Responsibilities

• You'll own marketing strategy and delivery across exhibitions, events, learning programmes and the wider public programme, working with colleagues across Audience Insight, Customer Growth, CRM, Communications, Learning and Commercial.
• You'll be responsible for growing visitor numbers, driving ticket sales, increasing participation from diverse audiences and ensuring V&A East becomes one of London's most exciting cultural destinations.
• Your role is to simplify complexity, create clarity and ensure marketing owns outcomes rather than simply campaigns.
• You'll create marketing that is audience-led, commercially effective, creatively ambitious, culturally relevant, insight driven and measurable.
• You'll manage a Venue Marketing Executive while influencing teams across the wider organisation.

Requirements

• You may currently work in live entertainment, visitor attractions, cultural venues, sport, hospitality, retail or another customer-facing environment.
• You've managed high-profile campaigns, worked with agencies, developed partnerships and understand how to balance commercial objectives with audience development.
• Most importantly, you're excited by building something.
• You enjoy creating structure, you use insight rather than assumption, you care about measurable impact and you thrive in collaborative environments where no two days are the same.