4 days ago
VP, Monetization (Advertising & Partnerships)
Lionsgate
Santa Monica, CA (On-site)Full time$200K/yr – $250K/yr
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VP, Monetization (Advertising & Partnerships)
Santa Monica, CA (On-site)
$200K/yr – $250K/yrDirector/ExecutiveFull time
Posted 4 days ago
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Job Summary
Own Lionsgate's monetization strategy across programmatic, sponsorships, and select direct channels, shaping a multi-year road map, pricing, and partner governance while leading cross-functional monetization initiatives and building scalable partnerships.
- Lead cross-functional monetization initiatives and revenue growth
- Build and scale partnerships and go-to-market materials
Job Description
Responsibilities
- Own revenue strategy and maximize monetization across programmatic as well as sponsorship and select direct sales channels.
- Own a multi-year monetization strategy and 12–18-month roadmap, including partner stack, operating model, and phased business build-out.
- Define pricing, packaging, forecast assumptions, KPIs, and executive reporting frameworks; identify risks and opportunities.
- Own the day-to-day relationship with Lionsgate's supply, technology, demand, measurement, and data partners.
- Build partner business plans, segmentation, benchmarks, and QBR cadence to ensure each relationship is managed against clear commercial goals.
- Lead recurring commercial and technical touch points with partners and troubleshoot integration, policy, and sales issues.
- Analyze performance by platform, partner, deal type, and inventory segment to improve revenue, yield, and demand quality, and communicate implications to key internal stakeholders.
- Identify and prioritize incremental sources of demand and new monetization opportunities, then facilitate their integration into Lionsgate's overall demand portfolio.
- Track market, buyer, and partner dynamics and serve as the internal expert on ad monetization trends, translating external intelligence into pricing, GTM, and roadmap recommendations.
- Personally lead select strategic sponsorship, partnership, and early-stage direct revenue opportunities, including channels such as 50 Cent Action.
Requirements
- 10+ years in CTV/digital advertising, streaming, ad tech, or monetization strategy, preferably with meaningful FAST experience; 6+ years leading cross-functional initiatives and/or teams.
- Proven track record defining monetization strategy and growing revenue across programmatic, partnership, and direct commercial channels.
- Deep familiarity with SSPs/Exchanges (e.g., Magnite, PubMatic, Index), DSPs (e.g., The Trade Desk, DV360), ad servers/SSAI (e.g., FreeWheel, SpringServe), measurement/verification partners, and the broader CTV programmatic ecosystem.
- Hands-on with data/identity (clean rooms, CDPs, CRM, data onboarding) and measurement (iSpot/VideoAmp/Nielsen), with the ability to translate those capabilities into GTM and commercial priorities.
- Strong technical fluency across VAST/VMAP, OMID/OMSDK, beacons/pixels, client- vs. server-side ad insertion, SDKs/APIs, and the product sensibility to shape roadmap priorities with partner technical teams.
- This position requires five (5) days per week in office.
Preferred
- Entrepreneur / Intrapreneur: excited to build a business from its early days within a dynamic corporate environment.
- Commercial builder: fluent in pricing, packaging, yield math, partner economics, and contract negotiation.
- Operator: hands-on from Day 1 and comfortable moving between strategy, partner management, reporting detail, and execution.
- Influencer: skilled at aligning internal stakeholders and external partners around a common plan and clear priorities.
- Communicator: tells a crisp story with data and is executive-ready with customers, partners, and internal leadership
Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
Lionsgate
3.1 Glassdoor
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.
Founded in 1986
Santa Monica, California, USA
2.1K employees (737 in marketing)
41% recommend to a friend
31% CEO approval
Traffic Signals
Monthly Visitors
488.2K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
46.2%
Direct
38.9%
Referral
8.4%
Social
5.8%
Paid
0.5%
Headcount Trend
Current headcount: ~2.1K
Marketing Team
Marketing Team Size
515 (24% of company)
Median Career Experience
8 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$30.8M
Last Raise
$30.8M
Post IPO Equity, 1 years ago
Funding History
- Dec 2024Post IPO Equity
- Sep 2023Post IPO Equity • $30.8M