Responsibilities

• Media planning vision and leadership: Develop and champion the regional planning vision, ensuring it aligns with our 3Cs (Communities, Culture, Connections) approach and WPP’s overall strategic objectives.
• Drive innovation in media planning, exploring new channels, technologies, and approaches to maximize campaign effectiveness.
• Oversee the development and execution of comprehensive media plans across all channels (digital and traditional), ensuring they are data-driven, innovative, and aligned with best practices.
• Possess a strong understanding of marketing and media concepts, including but not to limited to decay curves/ad stock, sufficiency curves and diminishing marginal returns.
• Maintain a deep understanding of the European media market landscape, trends, media owners, and emerging opportunities.
• Ownership of translating the strategic approach into planning practices for specific client briefs and pitches.
• Drive adoption and best practice utilisation of WPP Open and other cutting-edge tools to standardise best in class planning, ensure leading organization and track campaign performance / identification of optimization opportunities.
• Client Relationship & Consultancy: Act as a consultant with both clients and internal teams to improve the work and develop the thought leadership of yourself and others.
• Operate as a senior client contact for comms and craft planning, whilst ensuring that teams are delivering on a day-to-day basis.
• Build and maintain strong relationships with key client stakeholders, understanding their business objectives and providing strategic guidance on media planning.

Requirements

• Extensive experience in media planning, with a proven track record of success in developing and executing effective campaigns.
• Demonstrated experience leading and developing high-performing media planning teams, including setting strategic direction, fostering a collaborative environment, and mentoring team members at all levels.
• Influential Communicator: Articulate, persuasive, and able to present complex media strategies and market insights clearly and compellingly to senior client and agency leadership.
• Adaptable & Agile: Thrives in a dynamic, evolving environment, comfortable with ambiguity and able to quickly adapt strategies to new market needs and opportunities.
• Strategic & Analytical: Strong capacity for strategic thinking, data analysis, and translating insights into actionable media plans that drive business growth.
• Exceptional Connector & Facilitator: Proven ability to bridge communication gaps, synthesize disparate information, and foster collaboration across teams and diverse stakeholders.
• Client-Centric Partner: Dedicated to understanding and solving client challenges, building trust, and delivering tangible value.

Preferred

• Regional, multi-market European experience, preferable.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Life at WPP Media & Benefits: Be Extraordinary, investing in our employees to inspire transformational creativity. Lead Optimistically, Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.