Responsibilities

• Day-to-day management and updating of the Merchant & Mills website, including product listings, landing pages, and seasonal content.
• Writing and editing copy that reflects the brand's voice — considered, direct, and beautiful.
• Implementing and managing SEO across the site: keyword research, on-page optimisation, meta titles and descriptions, internal linking, and structured data, with a focus on sustainable, long-term visibility.
• Monitoring SEO performance using tools such as Google Search Console and Analytics, identifying opportunities, and acting on them.
• Keeping an eye on site performance and flagging improvements, working with developers where needed.
• Working with the marketing manager to support product launches with well-timed, well-crafted content.
• Coordinating with the photography, wholesale, and retail teams to keep content accurate and current.
• You may be required to log in briefly over a weekend to fix any website issues that could occur, or make something ‘go live’.

Requirements

• Solid experience managing an e-commerce website, ideally on Shopify or a similar platform.
• You write well — clearly, with personality, and without fuss.
• Good working knowledge of SEO best practice and how to apply it without flattening good writing.

Preferred

• Experience with Ahrefs
• Experience with Hotjar
• Knowledge of Google Search Console
• GA4, Shopping & Ads
• Basic knowledge of Adobe suite tools
• Interest in sewing, fabric, or the maker world