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Marketing jobs

5 marketing jobs

3 weeks ago

Director of Integrated Brand Marketing

Fellow

San Francisco, CA (On-site)Full time$180K/yr – $190K/yr

3 weeks ago

Creative Director

Fellow

San Francisco, CA (On-site)Full time$185K/yr – $200K/yr

4 weeks ago

Vice President, DTC & eCommerce

Fellow

San Francisco, CA (Hybrid)Full time$260K/yr – $275K/yr

4 months ago

Senior Manager / Director of Integrated Brand Marketing

Fellow

San Francisco, CA (On-site)Full time$160K/yr – $190K/yr

5 months ago

Chief Marketing Officer

Fellow

San Francisco, CA (On-site)Full time$255K/yr – $300K/yr

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Fellow

Director of Integrated Brand Marketing

San Francisco, CA (On-site)

$180K/yr – $190K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

Job Summary

Own and drive the Fellow integrated marketing and influencer program, leading end-to-end campaign planning, cross-functional briefs, and PR strategy across brand, product launches, and design-led lifestyle initiatives.

Integrated strategy and influencer program ownership
Cross-channel campaign execution and measurement
PR strategy and media relations management

Job Description

Responsibilities

Integrated Strategy & Planning
- Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
- Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
- Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
- Define campaign objectives, KPIs, and success metrics across the full funnel.
Influencer Marketing (Direct Ownership)
- Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
- Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
- Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
- Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.

Requirements

- 10+ years of experience in integrated marketing, brand marketing, or growth marketing.
- Proven experience leading Influencer Marketing and PR for premium consumer brands.
- Strong track record of launching products and scaling integrated, earned-led campaigns.
- Experience managing budgets, teams, and agency partners.
- Strategic, creative thinker with strong operational discipline.
- Deep understanding of influencer ecosystems, media relations, and cultural marketing.
- Strong creative instincts with a sharp eye for design and storytelling.
- Data-driven and comfortable using insights to guide decisions.
- Exceptional communicator, relationship builder, and people leader.
- Thrives in fast-moving, highly collaborative environments.

Preferred

- Experience in DTC or omnichannel retail.
- Background in design-led, lifestyle, or premium home brands.
- Passion for coffee, design, and elevating everyday rituals ☕️

Benefits

- Medical/dental/vision insurance
- Better Yourself Wellness credit & Better Your Community donation matching
- Monthly Fitness Stipend
- Summer Fridays
- Paid Parental Leave
- Generous discount on Fellow products
- Best coffee anywhere

Fellow

4.0 Glassdoor

Fellow is on a mission to help people brew ridiculously good coffee at home. Inspired by the need for high quality equipment to properly brew high quality coffee, Fellow brings the confidence of the specialty coffee world into the lives of everyday coffee lovers, from the curious to the prosumer. Fellow’s products and services include: kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee from roasters around the world. Fellow’s Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards. Founded in 2013, by CEO Jake Miller, Fellow is headquartered in San Francisco, Calif. For more information about Fellow and to learn about career opportunities, visit jobs.lever.co/fellowproducts.

Founded in 2013

San Francisco, California, USA

169 employees (24 in marketing)

fellowproducts.com

55% recommend to a friend