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Marketing jobs

6 marketing jobs

4 days ago

Performance Marketing Manager

AppLovin

Palo Alto, CA (On-site)Full time$119K/yr – $179K/yr

2 weeks ago

Media Buyer, Emerging Channels - Growth Marketing

AppLovin

Los Angeles, CA (On-site)Full time$153K/yr – $200K/yr

2 weeks ago

CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin

USA (Remote)Full time$130K/yr – $200K/yr

3 weeks ago

Media Buyer, Emerging Channels - Growth Marketing

AppLovin

Miami, FL (Remote)

4 weeks ago

Director, Growth

AppLovin

Palo Alto, CA (On-site)Full time$221K/yr – $362K/yr

3 months ago

Lead Product Marketing Manager

AppLovin

Palo Alto, CA (On-site)Full time$136K/yr – $185K/yr

All marketing roles in the US

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All marketing roles in the US

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6 jobs

Performance Marketing Manager

AppLovin

Palo Alto, CA (On-site)

$119K/yr - $179K/yrIn-houseFull-timeSenior level3+ years exp.

4 days ago

Media Buyer, Emerging Channels - Growth Marketing

AppLovin

Los Angeles, CA (On-site)

$153K/yr - $200K/yrIn-houseFull-timeSenior level3+ years exp.

2 weeks ago

CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin

USA (Remote)

$130K/yr - $200K/yrIn-houseFull-timeMid level2+ years exp.

2 weeks ago

Media Buyer, Emerging Channels - Growth Marketing

AppLovin

Miami, FL (Remote)

$84K/yr - $95K/yr (Est.)In-houseSenior level3+ years exp.

3 weeks ago

Director, Growth

AppLovin

Palo Alto, CA (On-site)

$221K/yr - $362K/yrIn-houseFull-timeDirector/executive8+ years exp.

4 weeks ago

Lead Product Marketing Manager

AppLovin

Palo Alto, CA (On-site)

$136K/yr - $185K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

AppLovin

Performance Marketing Manager

Palo Alto, CA (On-site)

$119K/yr – $179K/yrSenior Level3+ years expFull time

Posted 4 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end performance marketing across channels and partnerships, driving growth from zero and optimizing CAC, ROAS, and activation.

Own budget, channels, and partner relationships end-to-end
Lead measurement, testing, and full-funnel optimization

Job Description

Responsibilities

Every paid channel. You are the channel manager across the full performance marketing mix: Meta, TikTok, Google, programmatic, ad networks, and any emerging channel worth testing. You decide where we spend, how much, and why — and you live with the results.
Off-platform partnerships. Beyond self-serve ad platforms, you will identify, negotiate, and manage relationships with external partners — media companies, OEM and on-device distribution partners, ad networks, affiliate and performance platforms, publisher direct buys, and other non-standard acquisition channels. You own these relationships end-to-end: partner evaluation, deal structure, execution, and ongoing performance management.
Budget and efficiency. Own the monthly performance marketing budget with full accountability to CAC, CPI, LTV, and ROAS. Allocate across channels and partners dynamically based on performance, scale what works, cut what doesn't, and report spend decisions clearly to leadership.
Measurement and analytics. Work on tracking setup to extract meaningful signal — diagnosing performance shifts, identifying what's working and what isn't, and translating data into clear actions. You are comfortable going deep into the numbers independently, spotting anomalies before they become problems, and working cross-functionally with product, data, and engineering teams to investigate and resolve issues collaboratively.
Creative and channel testing. Run structured tests across audiences, creatives, bidding strategies, ad formats, and partner inventory. Treat every campaign and partnership as a hypothesis. Document what you learn and build a compounding playbook over time.
The full funnel. You are accountable not just for installs but for quality users. Partner with product and growth teams to understand post-install behaviour, feed those insights back into performance marketing strategy and creative direction, and optimise toward activation and retention, not just volume.
New distribution thinking. A new social platform lives or dies by how it finds its first million users. Beyond standard channels, you will proactively explore non-obvious distribution: influencer/KOL paid amplification, content seeding partnerships, cross-platform distribution deals, incentivised install ecosystems, and anything else early data suggests is worth testing.

Requirements

3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
Proven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work with
Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience a strong plus
Demonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar; you have negotiated deals and managed these relationships independently
Mobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end, not just read reports someone else configured
Thinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and why
Strong negotiation and partner management skills; comfortable building and managing external vendor and partner relationships independently
Senior individual contributor mindset — you thrive working independently, go deep on execution without needing a team beneath you, and bring enough seniority to set strategy and defend decisions to leadership without hand-holding

Preferred

Experience running performance marketing specifically for a social, entertainment, or consumer app
Exposure to influencer or KOL-driven paid amplification as an acquisition channel
Familiarity with incrementality testing, geo-splits, or media mix modelling
SQL or BI tool fluency (Looker, Tableau, Metabase) for self-serve analysis

Benefits

Top-of-market compensation
Full ownership of a critical function from day one, inside a company with the infrastructure, ad tech depth, and platform relationships to back you up
A lean, high-trust environment where decisions move fast and your impact is direct and visible
Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year

AppLovin

3.4 Glassdoor

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. AppLovin is headquartered in Palo Alto, California, with several offices globally.

Founded in 2012

Palo Alto, California, USA

638 employees (100 in marketing)

www.applovin.com

47% recommend to a friend

65% CEO approval

Traffic Signals

Monthly Visitors

9.4M

Monthly Google Ads Budget

$1.1K

Traffic Source Mix

31.4%

Direct

61.8%

Referral

Social

1.3%

Paid

0.5%

Headcount Trend

Current headcount: ~636

Marketing Team

Marketing Team Size

69 (11% of company)

Median Career Experience

11 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$5.1B

Last Raise

$3.6B

Post IPO Debt, 1 years ago

Funding History

Nov 2024
Post IPO Debt • $3.6B
Feb 2024
Post IPO Secondary
Aug 2023
Post IPO Secondary

Recent News

AppLovin: Is It Time to Buy the Stock as Revenue Continues to Surge?

Nov 12, 2025 • The Motley Fool

AppLovin Stock To $1000?

Nov 12, 2025 • Forbes

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

Nov 11, 2025 • Digiday

Responsibilities

Every paid channel. You are the channel manager across the full performance marketing mix: Meta, TikTok, Google, programmatic, ad networks, and any emerging channel worth testing. You decide where we spend, how much, and why — and you live with the results.
Off-platform partnerships. Beyond self-serve ad platforms, you will identify, negotiate, and manage relationships with external partners — media companies, OEM and on-device distribution partners, ad networks, affiliate and performance platforms, publisher direct buys, and other non-standard acquisition channels. You own these relationships end-to-end: partner evaluation, deal structure, execution, and ongoing performance management.
Budget and efficiency. Own the monthly performance marketing budget with full accountability to CAC, CPI, LTV, and ROAS. Allocate across channels and partners dynamically based on performance, scale what works, cut what doesn't, and report spend decisions clearly to leadership.
Measurement and analytics. Work on tracking setup to extract meaningful signal — diagnosing performance shifts, identifying what's working and what isn't, and translating data into clear actions. You are comfortable going deep into the numbers independently, spotting anomalies before they become problems, and working cross-functionally with product, data, and engineering teams to investigate and resolve issues collaboratively.
Creative and channel testing. Run structured tests across audiences, creatives, bidding strategies, ad formats, and partner inventory. Treat every campaign and partnership as a hypothesis. Document what you learn and build a compounding playbook over time.
The full funnel. You are accountable not just for installs but for quality users. Partner with product and growth teams to understand post-install behaviour, feed those insights back into performance marketing strategy and creative direction, and optimise toward activation and retention, not just volume.
New distribution thinking. A new social platform lives or dies by how it finds its first million users. Beyond standard channels, you will proactively explore non-obvious distribution: influencer/KOL paid amplification, content seeding partnerships, cross-platform distribution deals, incentivised install ecosystems, and anything else early data suggests is worth testing.

Requirements

3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
Proven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work with
Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience a strong plus
Demonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar; you have negotiated deals and managed these relationships independently
Mobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end, not just read reports someone else configured
Thinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and why
Strong negotiation and partner management skills; comfortable building and managing external vendor and partner relationships independently
Senior individual contributor mindset — you thrive working independently, go deep on execution without needing a team beneath you, and bring enough seniority to set strategy and defend decisions to leadership without hand-holding

Preferred

Experience running performance marketing specifically for a social, entertainment, or consumer app
Exposure to influencer or KOL-driven paid amplification as an acquisition channel
Familiarity with incrementality testing, geo-splits, or media mix modelling
SQL or BI tool fluency (Looker, Tableau, Metabase) for self-serve analysis

Benefits

Top-of-market compensation
Full ownership of a critical function from day one, inside a company with the infrastructure, ad tech depth, and platform relationships to back you up
A lean, high-trust environment where decisions move fast and your impact is direct and visible
Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year

Marketing jobs

Performance Marketing Manager

Media Buyer, Emerging Channels - Growth Marketing

CRM & Lifecycle Marketing Specialist - Growth Marketing

Media Buyer, Emerging Channels - Growth Marketing

Director, Growth

Lead Product Marketing Manager

All marketing roles in the US

All marketing roles in the US

Performance Marketing Manager

Media Buyer, Emerging Channels - Growth Marketing

CRM & Lifecycle Marketing Specialist - Growth Marketing

Media Buyer, Emerging Channels - Growth Marketing

Director, Growth

Lead Product Marketing Manager

Performance Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

AppLovin

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Performance Marketing Manager

Media Buyer, Emerging Channels - Growth Marketing

CRM & Lifecycle Marketing Specialist - Growth Marketing

Media Buyer, Emerging Channels - Growth Marketing

Director, Growth

Lead Product Marketing Manager

Performance Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

AppLovin

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News