Responsibilities

• Plan ongoing strategic schedules of YouTube first content across multiple genre-led channels
• Work with internal teams to ensure content is authentic to the platform
• Produce creative briefs and edits of top-quality YouTube content that speak to our audience
• Use audience data and analytics to inform decision making and performance in line with KPIs
• Keep abreast of current trends and perform ongoing competitor analysis

Requirements

• Experience managing branded YouTube channels is key – you’ll have in-depth understanding of the platform, thumbnail strategies and performance optimisation.
• An understanding of YouTube content for a youth audience
• Proficient editing skills using Adobe Suite (Photoshop and Premiere Pro)
• An understanding of YouTube analytics and how to use data to inform decision making
• The ability to work with wider teams to brief content, develop ideas and feed back on performance to stake holders

Preferred

• Experience working with TV productions
• Experience working across other digital platforms, such as TikTok and Instagram