Responsibilities

• Create high-quality video edits specifically for X.
• Produce original memes, image edits, reaction content and culturally relevant creative.
• Take raw footage, gaming content, livestream clips and existing assets and turn them into engaging X-native content.
• Use AI tools to accelerate and enhance the creative process, including AI video generation, image generation, voice, animation and editing tools.
• Develop content around crypto culture, Web3 gaming, gambling, PvP, betting and relevant internet trends.
• Identify trending memes, formats, conversations and cultural moments on X and adapt them quickly for the brand.
• Work from creative briefs while also proactively pitching your own concepts.
• Maintain a high level of visual quality while working at the speed required for X.
• Collaborate with the wider creative and marketing team on campaigns, launches and reactive content.

Requirements

• Strong professional video editing skills with an impressive portfolio of internet-native work.
• Excellent understanding of meme culture and what makes content feel native to X rather than traditional advertising.
• Experience creating short-form content designed to capture attention immediately.
• Strong knowledge of tools such as Premiere Pro, After Effects, CapCut, Photoshop or equivalent.
• Good working knowledge of modern AI creative tools, such as Higgsfield, Runway, Veo, Midjourney, Kling, ElevenLabs and similar platforms.
• Ability to combine traditional editing with AI-generated footage, imagery, effects and audio.
• A strong understanding of crypto culture, Web3, gaming communities and online terminology.
• Familiarity with crypto casinos, online gambling platforms, betting products or adjacent gaming products is highly desirable.
• Strong instinct for internet humour, timing, references and emerging trends.
• Strong understanding of Crypto Twitter / X culture and the types of content that perform well within it.

Preferred

• Experience within crypto, Web3, online gambling, gaming, esports or highly online consumer brands is a major advantage.
• Understand communities across Crypto Twitter/X, Discord.
• Follow Web3 gaming, memecoins, prediction markets, online casinos or adjacent internet subcultures.
• RunScape knowledge an added bonus.
• Have experience creating gaming-style edits, shitposts, animated memes or deliberately lo-fi internet content.
• Can use AI tools creatively rather than simply generating generic AI content.