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7 marketing jobs

Independence Blue Cross logo
1 day ago

College Co-op: Medicare Marketing Analyst

Independence Blue Cross

Philadelphia, PA (Unknown)
Independence Blue Cross logo
1 day ago

College Co-op: Medicare Marketing

Independence Blue Cross

Philadelphia, PA (Unknown)
Independence Blue Cross logo
4 months ago

Marketing Solutions Consultant

Independence Blue Cross

Philadelphia, PA (Hybrid)Full time
Independence Blue Cross logo
5 months ago

College Co-op: Medicare Marketing

Independence Blue Cross

Philadelphia, PA (On-site)Full time
Independence Blue Cross logo
5 months ago

College Co-op: Social Media Analyst

Independence Blue Cross

Philadelphia, PA (On-site)Full time
Independence Blue Cross logo
5 months ago

College Co-op: Corporate Communications Analyst

Independence Blue Cross

Philadelphia, PA (On-site)Internship
Independence Blue Cross logo
6 months ago

Director Direct Marketing

Independence Blue Cross

Philadelphia, PA (On-site)Full time

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7 jobs
Independence Blue Cross logo

College Co-op: Medicare Marketing Analyst

Independence Blue Cross

Philadelphia, PA (Unknown)

In-houseIntern/new grad
1 day ago
Independence Blue Cross logo

College Co-op: Medicare Marketing

Independence Blue Cross

Philadelphia, PA (Unknown)

In-houseIntern/new grad
1 day ago
Independence Blue Cross logo

Marketing Solutions Consultant

Independence Blue Cross

Philadelphia, PA (Hybrid)

In-houseFull-timeMid level5+ years exp.
4 months ago
Independence Blue Cross logo

College Co-op: Medicare Marketing

Independence Blue Cross

Philadelphia, PA (On-site)

In-houseFull-timeIntern/new grad
5 months ago
Independence Blue Cross logo

College Co-op: Social Media Analyst

Independence Blue Cross

Philadelphia, PA (On-site)

In-houseFull-timeIntern/new grad
5 months ago
Independence Blue Cross logo

College Co-op: Corporate Communications Analyst

Independence Blue Cross

Philadelphia, PA (On-site)

In-houseInternshipIntern/new grad
5 months ago
Independence Blue Cross logo

Director Direct Marketing

Independence Blue Cross

Philadelphia, PA (On-site)

In-houseFull-timeDirector/executive8+ years exp.
6 months ago
Independence Blue Cross logo
Independence Blue Cross

College Co-op: Medicare Marketing Analyst

Philadelphia, PA (Unknown)

Salary Not AvailableIntern/New Grad

Posted 1 day ago

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Job Summary

Own and coordinate marketing content strategy and campaign execution across channels, ensure compliance, and track performance with a focus on timely delivery and cross-team collaboration.

  • Develop and update marketing materials for multiple channels
  • Support campaign setup, testing, and performance tracking
  • Ensure CMS Medicare Marketing Guidelines and internal compliance

Job Description

Responsibilities

  • Developing marketing content, including direct mail, email, and text message campaigns
  • Creating and updating marketing materials to support all sales channels
  • Assisting with routing marketing materials through review and approval processes
  • Testing digital tools and platforms
  • Supporting campaign setup and execution
  • Tracking campaign performance, including responses, leads, and applications
  • Assisting with budgeting activities, including invoice tracking
  • Ensuring marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements

Requirements

  • Strong written and verbal communication skills, with the ability to effectively interact with clients, vendors, and internal stakeholders
  • Self-motivated and proactive, with the ability to work independently with minimal supervision
  • Ability to work effectively in a collaborative, team-oriented environment
  • Strong organizational skills and attention to detail
  • Marketing
  • Business
  • Communications
  • Current Junior or Senior
  • Recent graduate (must be within one year of the program start date)
  • 3.0 +
Independence Blue Cross logo

Independence Blue Cross

3.4 Glassdoor

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook and Twitter at @IBX and @IndependenceBlueCross on Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1938
Philadelphia, Pennsylvania, USA
5K employees (219 in marketing)
www.ibx.com
57% recommend to a friend
45% CEO approval

Marketing Team

Marketing Team Size
155 (3% of company)
Median Tenure
11.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
697.8K
Monthly Google Ads Budget
$607.7K
Traffic Source Mix
Search
29.2%
Direct
64.8%
Referral
5.3%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~5K

Recent News

Beyond the patch: How IBX is leveraging its expanded Phillies sponsorship
Oct 3, 2025 • The Business Journals
Independence Blue Cross to discontinue 3 Medicare Advantage PPO plans amid rising costs
Oct 1, 2025 • The Business Journals
Philly’s workforce has rebounded post-pandemic, but companies are still avoiding the office
Sep 16, 2025 • Technically Media
IBX Recommends Getting the Flu Shot This Year to Stay Healthy, Stop Spread of the Virus
Sep 6, 2025 • VISTA.Today
Phillies and IBX Give Back
Aug 19, 2025 • MLB.com
Independence Blue Cross offers employee buyouts as part of restructuring effort
Aug 15, 2025 • MSN
Philly office workers have settled into hybrid ways, but the office evolution isn’t over yet.
Aug 13, 2025 • The Philadelphia Inquirer
Independence Health Group Announces Kelly Munson as President and CEO
Aug 4, 2025 • PR Newswire
Independence Health Group, Philadelphia’s largest insurer, picks its new CEO
Aug 4, 2025 • The Philadelphia Inquirer
Skate with Santa and the Grinch at Independence Blue Cross RiverRink Summerfest
Jul 22, 2025 • NBC10 Philadelphia
Independence Blue Cross Post-Acute Care Program improves recovery outcomes, lowers costs, and earns national BCBSA award
Jul 22, 2025 • Yahoo Finance
Independence Blue Cross Post-Acute Care Program improves recovery outcomes, lowers costs, and earns national BCBSA award
Jul 22, 2025 • PR Newswire
Philadelphia Phillies and Independence Blue Cross Team Up to Launch New Community Support Program
Jul 21, 2025 • MLB.com
Independence Blue Cross accepting applications for 2026 Clinical Care Innovation Grants
Jul 16, 2025 • PhillyVoice
IBX and Penn Medicine report faster patient scans with prior authorization reform
Jul 15, 2025 • WHYY
Independence Blue Cross offers employee buyouts as part of restructuring effort
Jul 11, 2025 • Inquirer.com
Markus Anderson selected as IBX Player of June
Jul 3, 2025 • Philadelphia Union
IBX Launches Cutting-Edge AI Tool to Augment Customer Service Interactions
Jun 27, 2025 • VISTA.Today
IBX Announces Actions to Simplify Prior Authorization Process
Jun 26, 2025 • VISTA.Today
Penn, IBX program accelerates access to outpatient scans
Jun 23, 2025 • Penn Medicine
1682 Summer Series sets the stage for one of Philly’s premier AI conferences
Jun 23, 2025 • Technically Media
IBX and CHOP sign new agreement that reflects their joint commitment to children's health in the region
Jun 17, 2025 • PhillyVoice
Independence Blue Cross, CHOP sign new 5-year provider agreement
Jun 17, 2025 • Seattle TechFlash
Independence Blue Cross and Children's Hospital of Philadelphia sign new agreement that reflects their joint commitment to children's health in the region
Jun 17, 2025 • PR Newswire
IBX Joins Growing AI Wave with GenAI Tool to Boost Customer Service and Member Trust
Jun 16, 2025 • Managed Healthcare Executive
IBX’s AmeriHealth Caritas lost money for the first time in five years as Medicaid enrollment declined
Jun 11, 2025 • The Philadelphia Inquirer
IBX Shines Light on Surge of Teen Depression
May 30, 2025 • VISTA.Today
Independence Blue Cross Foundation grants to help La Salle nursing students
May 29, 2025 • La Salle University
Grow Philly: 18 South Philly small businesses to know
May 29, 2025 • Technical.ly
Technology teacher recognized by Phillies, IBX for extraordinary work at West Philly school
May 28, 2025 • PhillyVoice
Independence Blue Cross's expanded behavioral health services deliver faster care, improved health outcomes, and reduced costs
May 27, 2025 • PR Newswire
Media Advisory: “Make Summer Yours” at Spruce Street Harbor Park & Independence Blue Cross RiverRink Summerfest
May 22, 2025 • Delaware River Waterfront Corporation
BCGP Celebrates Bike to Work & Wherever Day with Independence Blue Cross
May 15, 2025 • Bicycle Coalition of Greater Philadelphia
Independence Blue Cross introduces 'Better Together' campaign to tackle loneliness epidemic
May 14, 2025 • PhillyVoice
IBX Launches Celebrate Caring Campaign to Recognize Outstanding Nurses, 'the Backbone of Healthcare'
May 9, 2025 • VISTA.Today
Runners with local ties take top spots at 2025 IBX Broad Street Run
May 4, 2025 • 6abc Philadelphia
A dry (finally) 46th annual Broad Street Run brought out thousands of determined runners and many clever spectators to cheer them on
May 4, 2025 • The Philadelphia Inquirer
Runners warm up for IBX Broad Street Run at expo
May 3, 2025 • 6abc Philadelphia
Runners prepare for the Independence Blue Cross Broad Street Run
May 3, 2025 • CBS News
Race weekends kicks for the Independence Blue Cross Broad Street Run | What you should know
May 2, 2025 • 6abc Philadelphia
CCP board chair urged business for daughter’s company, ousted president claims in court filings
May 2, 2025 • The Philadelphia Inquirer
Delaware River Waterfront Corporation Invites Visitors to “Make Summer Yours” with the Return of Spruce Street Harbor Park, Independence Blue Cross Summerfest & the RiverLink Ferry
Apr 25, 2025 • Delaware River Waterfront Corporation
IBX Teams Up with Isaac Health on New Way to Support Brain Health
Apr 23, 2025 • VISTA.Today -
Doctor offers training tips ahead of Independence Blue Cross Broad Street Run
Apr 22, 2025 • 6abc Philadelphia
IBX Medicare Advantage Members Gain Access to Virtual Brain Health and Dementia Support
Apr 21, 2025 • HIT Consultant
Philadelphia Runner readying racers for Independence Blue Cross Broad Street Run
Apr 21, 2025 • 6abc Philadelphia
Philadelphia Ballet, IBX Kick Off Holiday Season with Event Celebrating 56th Year of The Nutcracker
Apr 20, 2025 • MSN
To support people with dementia, IBX teams up with brain health clinic
Apr 17, 2025 • PhillyVoice
Indian-origin doctor in US convicted in $2.3 million healthcare fraud case
Apr 17, 2025 • Indian Express
Independence Blue Cross RiverRink Summerfest
Apr 16, 2025 • Delaware River Waterfront Corporation
Independence Blue Cross RiverRink Winterfest
Apr 16, 2025 • Delaware River Waterfront Corporation
IBX Broad Street Run 2025: Blue Streaks captain strives to get everyone in the office motivated
Apr 16, 2025 • 6abc Philadelphia
'Watching the clues': Uncertainty clouds Medicare broker conference
Apr 15, 2025 • Fierce Healthcare
IBX Broad Street Run 2025: Avid racer in Havertown shares passion while inviting others to 'run strong'
Apr 11, 2025 • 6abc Philadelphia
Roxborough woman goes to great lengths to get bib for IBX Broad Street Run in Philadelphia
Apr 8, 2025 • 6abc Philadelphia
Independence Health Group posts $239M loss for 2024, cites increased care and drug costs
Apr 2, 2025 • The Business Journals
Seeking human empathy, health insurers turn to AI
Mar 27, 2025 • Modern Healthcare
IBX Teams Up with Phillies to Honor Extraordinary Teachers in the Region
Mar 22, 2025 • VISTA.Today
Highmark's Philadelphia growth is 'exceeding expectations' 2 years after market launch
Mar 21, 2025 • Philadelphia Business Journal
IBX Expands Its Work with Carallel to Give More Family Caregivers Support and Assistance
Feb 28, 2025 • VISTA.Today
After success with weight loss GLP-1 drugs, IBX patients face high costs after insurer drops coverage for obesity
Feb 14, 2025 • WHYY
Will anyone in Philly get work done during the Super Bowl parade? Here’s what companies and employees are planning.
Feb 13, 2025 • https://www.inquirer.com
Independence Blue Cross excludes accelerated approval drugs from coverage for 18 months
Feb 5, 2025 • Fierce Healthcare
Get Ready to Run: 2025 Independence Blue Cross Broad Street Run registration details announced
Jan 31, 2025 • City of Philadelphia (.gov)
Independence Blue Cross CEO Gregory Deavens to retire at the end of the year
Jan 29, 2025 • PhillyVoice
Gregory Deavens to retire as CEO of Independence Health Group
Jan 29, 2025 • The Business Journals
Independence Blue Cross CEO plans to retire by end of the year
Jan 29, 2025 • WHYY
IBX Foundation’s Support of Local Health Centers Strengthens Region’s Healthcare Safety Net
Jan 16, 2025 • VISTA.Today
Pennsylvania woman speaks out after Independence Blue Cross drops weight loss drug coverage
Jan 15, 2025 • CBS News
Independence Blue Cross Broad Street Run to kick off a little earlier this year
Jan 13, 2025 • NBC10 Philadelphia
Independence Blue Cross to exclude coverage for some drugs that get accelerated FDA approval
Jan 9, 2025 • Philadelphia Business Journal
IBX Excludes Coverage of Drugs with Accelerated Approvals for 18 Months
Jan 7, 2025 • Managed Healthcare Executive
IBX will no longer cover drugs like Ozempic when they are prescribed solely for weight loss
Dec 24, 2024 • Inquirer.com
2024 in Review: Philadelphia pro teams closed big deals this year
Dec 24, 2024 • Philadelphia Business Journal
Independence Blue Cross to stop covering Wegovy, Ozempic as weight loss drugs in 2025
Dec 23, 2024 • Philadelphia Business Journal
Independence Blue Cross RiverRink Winterfest Is Back for 2024/2025
Dec 19, 2024 • Visit Philadelphia
In Philly, the hybrid-work wars aren’t over yet. Battles wage beyond City Hall.
Dec 15, 2024 • https://www.inquirer.com
IBX cautioned employees against wearing branded gear in public following UnitedHealthcare shooting
Dec 9, 2024 • https://www.inquirer.com
Penn Medicine and Independence Blue Cross announce new contract renewal | Health | phillytrib.com
Dec 3, 2024 • phillytrib.com
Penn Medicine, Independence Blue Cross reach agreement on new reimbursement rates
Dec 3, 2024 • PhillyVoice
IBX and Penn Medicine have early agreement on reimbursement rates starting next July
Dec 3, 2024 • https://www.inquirer.com
Independence Blue Cross launches Epic Payer Platform to transform care coordination and boost member health outcomes
Nov 22, 2024 • PR Newswire
Independence Blue Cross launches Epic Payer Platform to transform care coordination and boost member health outcomes
Nov 22, 2024 • Morningstar, Inc.
Judge Approves $667K Settlement Against Independence Blue Cross for Unpaid, Pre-Shift Computer Work
Nov 14, 2024 • Law.com
IBX Offers Variety of Plans as Open Enrollment for Individual and Family Health Plans Begins
Nov 7, 2024 • VISTA.Today
Fewer Philadelphians are working remotely now. These workers don’t want to give it up.
Nov 1, 2024 • https://www.inquirer.com
IBX laid off 3% of staff amid ‘cost pressures’ and increasing competition
Oct 30, 2024 • Inquirer.com
IBX's 2025 Medicare Advantage Plans Give Members Benefits They Can Count On, at Price They Can Afford
Oct 15, 2024 • VISTA.Today
Independence Blue Cross had smaller operating profit in 2023 as drug and other costs rose
Apr 2, 2024 • Philly.com
Independence Blue Cross appoints Peishan Ang to Vice President of Corporate Strategy
Feb 21, 2024 • PR Newswire
Independence Blue Cross names Joe Geist as Senior Vice President and Market President - National
Jan 18, 2024 • PR Newswire
How Independence Blue Cross boosted screenings for liver cancer by 110%
Jan 17, 2024 • Philadelphia Business Journal
Independence Blue Cross names Kelly Munson CEO of its Medicaid subsidiary, AmeriHealth Caritas
Jan 8, 2024 • Philly.com
Independence Blue Cross inks partnership to expand telehealth services for members
Jan 4, 2024 • Philadelphia Business Journal
Independence Blue Cross promotes Theresa Lauer Vice President of Sales and Marketing - Medicare
Nov 9, 2023 • PR Newswire
Independence Blue Cross unveils three new health plans for small businesses
Nov 3, 2023 • FierceHealthcare
Independence Blue Cross touts enhanced Medicare Advantage offerings for 2024
Oct 3, 2023 • FierceHealthcare
Revenue is up at Independence Blue Cross, and the growth is largely coming from one area: Medicaid
Jul 10, 2023 • Philly.com

Links

www.ibx.comLinkedInX (Twitter)Crunchbase

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