3 weeks ago
Director, Head of Social & Influencer
Liquid I.V.
El Segundo, CA (Hybrid)Full time$155K/yr – $232K/yr
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Director, Head of Social & Influencer
El Segundo, CA (Hybrid)
$155K/yr – $232K/yrDirector/Executive7+ years expFull time
Posted 3 weeks ago
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Job Summary
The role owns the end-to-end social and influencer strategy across multiple platforms, driving growth, engagement, and revenue through scalable creative systems and creator partnerships while aligning with cross-functional teams.
- Own full-funnel social and influencer ecosystems, from strategy to performance testing
- Lead creator recruitment, activation, and measurable impact on brand love and revenue
- Align content with media, brand, and commerce priorities to boost organic and paid performance
Job Description
Responsibilities
- Own and drive the company’s overall social media strategy across TikTok, Instagram, YouTube, Meta, Reddit, Pinterest, and emerging platforms
- Develop platform-specific content strategies that grow audience, deepen engagement, strengthen brand equity, and support paid media performance goals
- Drive performance across both organic and paid social KPIs including engagement rate, reach, impressions, CTR, hook rate, CAC efficiency, ROAS contribution, conversion metrics, and content performance
- Build social-first strategies that spark community participation while also creating scalable opportunities for paid amplification
- Own creation of social-first, culturally relevant content that builds brand love while supporting broader business objectives
- Translate brand pillars, usage occasions, and differentiation into compelling platform-native storytelling that works
- Develop content formats, creator frameworks, and storytelling systems that drive sustained engagement and scalable performance
- Ensure content reflects both brand identity and audience/platform behavior across organic and paid environments
- Continuously evolve creative approaches based on platform trends, audience insights, algorithm shifts, and performance learnings
- Build a scalable content ecosystem that fuels both organic engagement and paid media performance across social and influencer channels
Requirements
- 5-7+ years of experience in social, influencer, growth marketing, social strategy, or creative performance roles within a DTC brand, agency, media company, or high-growth consumer brand
- 2+ years of experience managing a team within marketing to deliver key results and engagement
- Deep understanding of TikTok, Instagram, Meta Ads, YouTube Shorts, creator ecosystems, and platform-specific content behavior
- Strong understanding of paid media KPIs including CTR, CVR, CPM, CAC, ROAS, engagement rate, hook rate, and thumb-stop performance
- Experience developing high-performing paid social creative and conversion-focused content
- Proven ability to analyze performance data and translate insights into creative optimization strategies and scalable testing frameworks
- Experience developing high-performing Paid Social creative and conversion-focused content across UGC, creator-led storytelling, advertorial, and platform-native formats
- Strong creative instincts combined with analytical rigor and performance orientation
- Experience briefing and managing creators, agencies, production partners, and external vendors
- Comfortable operating in fast-paced, agile, test-and-learn environments
Preferred
- Experience with CapCut, Adobe Premiere, Canva, Photoshop, or similar creative/editing tools preferred
Benefits
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!
Liquid I.V.
2.8 Glassdoor
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCETM, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration. Liquid I.V.’s great-tasting flavors contain 3x more electrolytes than the leading sports drink, have 5 essential nutrients and vitamins, and are vegan, gluten-free, non-GMO. Liquid I.V. believes a healthier world for all begins with equitable access to clean and abundant water. The brand partners with leading water, humanitarian, and community-based organizations to advance innovative solutions and help communities both expand and protect their clean water access. To-date, Liquid I.V. has donated over 54 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program. Liquid I.V. is available online and in-store at over 40,000 retailer doors across the United States. Liquid I.V.’s product offerings include Hydration Multiplier ® and the brand’s most innovative launch to date, Hydration Multiplier® Sugar-Free. Additional product offerings include: Hydration Multiplier® + Energy, Hydration Multiplier® + Immune Support, Hydration Multiplier® + Kids, Hydration Multiplier® + Gut Health, and Hydration Multiplier® + Sleep. To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.For Careers, go to: https://job-boards.greenhouse.io/liquidiv
Founded in 2012
El Segundo, California, USA
375 employees (60 in marketing)
30% recommend to a friend
40% CEO approval
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$26.4K
Traffic Source Mix
Search
33.3%
Direct
52.6%
Referral
6.2%
Social
4.2%
Paid
3.5%
Headcount Trend
Current headcount: ~375
Marketing Team
Marketing Team Size
51 (14% of company)
Median Career Experience
8.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Gayle Pajaud-Waller
Executive Assistant to Chief Marketing Officer
At the company for 1 year 9 months
Stacey Andrade-Wells
Chief Marketing Officer
At the company for 4 years 7 months
Masoma Imasogie
Head of Social Media & Digital Innovation
At the company for 3 years 3 months
Tayce Taylor
Brand Director
At the company for 4 years 7 months
Funding
Total Funding
$10M
Last Raise
$5M
Series Unknown, 7 years ago
Funding History
- Jul 2019Series Unknown • $5M
- Aug 2018Series B • $5M