Responsibilities

• Strategic Customer Growth and ABM
• Partner with the GVP, Customer Growth and Key Account Directors to prioritise strategic UK customers and identify where marketing can materially support retention, expansion and deeper account penetration.
• Translate customer priorities, strategic account plans and expansion opportunities into coordinated ABM and customer marketing programmes. Develop targeted engagement across buying committees, address stakeholder gaps and build repeatable playbooks for priority sectors and account types.
• Create value-led programmes that help customers understand and adopt relevant Zeta capabilities, including data, identity, intelligence, AI, loyalty, lifecycle marketing, personalisation and activation. Support appropriate upgrades to the Zeta Marketing Platform (ZMP), aligning programmes with customer needs and the capabilities available to each account.
• Ensure Customer Growth and Marketing operate from a shared account strategy, with clear commercial objectives and coordinated follow-through.
• Executive Engagement and Customer Advocacy
• Build a systematic executive engagement programme across priority UK customers and prospects, strengthening relationships with senior marketing, technology, data and business decision-makers.
• Develop executive dinners, roundtables, strategic workshops and customer roadshows that surface customer priorities and advance account relationships. Coordinate Zeta executive sponsorship, ensuring every engagement has a clear purpose and agreed next steps.
• Establish a structured UK customer advocacy programme. Identify flagship customers and executive advocates, and develop customer stories, case studies, references, speaking opportunities and peer-to-peer engagement. Use customer proof to strengthen existing relationships and build credibility with prospective customers.
• Enterprise New-Logo Marketing

Requirements

• Enterprise marketing experience: Significant experience leading ABM, customer marketing, field marketing or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement or adjacent enterprise technology.
• Proven account-based growth: A track record of building effective programmes for complex enterprise accounts, including both existing-customer expansion and new-logo acquisition, in close partnership with commercial teams.
• Commercial and analytical strength: Experience connecting marketing investment to qualified pipeline, opportunity progression and revenue, with disciplined budget management and a clear approach to measurement.
• Executive engagement expertise: Experience creating programmes for senior enterprise audiences, developing customer advocacy and navigating complex buying committees, supported by a strong understanding of the UK enterprise buying environment.
• Marketing technology fluency: Experience using Salesforce and account-intelligence or ABM platforms such as 6sense or Demandbase to inform prioritisation, programme execution and reporting.
• Cross-functional leadership: Excellent communication and stakeholder-management skills, with experience operating within a global marketing organisation while building strong local execution. Experience building or scaling a marketing function would be valuable.

Preferred

• Experience building or scaling a marketing function would be valuable.