21 hrs ago
Paid Media Specialist
UTTR
USA (Remote)Full time
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Paid Media Specialist
USA (Remote)
$84K/yr - $108K/yr (Est.)Mid Level3+ years expFull time
Posted 21 hrs ago
Job Summary
Own and optimise multi-channel paid media campaigns for B2B clients, leading strategy, execution, testing, reporting, and cross-functional collaboration across design, RevOps, and clients.
- Manage multiple client campaigns across LinkedIn, Google, Microsoft, and Meta.
- Drive data-driven optimization, testing, and performance reporting to influence pipeline outcomes.
Job Description
Responsibilities
- Own and manage paid media campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, Meta, and other relevant platforms.
- Plan and execute campaign launches, including targeting, budgets, bidding, tracking, and creative coordination.
- Manage multiple client accounts and ensure campaigns are delivered on time and aligned with business goals.
- Monitor campaign performance, budget pacing, and delivery, proactively identifying and resolving issues.
- Develop and implement paid media strategies based on client objectives and target audiences.
- Analyse campaign performance and turn data into actionable recommendations.
- Optimise campaigns across audiences, creatives, bidding strategies, budgets, keywords, and landing pages.
- Plan and manage A/B tests across audiences, messaging, creative, and landing pages.
- Track key metrics such as CPL, CPA, CTR, CPC, conversion rates, and pipeline contribution.
- Identify trends and opportunities to improve campaign efficiency and performance.
Requirements
- 3–5 years of hands-on paid media experience, ideally in an agency or B2B marketing environment.
- Strong experience with one or more platforms such as Google Ads, LinkedIn Ads, Meta, or Microsoft Ads.
- Experience managing campaign budgets and making data-driven optimisation decisions.
- Strong understanding of paid media fundamentals, targeting, bidding, conversion tracking, and attribution.
- Experience with GA4, HubSpot, CRM platforms, or similar marketing technology.
- Strong analytical, problem-solving, and organisational skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and priorities independently.
- Comfortable working cross-functionally and directly with clients.
- Proactive mindset and strong attention to detail.
Preferred
- Google Ads, Meta, or LinkedIn certifications.
- Experience working with B2B SaaS or technology companies.
- Experience with Looker Studio or other reporting tools.
- Familiarity with attribution tools or B2B marketing technology.
- Experience connecting paid media performance to pipeline and revenue.
- Experience presenting campaign performance directly to clients.
Benefits
- Global flexibility: Work from anywhere as part of a fully remote team.
- Flexible vacation: Take time off when you need it.
- Cultural diversity: Work with a diverse, globally distributed team.
- Recharge days: Dedicated time to recharge and maintain work-life balance.
- Diverse tech clients: Work with a variety of startups and technology companies.
- Grow your expertise: Own real B2B campaigns and deepen your skills across paid media, analytics, and performance marketing.
UTTR
Move your digital revenue up & to the right.Helping B2B tech firms drive revenue with digital marketing 👋
Salaries
SalaryGuide estimate
$84K/yr – $108K/yr
Modelled from 13 comparable roles.
Marketing Team
Marketing Team Size
15 (30% of company)
Median Career Experience
7 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
5.6K
Traffic Source Mix
Search
20.9%
Direct
56%
Referral
9.3%
Social
12.8%
Paid
1.1%
Headcount Trend
Current headcount: ~53