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Marketing jobs

11 marketing jobs

10 days ago

VP, Communications and Public Relations

Xponential Fitness, LLC

Arlington, VA (On-site)Full time$250K/yr – $275K/yr

7 weeks ago

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$110K/yr – $125K/yr

2 months ago

SEO Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$110K/yr – $125K/yr

4 months ago

Director of Brand Marketing - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$110K/yr – $135K/yr

4 months ago

Performance Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$100K/yr – $120K/yr

4 months ago

Social Media Specialist

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$71K/yr – $75K/yr

4 months ago

Communications Coordinator

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$71K/yr – $75K/yr

4 months ago

Interim Regional Marketing Manager - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)Temporary$40/hr – $45/hr

4 months ago

Regional Marketing Manager - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$80K/yr – $93K/yr

4 months ago

Public Relations Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$100K/yr – $120K/yr

4 months ago

Marketing Specialist - YogaSix

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$71K/yr – $75K/yr

All marketing roles in the US

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All marketing roles in the US

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11 jobs

VP, Communications and Public Relations

Xponential Fitness, LLC

Arlington, VA (On-site)

$250K/yr - $275K/yrIn-houseFull-timeSenior level12+ years exp.

10 days ago

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeMid level4+ years exp.

7 weeks ago

SEO Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Director of Brand Marketing - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$110K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.

4 months ago

Performance Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

Social Media Specialist

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$71K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.

4 months ago

Communications Coordinator

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$71K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.

4 months ago

Interim Regional Marketing Manager - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$40/hr - $45/hrIn-houseTemporarySenior level3+ years exp.

4 months ago

Regional Marketing Manager - Club Pilates

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$80K/yr - $93K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

Public Relations Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$100K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

Marketing Specialist - YogaSix

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$71K/yr - $75K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

Xponential Fitness, LLC

VP, Communications and Public Relations

Arlington, VA (On-site)

$250K/yr – $275K/yrSenior Level12+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute proactive and reactive media strategies across consumer and business press, lead franchisee communications, and supervise executive and franchise engagement programs.

Define media strategy and relationships for coverage
Lead franchisee communications and collaborations
Oversee executive communications and events

Job Description

Responsibilities

Overall: - Develop and execute proactive and reactive media strategies, positioning the company and its brands as industry leaders – separately in consumer and business press. - Build and maintain strong relationships with key media outlets, influencers, and industry leaders to generate positive press coverage. - Oversee the creation of press materials, including press releases, media kits, and pitch strategies separately in consumer and business press. - Manage and optimize the team’s workflow, ensuring deadlines, budgets, and campaign goals are met. - Collaborate with franchisees to provide guidance, tools, and resources to ensure they are aligned with national and local communications strategies for local market activations. - Track, analyze, and report on the effectiveness of all Communications efforts, adjusting strategies as needed based on data and feedback.
Executive, Event & Corporate: - Oversee executive communications, including speechwriting, presentations, and thought leadership content for key leaders. - Oversee special event strategy aimed at building franchisee and employee engagement for the organization and its brands. These meetings include, but are not limited to franchise conferences, webinars, town halls, and leadership meetings, large franchise recruitment (sales) events
Franchise Engagement: - Provides communications strategic counsel to brand teams, communicating and engaging with franchisees across brands. - Understand key franchisees to better inform franchisee communications and engagements strategies and initiatives. - Own the development and execution of franchisee communications across all Xponential Fitness brands. - Collaborate with centralized Operations, Brands, Marketing and Enterprise teams to deliver tactical communications on operational procedures, training, marketing and digital initiatives - Produce and distribute on a regular cadence: engaging communications highlighting company initiatives, marketing campaigns, executive leadership updates, operational enhancements, studio success stories, and business performance. - Partner with executive leadership to communicate organizational announcements, personnel changes, strategic initiatives, and company milestones. - Ensure communications are timely, consistent, transparent, and aligned with corporate messaging. - Manage outside agency to create communication calendars and editorial plans that keep franchisees informed without overwhelming them.
Franchise Development & Positioning: - Skillfully positions Xponential Fitness brands to prospective franchisee owners as excellent business opportunities - Manages communication strategy through trade and business publications as well as social media platforms with consistent, relevant Xponential and brand stories - Feeds pipeline of business development channels: LinkedIn, business trades, local and regional feature stories - Leads development of “Discovery Day” materials to excite and nurture franchisee prospects
Public Relations: - Develop and execute integrated public relations strategies that increase awareness of Xponential Fitness and its portfolio of boutique fitness brands. - Build and maintain strong relationships with journalists, editors, producers, influencers, and media outlets across consumer, business, fitness, wellness, and franchise trade media. - Partnering with Xponential’s outside agency, secure high-quality earned media placements that support brand awareness, new studio openings, executive thought leadership, franchise development, product launches, partnerships, and company milestones. - Together with Xponential’s outside agency, draft press releases, media pitches, executive messaging, fact sheets, Q&A documents, and media briefing materials.Coordinate media interviews and prepare executives and brand leaders with talking points andinterview guidance. - Monitor industry trends, competitor activity, and media coverage to identify opportunities and emerging issues. - Track and report PR performance using media monitoring and measurement tools.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
12-15 years of experience in public relations, corporate communications, and franchisee communications
Experience working within retail, hospitality, fitness, or multi-location consumer brands is strongly preferred.
Experience managing executive communications and internal communications programs.
Experience securing earned media coverage in consumer, business, and trade publications.
Exceptional writing, editing, storytelling, and verbal communication skills.
Strong media relationships and demonstrated success pitching national and regional media.
Ability to manage multiple brands, projects, and deadlines simultaneously.
Highly organized with exceptional attention to detail.
Familiarity with media monitoring and PR measurement platforms such as Cision, Meltwater, or Muck Rack is a plus.

Preferred

Preferred Attributes
Experience in boutique fitness strongly preferred.
Experience in community-driven or membership businesses.
Growth mindset and proactive work style.

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017

Irvine, California, USA

284 employees (20 in marketing)

www.xponential.com

36% recommend to a friend

31% CEO approval

Traffic Signals

Monthly Visitors

21.2K

Traffic Source Mix

40.6%

Direct

48.4%

Referral

7.2%

Social

2.2%

Paid

1.4%

Headcount Trend

Current headcount: ~282

Marketing Team

Marketing Team Size

13 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$729.6M

Last Raise

$550M

Post IPO Debt, 3 months ago

Funding History

Dec 2025
Post IPO Debt • $550M
Feb 2023
Post IPO Secondary • $140.9M
Apr 2021
Post IPO Debt • $38.7M

Recent News

Wellness franchisor Xponential Fitness hires legal chief from European Wax Center

Nov 18, 2025 • The Global Legal Post

Why Xponential Fitness Inc. stock is rated strong buy - 2025 Bull vs Bear & Safe Capital Growth Tips

Nov 15, 2025 • newser.com

Xponential Fitness, Inc. Announces Appointment of Gavin M. O’Connor as Chief Legal Counsel and Administrative Officer

Nov 12, 2025 • Business Wire

Responsibilities

Overall: - Develop and execute proactive and reactive media strategies, positioning the company and its brands as industry leaders – separately in consumer and business press. - Build and maintain strong relationships with key media outlets, influencers, and industry leaders to generate positive press coverage. - Oversee the creation of press materials, including press releases, media kits, and pitch strategies separately in consumer and business press. - Manage and optimize the team’s workflow, ensuring deadlines, budgets, and campaign goals are met. - Collaborate with franchisees to provide guidance, tools, and resources to ensure they are aligned with national and local communications strategies for local market activations. - Track, analyze, and report on the effectiveness of all Communications efforts, adjusting strategies as needed based on data and feedback.
Executive, Event & Corporate: - Oversee executive communications, including speechwriting, presentations, and thought leadership content for key leaders. - Oversee special event strategy aimed at building franchisee and employee engagement for the organization and its brands. These meetings include, but are not limited to franchise conferences, webinars, town halls, and leadership meetings, large franchise recruitment (sales) events
Franchise Engagement: - Provides communications strategic counsel to brand teams, communicating and engaging with franchisees across brands. - Understand key franchisees to better inform franchisee communications and engagements strategies and initiatives. - Own the development and execution of franchisee communications across all Xponential Fitness brands. - Collaborate with centralized Operations, Brands, Marketing and Enterprise teams to deliver tactical communications on operational procedures, training, marketing and digital initiatives - Produce and distribute on a regular cadence: engaging communications highlighting company initiatives, marketing campaigns, executive leadership updates, operational enhancements, studio success stories, and business performance. - Partner with executive leadership to communicate organizational announcements, personnel changes, strategic initiatives, and company milestones. - Ensure communications are timely, consistent, transparent, and aligned with corporate messaging. - Manage outside agency to create communication calendars and editorial plans that keep franchisees informed without overwhelming them.
Franchise Development & Positioning: - Skillfully positions Xponential Fitness brands to prospective franchisee owners as excellent business opportunities - Manages communication strategy through trade and business publications as well as social media platforms with consistent, relevant Xponential and brand stories - Feeds pipeline of business development channels: LinkedIn, business trades, local and regional feature stories - Leads development of “Discovery Day” materials to excite and nurture franchisee prospects
Public Relations: - Develop and execute integrated public relations strategies that increase awareness of Xponential Fitness and its portfolio of boutique fitness brands. - Build and maintain strong relationships with journalists, editors, producers, influencers, and media outlets across consumer, business, fitness, wellness, and franchise trade media. - Partnering with Xponential’s outside agency, secure high-quality earned media placements that support brand awareness, new studio openings, executive thought leadership, franchise development, product launches, partnerships, and company milestones. - Together with Xponential’s outside agency, draft press releases, media pitches, executive messaging, fact sheets, Q&A documents, and media briefing materials.Coordinate media interviews and prepare executives and brand leaders with talking points andinterview guidance. - Monitor industry trends, competitor activity, and media coverage to identify opportunities and emerging issues. - Track and report PR performance using media monitoring and measurement tools.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
12-15 years of experience in public relations, corporate communications, and franchisee communications
Experience working within retail, hospitality, fitness, or multi-location consumer brands is strongly preferred.
Experience managing executive communications and internal communications programs.
Experience securing earned media coverage in consumer, business, and trade publications.
Exceptional writing, editing, storytelling, and verbal communication skills.
Strong media relationships and demonstrated success pitching national and regional media.
Ability to manage multiple brands, projects, and deadlines simultaneously.
Highly organized with exceptional attention to detail.
Familiarity with media monitoring and PR measurement platforms such as Cision, Meltwater, or Muck Rack is a plus.

Preferred

Preferred Attributes
Experience in boutique fitness strongly preferred.
Experience in community-driven or membership businesses.
Growth mindset and proactive work style.