One leader will plan and execute Visit Nebraska's statewide marketing and communications efforts, independently manage integrated campaigns across print, digital, social, email and web, and supervise staff while building strong partnerships with tourism partners and stakeholders.

Owns campaigns from concept to completion across multiple channels.
Manages agency relationships, budgets, and performance analysis.

Job Description

Responsibilities

Plan, deve l op and exec u te Visit Nebraska's statewide marketing a n d communications efforts.
I ndependent l y manage integrated marketing campaigns from concep t th roug h completion across print, d ig ita l , socia l media, email and web.
Create compelling in-house market i ng materia l s including graphic design, presentations , pub l ications, d igi t al advertising and promotiona l collateral using Adobe Creative Suite, Canva and re l ated software.
Capture profess io na l photography ( D SLR) and vert ica l video to support marke t ing campaigns, publications and digital content.
Writ e and ed i t marketing copy f or websites, pub l ications, email marke t i n g , advertising, speeches and med ia materials.
Manage advertising, public relations, digital marketing, and creative agency relationships.
Monitor campaign performance and use data to improve marketing effectiveness.
Maintain Visit Nebraska's brand standards across a ll marke t ing channels.
Supervise marketing staff.
Assist with marketing budgets, contracts, procurement and invoice rev i ew.

Requirements

Minimum Qualifications: Bachelor’s degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least three years’ experience in developing, planning, and managing public relations/publicity campaigns, mass media communication activities, public information programs, and/or marketing/promotional campaigns. Required experience may substitute for the education on a year for year basis.

Preferred

Five or mor e years of progressively responsible marketin g an d c ommun i c ations experien c e .
Demonstrat e d experienc e independently developin g an d managin g integrate d marketin g c am p aigns .
Strong portfolio showcasing graphic design, creative campaigns, and marketing projects.
Experience with Adobe Creative Suite, Canva and related creative software.
Experience with D SLR photography and short-form video production.
Experience managing advertising. marketing or public relations agencies.
Excellent writing, editing and presentation skills.
Strong project management and organizational skills.
Ability to work independently, manage multiple priorities and consistently deliver high-quality work.
Creative th inker w i th a passion for tourism marketing and a willingness to explore n e w ideas and approaches .

Benefits

We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation.

State of Nebraska

The word Nebraska is from the Oto Indian word “Nebrathka” meaning “flat water.” The pioneers who settled Nebraska in the late 1800s deserve much of the credit for transforming the state from a land considered unfit for cultivation to an agricultural oasis. Today Nebraska ranks among the leading states in many agricultural production categories.

Lincoln, Nebraska, USA

5.3K employees (110 in marketing)

www.nebraska.gov

Traffic Signals

Monthly Visitors

2.2M

Traffic Source Mix

44%

Direct

47.3%

Referral

7.2%

Social

0.6%

Paid

0.8%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size

63 (1% of company)

Median Career Experience

19 years

Median Tenure

8.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Don Arp, Jr., PhD

Executive Director - Nebraska Brand Committee

At the company for 20 years 9 months

Carole Bates

Special Programs and Marketing Manager

At the company for 3 years 11 months

Stacey Dvorak

Teammate Engagement, Special Programs and Marketing Manager

At the company for 25 years 7 months

Recent News

Nebraska state treasurer resigns, Fremont mayor appointed to replace him, Pillen says

Nov 11, 2025 • KETV

Gov. Pillen Highlights Spending Cuts, Forecasting Board Update

Oct 31, 2025 • Nebraska Governor's Office (.gov)

State auditor acts on tip, finds ‘troubling’ tow use at Nebraska Department of Transportation

Oct 27, 2025 • Nebraska Examiner

Responsibilities

Plan, deve l op and exec u te Visit Nebraska's statewide marketing a n d communications efforts.
I ndependent l y manage integrated marketing campaigns from concep t th roug h completion across print, d ig ita l , socia l media, email and web.
Create compelling in-house market i ng materia l s including graphic design, presentations , pub l ications, d igi t al advertising and promotiona l collateral using Adobe Creative Suite, Canva and re l ated software.
Capture profess io na l photography ( D SLR) and vert ica l video to support marke t ing campaigns, publications and digital content.
Writ e and ed i t marketing copy f or websites, pub l ications, email marke t i n g , advertising, speeches and med ia materials.
Manage advertising, public relations, digital marketing, and creative agency relationships.
Monitor campaign performance and use data to improve marketing effectiveness.
Maintain Visit Nebraska's brand standards across a ll marke t ing channels.
Supervise marketing staff.
Assist with marketing budgets, contracts, procurement and invoice rev i ew.

Requirements

Minimum Qualifications: Bachelor’s degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least three years’ experience in developing, planning, and managing public relations/publicity campaigns, mass media communication activities, public information programs, and/or marketing/promotional campaigns. Required experience may substitute for the education on a year for year basis.

Preferred

Five or mor e years of progressively responsible marketin g an d c ommun i c ations experien c e .
Demonstrat e d experienc e independently developin g an d managin g integrate d marketin g c am p aigns .
Strong portfolio showcasing graphic design, creative campaigns, and marketing projects.
Experience with Adobe Creative Suite, Canva and related creative software.
Experience with D SLR photography and short-form video production.
Experience managing advertising. marketing or public relations agencies.
Excellent writing, editing and presentation skills.
Strong project management and organizational skills.
Ability to work independently, manage multiple priorities and consistently deliver high-quality work.
Creative th inker w i th a passion for tourism marketing and a willingness to explore n e w ideas and approaches .

Benefits

We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation.