6 weeks ago
Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company
The Toro Company
Riverside, CA (On-site)Full time$123K/yr – $129K/yr
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Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company
Riverside, CA (On-site)
$123K/yr – $129K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-functional product launch marketing, turning strategy into channel-rich campaigns and brand activations that move customers through the purchase and adoption cycle.
- Launch ownership: plan, execute, and sustain launches with tight cross-functional collaboration and aligned MarCom processes.
- Channel integration: translate strategy into campaigns across email, web, social, collateral, and distributor tools with customer outcomes at the center.
- Activation and demand: drive ongoing marketing execution, refresh assets, and align with Sales and Channel teams to capture market opportunities.
Job Description
Responsibilities
- Lead execution of limited and standard product launches across all phases of the MarCom framework, including planning, execution, and sustainment
- Translate product strategy into integrated marketing plans across channels (email, web, social, collateral, and distributor tools)
- Manage timelines, deliverables, and cross-functional coordination to ensure launch readiness
- Ensure messaging aligns with customer outcomes and brand standards
- Contribute to major product launches by supporting brand activation and customer-facing execution elements
- Lead ongoing marketing execution for products following launch
- Develop and execute campaigns to support continued demand generation and product adoption
- Refresh campaign assets and messaging to maintain market relevance
- Partner with Sales and Channel teams to align with market needs and opportunities
- Lead execution of customer-facing brand experiences, including tradeshows, field events, product demonstrations, and merchandising
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5–8+ years of experience in marketing communications, product marketing, or campaign management
- Experience leading product launches and integrated campaigns
- Strong project management and cross-functional collaboration skills
- Ability to travel up to 20% of the time (tradeshows, field events, activations)
Preferred
- Experience in contractor, distributor, or channel-driven industries
- Background in irrigation, agriculture, or technical product marketing
- Experience with tradeshows, events, or brand activations
- Bilingual (Spanish/English) strongly preferred
Benefits
- Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
- Wellness - TTC offers a variety of mental health and financial health resources to all employees.
- Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
- Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Riverside location are able to start their weekends early and leave by noon on Friday.
- Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $123,000 - $129,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.
The Toro Company
3.9 Glassdoor
The Toro Company represents a portfolio of global brands spanning various markets, industries and geographies with over a century of deep knowledge in transforming how jobs get done. We deliver market-leading innovation that is thoughtfully engineered and grounded in solving real human challenges and needs. Our hard-working teams see opportunities to enrich our world with beauty and utility, and the ambition to turn these possibilities into sustainable realities is what unites and drives us at The Toro Company. Built on caring relationships and a commitment to helping customers build, shape and care for the world around us, The Toro Company offers a diverse portfolio of brands including Toro, Ditch Witch, Exmark, Spartan Mowers, BOSS Snowplow, Ventrac, American Augers, Subsite Electronics, HammerHead, Radius HDD, Perrot, Hayter, Unique Lighting Systems, Irritrol and Lawn-Boy.We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities.Read The Toro Company's Community Guidelines for LinkedIn at: https://bit.ly/3ng16YO
Founded in 1914
Minneapolis, Minnesota, USA
6K employees (383 in marketing)
83% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
126.3K
Traffic Source Mix
Search
25.7%
Direct
49.9%
Referral
20.8%
Social
3.2%
Paid
0.3%
Headcount Trend
Current headcount: ~6K
Marketing Team
Marketing Team Size
227 (4% of company)
Median Career Experience
18 years
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Stacy Adelmann
Head of Creative, RLC Brand Marketing
At the company for 3 years 4 months
Trina (O'Brien) Lundblad
Head of Marketing Communications and Operations for Toro RLC
At the company for 5 years 3 months
Greg Lawrence
Sr. Director, International Marketing
At the company for 21 years 6 months
Nolan Bangert
Director of Marketing
At the company for 4 years 4 months