2 months ago
Manager, Marketing
W.C. Bradley Co.
Columbus, GA (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Manager, Marketing
Columbus, GA (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the portfolio marketing function by integrating marketing, PR, and research to drive growth, brand health, and cross-company collaboration while building a capable team and strategic partnerships.
- Growth Infrastructure: Lead marketing, PR, and market research for the portfolio; oversee team and external vendors.
- Campaign & Brand Execution: Develop portfolio-wide strategies and manage digital, PR, events, and branding.
- Performance & Collaboration: Set KPIs, optimize paid media, monitor reputation, and foster cross-functional partnerships to strengthen long-term portfolio performance.
Job Description
Responsibilities
- Growth Infrastructure: Lead marketing, public relations and market research for the portfolio; oversee team and external vendors.
- Campaign & Brand Execution: Develop and execute portfolio-wide marketing strategies; manage campaigns across digital, PR, events; oversee branding.
- Performance & Collaboration: Monitor and optimize paid media campaigns; establish KPIs and monthly performance reporting; manage reputation across review platforms.
- Budget & Vendor Management: Oversee budget planning, forecasting, spend allocation, invoicing, and vendor relationships.
- Cross-Functional Leadership: Foster cross-functional collaboration with Property Management, Investments, and sister companies; mentor and develop the marketing team.
- Partnerships & Growth: Identify strategic partnerships and growth opportunities to strengthen long-term portfolio performance.
Requirements
- Bachelor’s degree in marketing, Business Administration, Communications, or related field
- 3–6+ years of experience in marketing, with experience in digital strategy and campaign management preferred
- Strong experience with paid media platforms including Google Ads and Meta
- Ability to analyze performance data and drive optimization strategies
- Experience managing budgets and marketing spend
- Strong leadership and project management skills
- Excellent communication and cross-functional collaboration abilities
- Strategic thinker with a results-driven mindset
- Ability to manage multiple priorities in a fast-paced environment
- Ability to maintain regular and predictable attendance
- Ability to work in a constant state of alertness
Preferred
- Experience in digital strategy and campaign management preferred
- Ability to travel to markets across the southeastern United States
W.C. Bradley Co.
W.C. Bradley Co. has a history of innovation and responsiveness to meet ever-evolving consumer demands and market conditions. Bound by this legacy and responsibility to act in the best interests of its team members, shareholders, customers and community, today W.C. Bradley Co. is a diversified family of companies creating innovative, high quality brands, products, properties and services in outdoor cooking, outdoor living and recreation, real estate development and land management. W.C. Bradley Co. offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences and create memorable moments.
Traffic Signals
Monthly Visitors
7.8K
Traffic Source Mix
Search
32.5%
Direct
46.5%
Referral
5.4%
Social
13.7%
Paid
1.7%
Headcount Trend
Current headcount: ~293
Marketing Team
Marketing Team Size
15 (5% of company)
Median Career Experience
10 years
Median Tenure
2.1 years
