5 weeks ago
Programmatic Specialist, Leave Coverage
We Are Rosie
Palmetto, GA (Remote)Contract
Marketing jobs in the US
Marketing jobs in the US
Programmatic Specialist, Leave Coverage
Palmetto, GA (Remote)
Salary Not AvailableMid Level2+ years expContract
Posted 5 weeks ago
Job Summary
You will own end-to-end programmatic planning, execution, and reporting, guiding cross-functional teams and delivering data-driven optimizations to meet and exceed client goals.
- Plan, strategize, and develop programmatic initiatives with cross-functional partners
- Analyze performance, share insights, and drive optimizations to exceed benchmarks
- Provide ongoing communication and thought leadership to clients and internal stakeholders
Job Description
Responsibilities
- Planning, Strategy, and Programmatic Expertise Development
- Kick off the planning process by working cross functionally with Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
- Collaborate with cross-functional teams to gather insights, identify new opportunities, and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges
- Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
- Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
- Stay updated on the latest paid programmatic tools, applications, and strategies, providing client-relevant research, analysis and trends.
- Effective Campaign Management and Performance Optimization
- Manage and execute programmatic campaigns across display, audio, video, and digital out-of-home, ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded.
- QA campaigns to ensure accuracy and proactively troubleshoot any errors or mismatches.
- Bring forward suggestions on campaign optimizations, addressing delivery toward campaign objectives through best practices within bid management, audience and placement analysis, and performance tracking of key KPIs.
Requirements
- Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem
- Strong knowledge/familiarity of DV360
- High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions
- Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.). DV360 skills a must!
- Experience in strategic planning and applied experience of bringing plans to execution.
- Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
Preferred
- Familiarity openness to AI tools is preferred (Claude, AI planning tools, etc.)
Benefits
- Benefits available. Click here to learn more
We Are Rosie
We Are Rosie casts exceptional marketers to solve real brand challenges—without retainers, unnecessary layers, or wasted time. We activate our flexible model and 35,000-strong community of experts to tailor every solution to your brand and your brief. Trusted by 225+ of the world’s most ambitious brands, including 15 Fortune 100s, we’re leading an industry revolution for marketers and brands who deserve better.
Marketing Team
Marketing Team Size
12 (13% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
9
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
Traffic Signals
Monthly Visitors
13.5K
Traffic Source Mix
Search
29.2%
Direct
56.6%
Referral
5.9%
Social
6.4%
Paid
1.7%
Headcount Trend
Current headcount: ~89
News about We Are Rosie
Links
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