7 weeks ago
Director of Lifecycle Marketing
Upstart
USA (Remote)Full time$196K/yr – $271K/yr
Marketing jobs
1,469 marketing jobs
Marketing jobs in the US with a SaaS business model
Marketing jobs in the US with a SaaS business model
Director of Lifecycle Marketing
USA (Remote)
$196K/yr – $271K/yrDirector/Executive10+ years expFull time
Posted 7 weeks ago
Job Summary
Own and lead the Lifecycle Marketing function across products and journeys, building a high-performing team, driving revenue through experiments and automation, and collaborating with cross-functional partners to deliver multichannel experiences.
- Define and execute lifecycle strategy across products and journeys
- Lead and develop a high-performing lifecycle marketing team
- Drive revenue through experimentation, optimization, and automation
Job Description
Responsibilities
- Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys.
- Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth.
- Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results.
- Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels.
- Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys.
- Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards.
Requirements
- Bachelor's degree or equivalent practical experience.
- 10+ years of experience in B2C Lifecycle Marketing.
- 5+ years of direct people management experience, including experience leading managers.
- 4+ years of hands-on experience building and operating enterprise marketing automation platforms.
- Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth.
Preferred
- Knowledge of enterprise marketing automation platforms such as Iterable.
- Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.
- Experience using customer data platforms (CDPs) to create and activate customer audiences.
- Ability to leverage AI tools to improve experimentation, workflow efficiency, campaign development, and marketing decision-making.
- Skill in translating long-term business strategy into scalable lifecycle programs while influencing cross-functional stakeholders.
Benefits
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
Upstart
3.5 Glassdoor
Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org
Founded in 2012
San Mateo, California, USA
1.8K employees (77 in marketing)
50% recommend to a friend
73% CEO approval
Salaries
Posted range
$196K/yr – $271K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
50 (3% of company)
Median Career Experience
12 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Chantal R.
Chief Marketing Officer , SVP Growth
At the company for 9 years 1 month
Cody Ryan
Vice President of Performance Marketing
At the company for 3 years 11 months
Gary L.
Vice President of Marketing
At the company for 6 years 2 months
Stephanie Worthington, CTSM
Head of Events and Field Marketing
At the company for 3 years 2 months
Funding
Total Funding
$3.4B
Last Raise
$1.5B
Post IPO Debt, 4 months ago
Funding History
- Nov 2025Post IPO Debt • $1.5B
- Sep 2025Post IPO Debt • $320M
- Aug 2025Post IPO Debt • $600M
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
26.4%
Direct
66%
Referral
6.2%
Social
0.4%
Paid
0.9%
Headcount Trend
Current headcount: ~1.8K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.