Own Liftoff’s advertising product storytelling by turning complex adtech into clear, differentiated messaging for marketers and buyers across regions.

Product Positioning & Messaging: Own Liftoff’s advertising portfolio messaging and create high quality assets that explain product differentiation.
Campaigns & Enablement: Design and run product marketing campaigns and own the sales enablement motion with briefs, decks, and one-pagers.
GTM Collaboration & Intelligence: Partner with Marketing and Growth on go-to-market plans, launches, and post-launch performance, while turning market and competitive insights into strategy.

Job Description

Responsibilities

Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
Apply an analytical and data-first approach to product marketing activities:

Liftoff

LiftOff provides major component exchange services for wind turbines. We focus on minimizing turbine downtime, enhancing performance. We have a highly-experienced team that is committed to getting the job done.Our up-tower lifting technology uses compact and fully-electric cranes that can be easily mobilized to any site using standard shipping containers. We can work in higher wind speeds compared to conventional cranes and only need a small footprint at the base of the tower. We offer high-end solutions to exchange major components in offshore wind turbines, in both floating and bottom-fixed environments. Using our technology, major components can be safely exchanged offshore using a minimal amount of equipment, and the requirement to tow floating wind turbines to port is completely avoided.

Founded in 2024

The Hague, South Holland, NLD

16 employees

www.liftoff-mce.com

Traffic Signals

Monthly Visitors

2.3K

Traffic Source Mix

48.1%

Direct

31.6%

Referral

13.4%

Social

4.2%

Paid

1.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Median Career Experience

17 years

Median Tenure

1.3 years

Responsibilities

Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
Apply an analytical and data-first approach to product marketing activities: