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Marketing jobs

7 marketing jobs

2 months ago

Senior Professional, Category Marketing - Train & Licensing Senior Professional, Category Marketing - Train & Licensing

Under Armour

Baltimore, MD (Hybrid)Full time$90K/yr – $120K/yr

4 months ago

Sr. Professional, Brand & Category Sr. Professional, Brand & Category

Under Armour

Baltimore, MD (Hybrid)Full time$90K/yr – $120K/yr

4 months ago

Sr. Manager, Content Supply Chain Technology

Under Armour

USA (Remote)$139K/yr – $174K/yr

4 months ago

Sr. Lead, Marketing + Activations Americas (Team Sports)

Under Armour

Baltimore, MD (Hybrid)$137K/yr – $172K/yr

4 months ago

Senior Counsel, Sports & Entertainment Marketing

Under Armour

Baltimore, MD (Hybrid)$228K/yr – $285K/yr

5 months ago

Sr. Copywriter, Americas Sr. Copywriter, Americas

Under Armour

Baltimore, MD (Hybrid)Full time$79K/yr – $98K/yr

5 months ago

Sr. Copywriter, Americas

Under Armour

Baltimore, MD (Hybrid)Full time$79K/yr – $98K/yr

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7 jobs

Senior Professional, Category Marketing - Train & Licensing Senior Professional, Category Marketing - Train & Licensing

Under Armour

Baltimore, MD (Hybrid)

$90K/yr - $120K/yrIn-houseFull-timeSenior level4+ years exp.

2 months ago

Sr. Professional, Brand & Category Sr. Professional, Brand & Category

Under Armour

Baltimore, MD (Hybrid)

$90K/yr - $120K/yrIn-houseFull-timeMid level

4 months ago

Sr. Manager, Content Supply Chain Technology

Under Armour

USA (Remote)

$139K/yr - $174K/yrIn-houseSenior level

4 months ago

Sr. Lead, Marketing + Activations Americas (Team Sports)

Under Armour

Baltimore, MD (Hybrid)

$137K/yr - $172K/yrIn-houseSenior level

4 months ago

Senior Counsel, Sports & Entertainment Marketing

Under Armour

Baltimore, MD (Hybrid)

$228K/yr - $285K/yrIn-houseSenior level

4 months ago

Sr. Copywriter, Americas Sr. Copywriter, Americas

Under Armour

Baltimore, MD (Hybrid)

$79K/yr - $98K/yrIn-houseFull-timeSenior level

5 months ago

Sr. Copywriter, Americas

Under Armour

Baltimore, MD (Hybrid)

$79K/yr - $98K/yrIn-houseFull-timeSenior level

5 months ago

Under Armour

Senior Professional, Category Marketing - Train & Licensing Senior Professional, Category Marketing - Train & Licensing

Baltimore, MD (Hybrid)

$90K/yr – $120K/yrSenior Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end category storytelling and marketing for Under Armour’s Mens Train and licensing portfolio, turning product tech, culture, and athlete insights into consumer-first narratives across global and partner channels.

Own seasonal category toolkits and co-gender storytelling integration across Mens Train and outbound licensing.
Lead research synthesis on Mens Train consumer, sport culture, and competitive landscape to inform go-to-market and product milestones.
Partner with licensees and regional teams to align brand standards, localization, and marketing plans with global strategy.

Job Description

Responsibilities

Own development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narratives
Serve as a subject-matter expert in Mens Train and licensed products, translating technical product features, fit, and innovation into clear consumer benefits for products such compression gear, performance tees, shorts, footwear, underwear, as well outbound license categories including eyewear and hydration
Own execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscape
Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy and brand standards. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, manage timelines and approval process, measure impact, iterate
Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
Own seasonal seeding and activation processes for Mens Train and outbound licensing stories, including execution, tracking, and recap
Support photo and content planning to ensure Mens Train hero products are accurately represented; opportunistically integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available
Participate in travel for shoots, market visits, and consumer/athlete insight gathering

Requirements

4+ years of experience in brand marketing, category marketing, licensing, agency or related consumer-focused roles within a global consumer, sport, or lifestyle brand
Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
Lead and manage relationships with third-party licensees, ensuring clear communication, professionalism, and strong alignment on expectations while proactively addressing challenges. Drive consistency and adherence to brand standards across all touchpoints, while identifying synergies and new opportunities for product integration within the broader marketing ecosystem to elevate partner execution.
Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
Experience working within a matrix environment and/or covering global responsibility is a plus.
Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
Confident communication with the ability to present ideas, insights, and work-in-progress to cross-functional partners
Strong passion for performance sport, training and fitness culture, wellness, and athlete-led product creation
Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

Preferred

Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
Experience working within a matrix environment and/or covering global responsibility is a plus.

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996

Baltimore, Maryland, US

12K employees (1,203 in marketing)

www.underarmour.com

67% recommend to a friend

68% CEO approval

Traffic Signals

Monthly Visitors

7.9M

Monthly Google Ads Budget

$778.3K

Traffic Source Mix

27.2%

Direct

56.8%

Referral

7.7%

Social

3.9%

Paid

4.3%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size

842 (7% of company)

Median Career Experience

15 years

Median Tenure

8.4 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Christina Barrett Pechin

Sr. Manager, Talent Acquisition – Brand Strategy & Global Technology

At the company for 10 years 10 months

Marketing Leadership

Elizabeth Bond

VP, Americas Channel Marketing

At the company for 20 years 4 months

Tyler Rutstein

SVP, Global Brand & Americas Marketing

At the company for 1 year 8 months

Sean Eggert

SVP, Global Sports Marketing

At the company for 7 years 2 months

Brian Boring

Vice President - Global Brand Creative

At the company for 24 years 6 months

Funding

Total Funding

$567.4M

Last Raise

$67.4M

Post IPO Secondary, 2 months ago

Funding History

Jan 2026
Post IPO Secondary • $67.4M
Jun 2025
Post IPO Debt • $400M
May 2023
Post IPO Secondary • $100M

Recent News

Steph Curry's Under Armour Split Just Took a Strange New Turn

Dec 4, 2025 • Sports Illustrated

IMG Academy to Host First-Ever Under Armour Track & Field Nationals in 2026

Dec 4, 2025 • Sports Illustrated

IMG Acad. to Debut 2026 Under Armour Track & Field Nationals

Dec 3, 2025 • MileSplit United States

Responsibilities

Own development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narratives
Serve as a subject-matter expert in Mens Train and licensed products, translating technical product features, fit, and innovation into clear consumer benefits for products such compression gear, performance tees, shorts, footwear, underwear, as well outbound license categories including eyewear and hydration
Own execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscape
Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy and brand standards. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, manage timelines and approval process, measure impact, iterate
Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
Own seasonal seeding and activation processes for Mens Train and outbound licensing stories, including execution, tracking, and recap
Support photo and content planning to ensure Mens Train hero products are accurately represented; opportunistically integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available
Participate in travel for shoots, market visits, and consumer/athlete insight gathering

Requirements

4+ years of experience in brand marketing, category marketing, licensing, agency or related consumer-focused roles within a global consumer, sport, or lifestyle brand
Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
Lead and manage relationships with third-party licensees, ensuring clear communication, professionalism, and strong alignment on expectations while proactively addressing challenges. Drive consistency and adherence to brand standards across all touchpoints, while identifying synergies and new opportunities for product integration within the broader marketing ecosystem to elevate partner execution.
Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
Experience working within a matrix environment and/or covering global responsibility is a plus.
Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
Confident communication with the ability to present ideas, insights, and work-in-progress to cross-functional partners
Strong passion for performance sport, training and fitness culture, wellness, and athlete-led product creation
Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

Preferred

Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
Experience working within a matrix environment and/or covering global responsibility is a plus.

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being