Build and manage CRM-driven customer communications across campaigns and channels, ensuring timely, compliant, on-brand execution while tracking performance and iterating to improve effectiveness.

• Campaign planning & execution: Support planning and delivery of customer communications across multiple campaigns and channels, including SMS, email, push, and partner campaigns, with in-house SMS copy support and agency coordination.
• Campaign production management: Brief external creative agencies, define objectives and required customer take-out, and provide structured feedback to deliver high-quality, on-brand creative.
• Brand compliance & timing: Ensure activity reflects brand strategy, tone of voice, and legal compliance, delivered to the right customer at the right time.
• Performance tracking & optimisation: Track campaign performance, apply a test-and-learn mindset, optimise creative/targeting/channel execution, and make clear recommendations for improvement.
• Administrative governance: Manage Base Clinic and outbound communications boards, maintain logs, coordinate meetings, and support delivery through strong project management and attention to detail.