Website Content Manager - Maternity Cover at Merchant & Mills Ltd | Rye, East Sussex, UK | £33K/yr – £40K/yr

Website Content Manager - Maternity Cover

Rye, East Sussex, UK (Hybrid)

£33K/yr – £40K/yrMid LevelPart time

Posted 3 months ago

Own the website content and SEO engine for a small e-commerce brand, balancing brand voice with search performance across product pages and launches.

Content & UX ownership: product listings, landing pages, and seasonal content that reflect the brand.
SEO & performance: keyword research, on-page optimization, meta data, internal linking, structured data, and tracking with GSC/GA4.
Cross-team content ops: coordinate with photography, wholesale, and retail to keep content accurate and timely, with occasional weekend fixes.

Responsibilities

Day-to-day management and updating of the Merchant & Mills website, including product listings, landing pages, and seasonal content.
Writing and editing copy that reflects the brand's voice — considered, direct, and beautiful.
Implementing and managing SEO across the site: keyword research, on-page optimisation, meta titles and descriptions, internal linking, and structured data, with a focus on sustainable, long-term visibility.
Monitoring SEO performance using tools such as Google Search Console and Analytics, identifying opportunities, and acting on them.
Keeping an eye on site performance and flagging improvements, working with developers where needed.
Working with the marketing manager to support product launches with well-timed, well-crafted content.
Coordinating with the photography, wholesale, and retail teams to keep content accurate and current.
You may be required to log in briefly over a weekend to fix any website issues that could occur, or make something ‘go live’.

Requirements

You have solid experience managing an e-commerce website, ideally on Shopify or a similar platform.
You write well — clearly, with personality, and without fuss.
You have a good working knowledge of SEO best practice and know how to apply it without letting it flatten good writing. Confidence working with SEO and Analytics tools like Ahrefs and Hotjar as well as Google Search Console, GA4, Shopping & Ads is desirable.
You understand how good content works: not just what to say, but when and why.
You're organised and calm under the pressure of a busy product calendar, and happy to work alone when needed.
You care about craft, making, and the things that go into creating something well.
An interest in sewing, fabric, or the maker world is genuinely useful.
Basic knowledge of Adobe suite tools is desirable.
Based in or able to commute to Rye, East Sussex (some flexibility may be possible).
Part-Time (3 days per week).

Preferred