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Marketing jobs

6 marketing jobs

11 hrs ago

Performance Creative Manager

The Health Institute

Franklin, TN (Remote)Full time

4 weeks ago

Director of Content

The Health Institute

Franklin, TN (Hybrid)Full time$100K/yr – $125K/yr

4 weeks ago

Director of Retention Marketing

The Health Institute

Franklin, TN (Remote)Full time

4 weeks ago

Sr. Manager CRO & Digital Experience

The Health Institute

Franklin, TN (Remote)Full time

4 weeks ago

Director of Paid Media

The Health Institute

Franklin, TN (Remote)Full time

3 months ago

Social Media Manager

The Health Institute

USA (Remote)Full time$45K/yr – $50K/yr

All marketing roles in the US

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The Health Institute

Performance Creative Manager

Franklin, TN (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 11 hrs ago

Job Description

Responsibilities

Own performance creative strategy across paid media channels.
Develop a continuous pipeline of concepts, hypotheses, iterations, and testing opportunities.
Build weekly and monthly creative testing roadmaps aligned with acquisition and media goals.
Develop concepts across video, static, UGC, creator content, testimonials, educational content, product storytelling, and direct-response formats.
Identify new hooks, messages, angles, offers, formats, and storytelling approaches.
Adapt creative strategy across prospecting, retargeting, funnel stages, customer segments, and platforms.
Partner closely with Paid Media leadership to understand performance and creative needs.
Analyze creative performance across CPA/CAC, ROAS, CTR, CPC, CPM, CVR, Hook Rate, Hold Rate, engagement, frequency, and creative fatigue.
Identify patterns across winning and underperforming creative.
Determine why creative is performing—not simply whether it is performing.

Requirements

5–8+ years of experience in performance creative, paid social, creative strategy, growth marketing, paid media, or related disciplines.
Paid media experience required.
Strong understanding of Meta advertising and performance marketing fundamentals.
Demonstrated ability to use paid media data to inform creative strategy.
Strong analytical skills and ability to identify patterns across creative performance data.
Exceptional creative judgment and a strong eye for visual storytelling, messaging, hooks, and direct-response creative.
Experience developing creative concepts and actionable creative briefs.
Experience managing high-volume creative production.
Experience working with designers, video editors, creators, UGC talent, agencies, and/or production partners.
Strong project management skills and ability to manage multiple production timelines.

Preferred

You’re curious, resourceful, accountable, competitive, and constantly looking for a better answer.
We’re building a high-performance growth organization, and we’re looking for someone who wants to help build the creative engine—not simply operate inside one that already exists.

The Health Institute

The Health Institute was founded to teach the ancient principles of health to the modern world. Our mission is to empower every individual to transform their mind and body through time-tested practices and protocols that have helped people heal for thousands of years. The Health Institute offers a number of programs and certifications for healthcare practitioners, health coaches and wellness advocates. Each program has been created and designed by doctors and leaders in nutrition, herbalism and functional medicine.

Nashville, Tennessee, USA

71 employees (11 in marketing)

www.thehealthinstitute.com

Marketing Team

Marketing Team Size

10 (14% of company)

Median Career Experience

4.5 years

Median Tenure

4.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Courtney Bursich

Head of Brand

At the company for 5 years

Traffic Signals

Monthly Visitors

163.1K

Monthly Google Ads Budget

$3.2K

Traffic Source Mix

16%

Direct

57.4%

Referral

7.5%

Social

18.4%

Paid

0.5%

Headcount Trend

Current headcount: ~74

Recent News

Don’t eat eggs from your back garden, health institute warns

Apr 15, 2025 • DutchNews.nl

Six-Kingdom Oral Nutritional Supplement Composition

Feb 15, 2021 • Google Patent

Marketing jobs

Performance Creative Manager

Director of Content

Director of Retention Marketing

Sr. Manager CRO & Digital Experience

Director of Paid Media

Social Media Manager

All marketing roles in the US

All marketing roles in the US

Performance Creative Manager

Director of Content

Director of Retention Marketing

Sr. Manager CRO & Digital Experience

Director of Paid Media

Social Media Manager

Performance Creative Manager

Job Description

Responsibilities

Requirements

Preferred

The Health Institute

Marketing Team

People

Marketing Leadership

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Performance Creative Manager

Director of Content

Director of Retention Marketing

Sr. Manager CRO & Digital Experience

Director of Paid Media

Social Media Manager

Performance Creative Manager

Job Description

Responsibilities

Requirements

Preferred

The Health Institute

Marketing Team

People

Marketing Leadership

Traffic Signals

Headcount Trend

Recent News

Links