2 weeks ago
Product Marketing Manager
Bloomberg Industry Group
Arlington, VA (On-site)Full time$100K/yr – $120K/yr
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Product Marketing Manager
Arlington, VA (On-site)
$100K/yr – $120K/yrMid Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own cross-functional product marketing: define value propositions, shape GTM for launches, and translate technical details into customer value for SaaS buyers.
- Go-to-market ownership: collaborate with Sales and Product to plan launches and roadmap bets.
- Content and enablement: produce sales-ready briefs, case studies, FAQs, and demos.
- Market insight and alignment: gather customer feedback, track trends, and feed the roadmap with competitive intelligence.
Job Description
Responsibilities
- Develop and execute product marketing strategies aligned with organizational goals.
- Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers).
- Partner with Sales and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives.
- Identify sector-specific use cases and pain points to effectively position our platforms.
- Create clear, sales- and marketing-ready content, including product briefs, FAQs, case studies and feature guides.
- Collaborate with Sales Readiness & Training, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities.
- Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.
- Equip sales and events teams with competitive positioning and tailored content to address market challenges at in person and virtual events.
- Partner with Market Research and Strategy teams to identify trends, customer needs, and competitive dynamics.
- Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of technical product marketing experience, preferably in SaaS B2B solutions.
- Strong understanding of customer pain points, market composition, and competitive landscape.
- Proven experience in go-to-market strategies and product content development.
- Exceptional ability to translate technical details into customer-centric messaging.
- Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams.
Preferred
- Advanced degree (MBA or related experience).
- Public speaking experience, including webinars, customer training, or industry conferences.
- Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
- Product marketing experience with SaaS, cloud, or enterprise software.
- Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Bloomberg Industry Group
3.1 Glassdoor
Bloomberg Industry Group empowers professionals in government, law, tax, and accounting with the news, data, and analysis they need to take decisive action and make the most of every opportunity. Bloomberg Industry Group is an affiliate of Bloomberg L.P. For more information, visit bloombergindustry.com.
Founded in 1929
Arlington, Virginia, USA
1.9K employees (337 in marketing)
49% recommend to a friend
67% CEO approval
Traffic Signals
Monthly Visitors
150.2K
Traffic Source Mix
Search
22.1%
Direct
61.3%
Referral
14.9%
Social
1.3%
Paid
0.3%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
302 (16% of company)
Median Career Experience
14 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Maite Salazar
Chief Marketing Officer
At the company for 2 years 2 months
Sarah Crissup
Head of Demand Generation
At the company for 9 years 5 months
Ed Downing
Global Head of Marketing Communications & Studio
At the company for 7 years 8 months
Lindsay Ghrist, MBA
Head of Marketing Automation
At the company for 11 years 11 months