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Marketing jobs

8 marketing jobs

3 weeks ago

Sr. Manager, Personalization & Customer Strategy (Hybrid)

Belk

Charlotte, NC (Unknown)$108K/yr – $150K/yr

3 weeks ago

Sr. Manager, Owned Acquisition & Batch (Hybrid)

Belk

Charlotte, NC (Unknown)$101K/yr – $140K/yr

3 weeks ago

Director, Paid Media, Hybrid

Belk

Charlotte, NC (Unknown)$131K/yr – $175K/yr

3 weeks ago

Digital Marketing Analyst, Hybrid

Belk

Charlotte, NC (Unknown)$58K/yr – $75K/yr

3 weeks ago

Associate Digital Marketing Analyst, Hyrbid

Belk

Charlotte, NC (Unknown)$49K/yr – $60K/yr

3 weeks ago

Director, Paid Media, Hybrid

Belk

Charlotte, NC (Hybrid)Full time$131K/yr – $175K/yr

2 months ago

Sr. Manager, Brand Design (Hybrid, NYC Office)

Belk

New York City, NY (Unknown)$132K/yr – $170K/yr

5 months ago

Associate Digital Marketing Analyst (Belk Partner Marketing), Hybrid

Belk

Charlotte, NC (Hybrid)Full time

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8 jobs

Sr. Manager, Personalization & Customer Strategy (Hybrid)

Belk

Charlotte, NC (Unknown)

$108K/yr - $150K/yrIn-houseSenior level6+ years exp.

3 weeks ago

Sr. Manager, Owned Acquisition & Batch (Hybrid)

Belk

Charlotte, NC (Unknown)

$101K/yr - $140K/yrIn-houseSenior level7+ years exp.

3 weeks ago

Director, Paid Media, Hybrid

Belk

Charlotte, NC (Unknown)

$131K/yr - $175K/yrIn-houseDirector/executive10+ years exp.

3 weeks ago

Digital Marketing Analyst, Hybrid

Belk

Charlotte, NC (Unknown)

$58K/yr - $75K/yrIn-houseMid level3+ years exp.

3 weeks ago

Associate Digital Marketing Analyst, Hyrbid

Belk

Charlotte, NC (Unknown)

$49K/yr - $60K/yrIn-houseEntry level

3 weeks ago

Director, Paid Media, Hybrid

Belk

Charlotte, NC (Hybrid)

$131K/yr - $175K/yrIn-houseFull-timeDirector/executive

3 weeks ago

Sr. Manager, Brand Design (Hybrid, NYC Office)

Belk

New York City, NY (Unknown)

$132K/yr - $170K/yrIn-houseSenior level4+ years exp.

2 months ago

Associate Digital Marketing Analyst (Belk Partner Marketing), Hybrid

Belk

Charlotte, NC (Hybrid)

In-houseFull-timeMid level2+ years exp.

5 months ago

Belk

Sr. Manager, Personalization & Customer Strategy (Hybrid)

Charlotte, NC (Unknown)

$108K/yr – $150K/yrSenior Level6+ years exp

Posted 3 weeks ago

Job Summary

Own and drive the personalization strategy and trigger-based journeys across Belk's owned channels, coordinating mass, segmented, and 1:1 experiences while partnering with Marketing, Loyalty, Merchandising, Analytics, and Technology to translate data into relevant, revenue-driving interactions.

Own personalization roadmap and testing agenda across web, app, email, SMS, and push
Lead the execution and governance of trigger-based journeys from welcome to win-back

Job Description

Responsibilities

The Sr. Manager, Owned Personalization & Customer Strategy will own personalization strategy and trigger-based journey orchestration across Belk's owned channels, including Website, App, Email, SMS, and Push Notifications.
They will serve as the connective layer between mass communications, segmentation, and 1:1 personalization, orchestrating the overarching customer contact strategy so that trigger, lifecycle, and personalized experiences work together instead of competing for the customer's attention.
This role will partner closely with Marketing, Loyalty, Merchandising, Analytics, and Technology teams to translate customer data and predictive insights into relevant, revenue-driving experiences at every stage of the customer journey.
This role leads the day-to-day execution of the personalization and trigger roadmap on behalf of the Director, Owned Media & Personalization.
Job Functions: Personalization Strategy & Roadmap – Own the personalization roadmap across web, app, email, SMS, and push, prioritizing use cases by revenue, engagement, and customer experience impact.
Partner with Analytics and Data Science to translate customer, behavioral, and predictive data into personalized content, product recommendations, and offers.
Define and prioritize the personalization testing agenda, and evaluate results to inform ongoing roadmap investment.
Trigger-Based Journey Orchestration – Own trigger strategy for welcome, browse and cart abandonment, replenishment, post-purchase, loyalty milestone, and win-back journeys across all owned channels.
Orchestrate trigger timing, sequencing, and channel arbitration so customers receive one coordinated experience rather than conflicting or duplicative messages.
Partner with Platform and Marketing Technology teams to build, QA, and continuously optimize trigger campaigns within the CDP, ESP, and personalization platforms.

Requirements

Bachelor's degree or equivalent combination of industry related professional experience and education
6+ years of experience in consumer marketing, digital marketing or retention marketing
4+ years of leadership experience
Working experience leading and motivating cross-functional, interdisciplinary teams to achieve tactical and strategic goals
Working experience with personalization, trigger marketing, or customer journey orchestration platforms
Industry experience: Retail or direct to consumer
Strong leadership and team development skills
Proven experience with customer-centric design and personalization strategy
Experience developing personalization roadmaps and trigger-based journey frameworks
Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems

Preferred

Master's degree in business, marketing, or business analytics
Specific work or project experience: personalization roadmap development, journey orchestration, CDP/ESP platform management
Industry experience: Retail eCommerce

Belk

Charlotte-based Belk, Inc., a privately-owned department store, began when William Henry Belk opened his first store in 1888 with his brother, Dr. John Belk, joining as a partner. What started as two brothers in business has now grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.Throughout the years, we’ve changed and grown in so many ways. We’ve added exciting products, adapted the way we work, and made it easier to shop with new technology and services. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com, and through the mobile app.

Charlotte, North Carolina, USA

13K employees (1,369 in marketing)

www.belkcareers.com

Salaries

Posted range

$108K/yr – $150K/yr

Taken straight from the job posting.

See all Belk salaries

Marketing Team

Marketing Team Size

1,118 (9% of company)

Median Career Experience

13 years

Median Tenure

8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Carie Gerdeman

Director, Talent Acquisition

At the company for 13 years 3 months

Skyler Reichard

Talent Acquisition Manager

At the company for 9 years 6 months

Marketing Leadership

Anna Bennudriti

Vice President of Digital Marketing

At the company for 11 years 3 months

Barb Schrantz

SVP Marketing

At the company for 13 years 6 months

Jennifer St. Peter Smith

Director, Belk Partner Marketing and Affiliate Marketing

At the company for 13 years 9 months

Nicholas Wzientek, CAP

Senior Director, Marketing Analytics and Decision Science

At the company for 3 years

Traffic Signals

Monthly Visitors

51.1K

Traffic Source Mix

34.2%

Direct

37.7%

Referral

26.4%

Social

0.7%

Paid

0.8%

Headcount Trend

Current headcount: ~12.7K

Recent News

Belk set to introduce new concept, Belk Market, in Frisco

Nov 12, 2025 • Community Impact | News

5 Things to Know About the Belk Credit Card

Nov 7, 2025 • NerdWallet

ESPN Events Dick Vitale Invitational Presented by Belk Tips Off This Week with Texas and No. 6 Duke for the Inaugural Men’s College Basketball Event in Charlotte

Nov 4, 2025 • ESPN Press Room

Links

www.belkcareers.com

X (Twitter)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

The Sr. Manager, Owned Personalization & Customer Strategy will own personalization strategy and trigger-based journey orchestration across Belk's owned channels, including Website, App, Email, SMS, and Push Notifications.
They will serve as the connective layer between mass communications, segmentation, and 1:1 personalization, orchestrating the overarching customer contact strategy so that trigger, lifecycle, and personalized experiences work together instead of competing for the customer's attention.
This role will partner closely with Marketing, Loyalty, Merchandising, Analytics, and Technology teams to translate customer data and predictive insights into relevant, revenue-driving experiences at every stage of the customer journey.
This role leads the day-to-day execution of the personalization and trigger roadmap on behalf of the Director, Owned Media & Personalization.
Job Functions: Personalization Strategy & Roadmap – Own the personalization roadmap across web, app, email, SMS, and push, prioritizing use cases by revenue, engagement, and customer experience impact.
Partner with Analytics and Data Science to translate customer, behavioral, and predictive data into personalized content, product recommendations, and offers.
Define and prioritize the personalization testing agenda, and evaluate results to inform ongoing roadmap investment.
Trigger-Based Journey Orchestration – Own trigger strategy for welcome, browse and cart abandonment, replenishment, post-purchase, loyalty milestone, and win-back journeys across all owned channels.
Orchestrate trigger timing, sequencing, and channel arbitration so customers receive one coordinated experience rather than conflicting or duplicative messages.
Partner with Platform and Marketing Technology teams to build, QA, and continuously optimize trigger campaigns within the CDP, ESP, and personalization platforms.

Requirements

Bachelor's degree or equivalent combination of industry related professional experience and education
6+ years of experience in consumer marketing, digital marketing or retention marketing
4+ years of leadership experience
Working experience leading and motivating cross-functional, interdisciplinary teams to achieve tactical and strategic goals
Working experience with personalization, trigger marketing, or customer journey orchestration platforms
Industry experience: Retail or direct to consumer
Strong leadership and team development skills
Proven experience with customer-centric design and personalization strategy
Experience developing personalization roadmaps and trigger-based journey frameworks
Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems

Preferred

Master's degree in business, marketing, or business analytics
Specific work or project experience: personalization roadmap development, journey orchestration, CDP/ESP platform management
Industry experience: Retail eCommerce