Vice President, Marketing (U.S. and EMEA) at apiphani | London, UK | $190K/yr – $225K/yr

Vice President, Marketing (U.S. and EMEA)

London, UK (On-site)

$190K/yr – $225K/yrSenior Level10+ years expFull time

Posted 4 months ago

Job Summary

Own multi-regional marketing for a technology services firm, aligning corporate, product, and partner efforts across the US and EMEA with measurable demand and brand impact.

Region-focused growth: define and own integrated strategy, annual plans, budgets, and KPIs tied to revenue goals.
Cross-functional ownership: steward brand, messaging, content, digital presence, and multi-channel campaigns with Sales and Alliances.
Partnership and channel engine: drive co-sell tactics, MDF, and partner programs while coordinating with Product Marketing and Alliances for joint programs.

Job Description

Define and implement Apiphani’s integrated marketing strategy, spanning corporate, product, digital, and partner marketing across the United States and EMEA.
Build and manage annual marketing plans, budgets, and KPIs aligned with corporate revenue goals and regional growth priorities.
Serve as the strategic steward of the Apiphani and Luumen brands — ensuring clarity, differentiation, and consistency across all communications and touchpoints in both regions.
Integrate with current marketing and branding initiatives and the contractors currently contributing to them.
Oversee corporate messaging, content development, website design, public relations, and executive communications.
Drive the creation of thought leadership assets including blogs, whitepapers, webinars, and case studies that highlight Apiphani’s expertise in automation, observability, and regulated industries, with relevance for U.S. and EMEA markets.
Lead the design and rollout of Apiphani’s and Luumen’s digital presence, ensuring modern UX, SEO performance, and a consistent brand experience across regions.
Develop and execute multi-channel campaigns (digital, social, ABM, events, and email) to generate qualified leads and pipeline growth in the United States and EMEA.
Leverage intent data, analytics, and automation platforms (HubSpot, ZoomInfo, LinkedIn Ads) to optimize lead-to-revenue performance.
Partner closely with Sales and Alliances to align demand generation with regional co-sell motions and partner programs (AWS, SAP, Red Hat, Boomi, SUSE).
Collaborate with the VP of Alliances to design and execute joint marketing programs with strategic partners.
Maximize visibility and engagement at partner events, summits, and trade shows across the U.S. and EMEA.
Manage MDF (Marketing Development Funds) and incentive programs through hyperscaler and ISV partnerships.
Build and mentor a high-performing marketing team (creative, content, PR, and digital agencies).
Foster a culture of creativity, accountability, and measurable impact.
Integrate marketing workflows with Sales, Alliances, and Product Marketing teams for cross-functional visibility and collaboration across regions.

apiphani

apiphani is technology enabled managed services company dedicated to minimizing the effort and risk associated with managing business critical applications. By integrating decades of industry experience with Deep AutomationTM and machine learning we are able to drive extreme efficiency and reliability in support of our client's applications. With a rigorous devops culture at its core, apiphani ensures that our software is continually updated based upon direct feedback from our support teams, field consultants, and clients. We solve real world problems with truly innovative technology fronted by some of the best minds in the industry.

Founded in 2018

Boston, Massachusetts, USA

57 employees (6 in marketing)

www.apiphani.io