Manage day-to-day campaigns across Google Ads, Bing, LinkedIn, and more.
Define metrics, dashboards, and reporting for exec visibility.
Collaborate with Marketing Ops, Finance, SEO, and Product Marketing to maintain alignment and data quality.

Job Description

Responsibilities

Execute on paid marketing strategy and channel investment
Define key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiences
Actively evaluate new channels and formats and make data-driven decisions on where to invest
Own day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms
Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals
Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable
Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows
Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholders
Build and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiency
Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segments

Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)
At least 5 years of relevant, hands-on experience in digital or performance marketing
B2B SaaS experience strongly preferred
Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display

Preferred

Master's is a plus

Benefits

📈 401k with company matching
📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
✈ 4 week sabbatical after 5 years of service
🍀 Mental Wellness Program (EAP) to support your well-being and self-care
🍹 Team events, such as happy hours, off-sites, and team building events
❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Responsive

Responsive is the global leader in Strategic Response Management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences.Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO, and Coimbatore, India. Learn more at responsive.io.

Founded in 2016

Frisco, Texas, USA

677 employees (49 in marketing)

www.responsive.io

Traffic Signals

Monthly Visitors

91.1K

Monthly Google Ads Budget

$25.6K

Traffic Source Mix

46.2%

Direct

43.5%

Referral

Social

2.6%

Paid

0.5%

Headcount Trend

Current headcount: ~677

Marketing Team

Marketing Team Size

31 (5% of company)

Median Career Experience

20 years

Median Tenure

2.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Michael Londgren

Chief Marketing Officer

At the company for 3 years 9 months

Jennifer Cannizzaro

Vice President Product Marketing

At the company for 2 years 11 months

Joe Kopyt

Director of Integrated Marketing

At the company for 2 years 5 months

Heather C.

Sr. Director, Global Field and Event Marketing

At the company for 3 years 1 month

Funding

Total Funding

$26.5M

Last Raise

$25M

Series A, 7 years ago

Funding History

Jul 2018
Series A • $25M
Oct 2016
Seed Round • $1.5M

Responsibilities

Execute on paid marketing strategy and channel investment
Define key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiences
Actively evaluate new channels and formats and make data-driven decisions on where to invest
Own day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms
Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals
Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable
Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows
Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholders
Build and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiency
Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segments

Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)
At least 5 years of relevant, hands-on experience in digital or performance marketing
B2B SaaS experience strongly preferred
Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display

Preferred

Master's is a plus

Benefits

📈 401k with company matching
📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
✈ 4 week sabbatical after 5 years of service
🍀 Mental Wellness Program (EAP) to support your well-being and self-care
🍹 Team events, such as happy hours, off-sites, and team building events
❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage