The IBM IBV Social Media Strategist role focuses on developing and executing a social media strategy to boost brand awareness and engagement, working with the IBM marketing team, and leveraging analytics and industry trends to drive business goals.

Job Description

Responsibilities

As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content.
You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics.
You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.

Requirements

Strategy development: Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
Identify target audience segments and tailor content to resonate with each group.
Create engaging and shareable content across various social media platforms, including but not limited to LinkedIn and Instagram.
Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
Foster meaningful interactions with our online community through comments, messages, and discussions.
Monitor social media channels for industry trends, competitor activity, and relevant conversations.
Use analytics tools to track and measure the performance of social media campaigns.
Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
Stay current on platform algorithm changes and adjust strategies accordingly.

IBM

4.0 Glassdoor

At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.

Founded in 1911

Armonk, New York, NY, US

328K employees (11,260 in marketing)

www.ibm.com

79% recommend to a friend

80% CEO approval

Traffic Signals

Monthly Visitors

13.8M

Monthly Google Ads Budget

$3.2M

Traffic Source Mix

53.1%

Direct

37.5%

Referral

7.4%

Social

1.3%

Paid

0.7%

Headcount Trend

Current headcount: ~339.2K

Marketing Team

Marketing Team Size

6,000 (2% of company)

Median Career Experience

21 years

Median Tenure

9.6 years

People

Marketing Leadership

Scott Baker

CMO and VP of Product Marketing, IBM Storage

At the company for 5 years 3 months

Meg Murphy

Chief Marketing Officer, IBM Systems & Partner Ecosystem

At the company for 11 years

Quincy Allen

Chief Marketing Officer

At the company for 10 years 9 months

Caitlyn Conroy

Vice President, Americas Growth Marketing

At the company for 11 years 9 months

Recent News

IBM puts its media account into review

Dec 8, 2025 • Ad Age

IBM buys data streaming platform Confluent in $11 billion deal

Dec 8, 2025 • AP News

IBM to Acquire Confluent to Create Smart Data Platform for Enterprise Generative AI

Dec 8, 2025 • IBM Newsroom

Responsibilities

As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content.
You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics.
You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.

Requirements

Strategy development: Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
Identify target audience segments and tailor content to resonate with each group.
Create engaging and shareable content across various social media platforms, including but not limited to LinkedIn and Instagram.
Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
Foster meaningful interactions with our online community through comments, messages, and discussions.
Monitor social media channels for industry trends, competitor activity, and relevant conversations.
Use analytics tools to track and measure the performance of social media campaigns.
Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
Stay current on platform algorithm changes and adjust strategies accordingly.