Responsibilities

• Own marketing contribution to UK/EMEA pipeline generation in partnership with regional Sales leadership
• Define and execute regional go-to-market programs aligned to regional sales priorities
• Translate global demand generation strategy into market-relevant regional initiatives that drive measurable commercial impact
• Build FundGuard’s visibility and credibility among senior stakeholders across UK and European buy-side firms
• Help develop and execute an UK/EMEA market narrative positioning FundGuard as a leader in investment accounting and investment operations modernization
• Drive high-impact executive engagement initiatives that strengthen relationships, influence and market presence
• Serve as a strategic partner to the UK/EMEA Sales Directors
• Co-own account-based marketing priorities and target account engagement strategy
• Ensure regional marketing efforts are directly tied to pipeline creation, deal acceleration and commercial outcomes
• Ensure global demand generation, content and event programs are effectively localized and activated across UK/EMEA markets
• Provide market feedback and regional insight to influence global marketing strategy
• Lead execution across internal stakeholders and external agency partners to ensure strong regional delivery
• Build and maintain relationships across the institutional asset management ecosystem including consultants, industry bodies, conferences, media and strategic partners
• Establish FundGuard as an active and credible participant in the UK/EMEA market conversations

Requirements

• Marketing leadership experience within B2B enterprise SaaS and/or financial services technology
• Deep understanding of institutional asset management, fund accounting, investment operations or related financial services ecosystems
• Proven success developing and leading regional marketing strategy across UK/EMEA markets
• Strong experience partnering with quota-carrying sales organizations and commercial leadership teams
• Demonstrated ability to influence pipeline creation and deal progression
• Existing network or established credibility within UK and European institutional asset management circles, particularly in London
• Experience operating successfully in lean, high-growth environments and high expectations
• Ability to operate strategically while also remaining hands-on when required
• Excellent communication, stakeholder management and executive engagement skills