier to shop with new technology and services. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com, and through the mobile app.

Charlotte, North Carolina, USA

13K employees (1,369 in marketing)

www.belkcareers.com

Traffic Signals

Monthly Visitors

51.1K

Traffic Source Mix

34.2%

Direct

37.7%

Referral

26.4%

Social

0.7%

Paid

0.8%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size

1,118 (9% of company)

Median Career Experience

13 years

Median Tenure

7.9 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Carie Gerdeman

Director, Talent Acquisition

At the company for 13 years 2 months

Skyler Reichard

Talent Acquisition Manager

At the company for 9 years 5 months

Marketing Leadership

Anna Bennudriti

Vice President of Digital Marketing

At the company for 11 years 2 months

Barb Schrantz

SVP Marketing

At the company for 13 years 5 months

Jennifer St. Peter Smith

Director, Belk Partner Marketing and Affiliate Marketing

At the company for 13 years 8 months

Nicholas Wzientek, CAP

Senior Director, Marketing Analytics and Decision Science

At the company for 2 years 11 months

Recent News

Belk set to introduce new concept, Belk Market, in Frisco

Nov 12, 2025 • Community Impact | News

5 Things to Know About the Belk Credit Card

Nov 7, 2025 • NerdWallet

ESPN Events Dick Vitale Invitational Presented by Belk Tips Off This Week with Texas and No. 6 Duke for the Inaugural Men’s College Basketball Event in Charlotte

Nov 4, 2025 • ESPN Press Room

Responsibilities

Own and prioritize the loyalty program roadmap, ensuring successful implementation of strategic initiatives across cross-functional teams and external partners.
Partner with Loyalty Analytics to leverage program, customer, and business performance data to identify opportunities that increase credit sales, penetration, loyalty engagement, and customer value.
Develop and oversee the loyalty test-and-learn agenda, evaluating new benefits, experiences, and program enhancements to optimize performance.
Capture and share industry benchmarks, competitive insights, and marketplace best practices to inform program strategy; understand and analyze the competitive landscape and performance to influence the Belk loyalty program.
Collaborate with Technology and business partners to define requirements and implement enhancements that improve member experience, loyalty capabilities, and program effectiveness.
Partner with Synchrony and internal stakeholders to create and execute integrated payment, credit, and loyalty marketing strategies, including promotional calendars, direct mail, and special events.
Monitor in-store promotional execution, signage, and tender mix for the Belk Rewards Loyalty program and make recommendations as needed to meet strategic credit objectives.
In conjunction with Synchrony and Sales Promotion, develop an overall payments marketing strategy to optimize our sales and customer loyalty resulting in sales growth and customer satisfaction. This includes building the ad calendar, direct mail execution and special events with credit differentials that support overall credit and company growth.
Develop and implement strategies using performance and customer data that drive Belk Rewards card acquisition, activation, penetration, total sales and usage across stores and digital channels.
Partner with Finance, Synchrony, and analytics teams to develop budgets, evaluate program effectiveness, and optimize marketing investments.

Requirements

Bachelors Degree required- preferably marketing or retail related.
1+ years managing a loyalty or credit marketing program, preferred.
3-5 years retail stores or credit marketing experience, required
Strong familiarity with sfy and credit marketing programs
Excellent collaboration, communication, and influencing skills with the ability to build partnerships and effectively engage stakeholders at all levels, both internally and externally
Knowledge of marketing planning, promotional strategy, customer communications, and multi-channel campaign execution.
Strong project management, organizational, and prioritization skills with the ability to lead multiple initiatives and drive cross-functional execution.
Advanced analytical skills with the ability to leverage customer, financial, and operational data to identify opportunities and drive business results.
Highly adaptive, manages well in a fast paced environment, and detail oriented.
Familliar with Microsoft Office, AI platforms (i.e. Claude), Monday, PageProof, Figma, Jira.