Own and execute the SPIRE marketing strategy, lead creation of engaging materials, manage budgets and cross-functional outreach, and partner with faculty, students, staff, and external partners to tell stories that promote innovation and revenue opportunities.

Own strategic marketing plans for SPIRE to drive engagement and revenue objectives.
Coordinate multi-channel storytelling and stakeholder outreach across internal and external partners.

Job Description

Responsibilities

Develops and executes a strategic marketing plan to increase use of the university’s research and commercialization services, promote technology commercialization opportunities, and generate revenue and funding for the university. Works with center and department leaders in SPIRE to develop strategic marketing plans for their focus areas.
Leads the development of relevant and engaging marketing materials and content highlighting the university’s innovation and strategic partnership activities, including but not limited to, advertisements, trade show displays, social media content, email newsletters, and web content.
Develops annual marketing budget and oversees its effective utilization for promotion through digital and print advertisements.
Works with faculty, students, staff, and external partners to identify newsworthy stories and develop a strategy for marketing and outreach.
Oversees incorporation of websites associated with SPIRE into overall marketing strategy.
Assists with events and tours to engage important stakeholders such as business leaders, federal and state government officials, funding organizations, and community partners.
Conducts and uses customer-focused research to identify public learning needs and preferences, demographic trends, technological use and preferences, effective communication methods, and public perceptions of UMaine.
Perform other reasonably related duties as assigned.

Requirements

Typically has the education associated with a Bachelor’s degree in a field that develops strong written communication skills, and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
Experience creating, editing and managing highly informative and engaging content across different mediums.
Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
Proven interpersonal, small group and public communication skills.

Preferred

Master’s degree.

University of Maine

The University of Maine, founded in Orono in 1865, is the state's land grant, sea grant and space grant university. It is located on Marsh Island in the homeland of the Penobscot Nation. As Maine's flagship public university, UMaine has a statewide mission of teaching, research and economic development, and community service. UMaine is the state's only public research university and among the most comprehensive higher education institutions in the Northeast. It attracts students from all 50 states and more than 75 countries. UMaine currently enrolls 11,741 undergraduate and graduate students who have opportunities to participate in groundbreaking research with world-class scholars. UMaine offers more than 100 degree programs through which students can earn master's, doctoral or professional science master's degrees, as well as graduate certificates. The university promotes environmental stewardship, with substantial efforts campuswide to conserve energy, recycle and adhere to green building standards in new construction. For more information about UMaine, visit umaine.edu.

Founded in 2012

Orono, Maine, USA

4.8K employees (215 in marketing)

umaine.edu

Traffic Signals

Monthly Visitors

551K

Monthly Google Ads Budget

$115.7K

Traffic Source Mix

60.5%

Direct

32.8%

Referral

5.1%

Social

1.1%

Paid

0.4%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size

160 (3% of company)

Median Tenure

6 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$22.5M

Last Raise

$650K

Grant, 3 years ago

Funding History

Jun 2023
Grant • $650K
Jan 2020
Grant • $400K
Jun 2018
Grant • $2.5M

Recent News

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Oct 11, 2025 • University of Maine Athletics

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Responsibilities

Develops and executes a strategic marketing plan to increase use of the university’s research and commercialization services, promote technology commercialization opportunities, and generate revenue and funding for the university. Works with center and department leaders in SPIRE to develop strategic marketing plans for their focus areas.
Leads the development of relevant and engaging marketing materials and content highlighting the university’s innovation and strategic partnership activities, including but not limited to, advertisements, trade show displays, social media content, email newsletters, and web content.
Develops annual marketing budget and oversees its effective utilization for promotion through digital and print advertisements.
Works with faculty, students, staff, and external partners to identify newsworthy stories and develop a strategy for marketing and outreach.
Oversees incorporation of websites associated with SPIRE into overall marketing strategy.
Assists with events and tours to engage important stakeholders such as business leaders, federal and state government officials, funding organizations, and community partners.
Conducts and uses customer-focused research to identify public learning needs and preferences, demographic trends, technological use and preferences, effective communication methods, and public perceptions of UMaine.
Perform other reasonably related duties as assigned.

Requirements

Typically has the education associated with a Bachelor’s degree in a field that develops strong written communication skills, and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
Experience creating, editing and managing highly informative and engaging content across different mediums.
Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
Proven interpersonal, small group and public communication skills.

Preferred

Master’s degree.