Responsibilities

• Create, update and optimise content – Write engaging, accurate and SEO-friendly property, park and resort descriptions across owned and third-party channels.
• Put SEO into action – Use keyword research, search intent, internal linking and on-page SEO best practice to improve organic visibility and content performance.
• Build better landing pages – Develop and maintain landing pages that showcase priority parks, resorts and partner propositions.
• Support Forest Holidays content – Help manage inventory and listings, ensuring property details, facilities, imagery, availability-related content and key selling points are accurate and complete.
• Bring new partners to life – Coordinate content onboarding and updates for new MUS locations and strategic partners, identifying missing information, dependencies and risks early.
• Keep standards high – Proofread and quality-check content before publication, maintaining clear standards, templates and consistent content across our channels.
• Listen to our customers and partners – Respond to relevant feedback and resolve content inaccuracies to continually improve our listings.
• Use insight to improve – Use available data to recommend improvements to landing pages, listings and customer journeys.
• Work across the business – Build strong relationships with colleagues and stakeholders while managing your own pipeline of work and communicating progress.

Requirements

• Practical experience in web content writing, digital content, SEO or ecommerce content
• Strong copywriting, proofreading and editing skills, with brilliant attention to detail
• Experience using a content management system and working with structured website or listing content
• A working knowledge of on-page SEO, keyword research, internal linking and content optimisation
• The ability to take briefs, partner requirements and performance information and turn them into clear content actions
• Experience working with different teams and stakeholders to get things done
• Strong organisation and planning skills, with the ability to manage deadlines and changing priorities
• Confidence using Microsoft Office and collaborative project management tools

Preferred

• Bonus points if you have experience within travel, holidays, hospitality, accommodation or marketplace businesses; have created or optimised SEO and campaign landing pages; understand website fundamentals such as templates, metadata and URL structures; or have a portfolio of digital content work you’re proud to show us.

Benefits

• Annual STIP Bonus Scheme – up to 10% of your salary
• 33 days holiday (incl. bank holidays) + extra days for long service
• Your birthday off
• 2 paid volunteering days
• Enhanced Maternity & Paternity leave – 24 weeks maternity and 3 weeks paternity at 100% pay
• Exclusive holiday discounts for you, friends and family
• Wellbeing perks, gym access at HQ and health cash plan
• Hybrid working & on-site parking
• Training & development to keep you growing