3 weeks ago
Manager of Student Engagement & CRM Outreach
University of New Hampshire
USA (On-site)Full time$48K/yr – $85K/yr
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Manager of Student Engagement & CRM Outreach
USA (On-site)
$48K/yr – $85K/yrManager3+ years expFull time
Posted 3 weeks ago
Job Description
Responsibilities
- Enrollment Communication and CRM Outreach & Management – 60%
- In collaboration with the Director of Admissions, Student Engagement and Operations, develop and execute a cohesive strategy to promote and support event registration for all undergraduate students from prospect through enrollment.
- Build and edit email templates to personalize messaging for recruitment activities; incorporate A/B testing to drive engagement
- Collaborate with members of the Admissions Student Engagement team to align messaging across various print, electronic and digital platform, email and SMS.
- Develop detailed documentation of timelines and communication flow to be shared with admissions staff
- Provide guidance and support to admissions staff in their outreach efforts to support long and short-term goals of the office in student outreach to designated populations.
- Manage and execute cohesive messaging across platforms to support recruitment activities to designated populations.
- Continue to collaborate with the Director of Admissions, Student Engagement and Operations to set priorities and support office initiatives
- Develop in-depth knowledge of CRM tool to identify key metrics to measure the effectiveness of engagement efforts.
- Travel & Recruitment & File Review – 10%
Requirements
- Bachelor’s degree or equivalent, combination of education and work experience. A degree in Communications, Marketing, Web Design, Creative Writing, English, or Journalism is also preferred.
- 1-2 years of experience using the CRM Slate Technolutions.
- 3-5 years of admissions or related experience working in a similar capacity within higher education.
- Demonstrated commitment and experience working with diverse populations (race, ethnicity, sexual orientation, socio-economic status).
- Demonstrated ability to work independently and as a team to achieve common goals. Excellent oral and written communication skills required.
- Excellent computer skills: CRM tools, MS Office, Adobe Suite Creative Suite and other technology applications.
- Demonstrated web experience understanding of Drupal and SEO best practices. Excellent analytical skills required; must be able to utilize data for decision making. Strong attention to detail with demonstrated ability to manage multiple assignments.
- Evening and weekend work required.
University of New Hampshire
The University of New Hampshire is the state’s public research university, providing comprehensive, high-quality undergraduate programs and graduate programs of distinction. Its primary purpose is learning: students collaborating with faculty in teaching, research, creative expression and service. UNH has a national and international agenda and holds land-grant, sea-grant, and space-grant charters. From its main campus in Durham, its college in Manchester, and the UNH School of Law in Concord, the University serves New Hampshire and the region through continuing education, cooperative extension, cultural outreach, economic development activities and applied research.
Salaries
Posted range
$48K/yr – $85K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$2.8M
Last Raise
$1.8M
Grant, 3 years ago
Funding History
- Nov 2022Grant • $1.8M
- Sep 2020Grant • $598.2K
- May 2018Grant • $360K
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$413.9K
Traffic Source Mix
Search
27.9%
Direct
26.8%
Referral
4.4%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~6.8K
Recent News
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