Own and drive product portfolio strategy and marketing execution across market segments, ensuring cross-functional alignment and timely updates to stakeholders.

Own budgets, forecasts, DSM and profitability targets tied to product P&L.
Lead cross-functional teams to shape marketing strategies and clarify product needs.

Job Description

Responsibilities

Provide input for product market plan to meet market segments' needs and product goals. Ensure portfolio strategies meet customer needs.
Implement portfolio's marketing mix including: pricing, sales channels, launch activities, acquisition and retention, life-cycle management and customer migration paths. Manage day-to-day product portfolio issues to meet cross segment goals.
Develop budgets, sales forecasts, DSM goals and profitability goals. Accountability to product P&L.
Conduct evaluation of product portfolio and implement measures to maintain competitiveness.
Responsible for excellent product implementation and accurate, timely communications of status.
Lead and participate on teams to ensure effective marketing strategies are developed, product needs are understood and to reinforce cooperation.

Requirements

College degree. MBA preferred.
3 years in marketing. Skills sought are product development, launch, problem solving, channel management, program management, cost management, proven results.

Preferred

Solar industry experience
Familiar with rooftop residential solar
General knowledge of residential solar incentives

Benefits

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Xcel Energy

3.3 Glassdoor

A leading energy provider, dedicated to excellence. We make energy work better for our customers, helping them thrive every day. That means always raising the bar - delivering better service and providing more reliable, resilient and sustainable energy to the eight states we serve: Minnesota, Colorado, Wisconsin, Michigan, North Dakota, South Dakota, New Mexico and Texas. At Xcel Energy, we provide work that makes a difference, a team you can count on, opportunities to grow and rewards that help you thrive.Ready to help power the future of energy? Visit jobs.xcelenergy.com to learn more.

Founded in 1909

Minneapolis, Minnesota, USA

12K employees (541 in marketing)

www.xcelenergy.com

51% recommend to a friend

27% CEO approval

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$43.8K

Traffic Source Mix

28.7%

Direct

66.5%

Referral

3.5%

Social

0.6%

Paid

0.5%

Headcount Trend

Current headcount: ~11.7K

Marketing Team

Marketing Team Size

250 (2% of company)

Median Career Experience

15 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Julia Huber Pollack

Director, Talent Acquisition

At the company for 2 years 6 months

Myrna Flores

Talent Acquisition Manager

At the company for 12 years 5 months

Marketing Leadership

Bryan Anderson, Ph.D.

Director, Corporate Marketing & Communications

At the company for 1 year 5 months

Julia Huber Pollack

Director, Talent Acquisition

At the company for 2 years 6 months

Alisa Sobczak

Director of Marketing, Customer Products

At the company for 7 years 3 months

Eric Johnson

Sr. Director, Corporate Marketing and Brand

At the company for 3 years 5 months

Funding

Total Funding

$1.4B

Last Raise

$1.2B

Post IPO Equity, 1 years ago

Funding History

Nov 2024
Post IPO Equity • $1.2B
Oct 2023
Grant • $100M
Sep 2023
Grant • $70M

Recent News

Xcel can keep Pueblo’s Comanche 2 coal plant open past December as Comanche 3 issues persist

Dec 4, 2025 • The Colorado Sun

Thousands of Xcel Energy customers without power

Nov 26, 2025 • Northern News Now

Xcel Energy seeks nearly 10% electricity rate hike in Colorado

Nov 24, 2025 • CBS News

Responsibilities

Provide input for product market plan to meet market segments' needs and product goals. Ensure portfolio strategies meet customer needs.
Implement portfolio's marketing mix including: pricing, sales channels, launch activities, acquisition and retention, life-cycle management and customer migration paths. Manage day-to-day product portfolio issues to meet cross segment goals.
Develop budgets, sales forecasts, DSM goals and profitability goals. Accountability to product P&L.
Conduct evaluation of product portfolio and implement measures to maintain competitiveness.
Responsible for excellent product implementation and accurate, timely communications of status.
Lead and participate on teams to ensure effective marketing strategies are developed, product needs are understood and to reinforce cooperation.

Requirements

College degree. MBA preferred.
3 years in marketing. Skills sought are product development, launch, problem solving, channel management, program management, cost management, proven results.

Preferred

Solar industry experience
Familiar with rooftop residential solar
General knowledge of residential solar incentives

Benefits

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave