Own and drive partner marketing strategies and GTM motions with AWS, WWT, and strategic partners, building enablement content and scalable programs while leading cross-functional alignment across Partner, Product, Marketing, and Sales.

Lead cross-functional alignment across Partner, Product, Marketing, and Sales
Develop partner-ready positioning and enablement materials
Collaborate on co-marketing programs and partner portal improvements

Job Description

Responsibilities

Work with partner marketing to develop and execute channel marketing strategies that create measurable pipeline, revenue, and product adoption through AWS, WWT, and strategic partners.
Create partner-ready positioning, messaging, value propositions, and content for partners and their customers.
Build scalable enablement programs and materials that help partner sales teams position and sell Coder with confidence.
Partner with partner marketing to design and run co-marketing programs with key partners, including campaigns, webinars, and events.
Develop and maintain global partner marketing frameworks that align with Coder’s global go-to-market strategy.
Lead cross-functional alignment across Partner, Product, Marketing, and Sales to shape partner GTM motions, integration priorities, and co-selling strategy.
Work closely with Product Marketing to build competitive intelligence for partner ecosystems and identify opportunities to differentiate Coder.
Collaborate with partner marketing, marketing operations, and relevant teams to improve the Partner Portal and strengthen the partner experience.
Serve as the product marketing owner for strategic partnerships, representing partner needs and market insights in product and GTM decisions.

Requirements

8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software.
Hands-on experience working with service and technical teams at AWS, WWT, and global SIs
A proven track record of building technical partner GTM content, programs, and enablement that support measurable business outcomes.
Hands-on experience working with AWS, WWT, global system integrators, resellers, and/or strategic technology partners.
Experience with co-sell motions, partner programs, and joint GTM execution.
Strong business acumen and the ability to translate technical concepts for different audiences.
Excellent project management skills, with experience coordinating cross-functional initiatives.
Strong communication and presentation skills, with the ability to influence without direct authority.
A strategic mindset paired with practical execution skills.
The ability to create structure in ambiguous environments and build repeatable processes.

Preferred

Experience marketing developer tools, platform engineering, cloud infrastructure or DevSecOps.
Familiarity with AWS Marketplace, cloud partner programs, or partner-led procurement motions.
Experience building partner portal content, partner certification paths, or scalable field enablement programs.
A working understanding of enterprise developer workflows, platform engineering, or cloud development environments.

Coder

4.6 Glassdoor

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Founded in 2017

Austin, Texas, USA

571 employees (16 in marketing)

coder.com

91% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

189.8K

Monthly Google Ads Budget

$5.1K

Traffic Source Mix

32%

Direct

27.1%

Referral

7.4%

Social

1.7%

Paid

0.4%

Headcount Trend

Current headcount: ~576

Marketing Team

Marketing Team Size

16 (3% of company)

Median Career Experience

11 years

Median Tenure

1.3 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$82.8M

Last Raise

$35M

Series B, 2 years ago

Funding History

Jun 2024
Series B • $35M
Apr 2020
Series B • $31.8M
May 2019
Series A • $11.5M

Marketing jobs

Partner Marketing Manager

Head of Product Marketing

Senior Product Marketing Manager

Field Marketing Manager (NYC)

Social Media Content Creator

Field Marketing Manager

All marketing roles in the US

All marketing roles in the US

Partner Marketing Manager

Head of Product Marketing

Senior Product Marketing Manager

Field Marketing Manager (NYC)

Social Media Content Creator

Field Marketing Manager

Partner Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Coder

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Partner Marketing Manager

Head of Product Marketing

Senior Product Marketing Manager

Field Marketing Manager (NYC)

Social Media Content Creator

Field Marketing Manager

Partner Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Coder

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News