Responsibilities

• Manage and optimise Yoto's presence on UGC creator platforms ( Aspire, Twirl, Grin etc.) to maintain a consistent inbound supply of relevant creator talent.
• Run targeted direct outreach either to our existing Yoto community or proactively sourcing creators who match specific briefs, audiences, or content styles not covered by platform supply.
• Vet all prospective creators against defined criteria: content quality, audience fit, communication reliability, and alignment with Yoto's brand and values.
• Build category-based shortlists so the team can move from brief to creator assignment within 24 hours when needed.
• Brief creators directly using templates and frameworks developed by the Creative Strategist.
• Ensure every creator understands the hook, the format, the technical specs, and the deliverable before a single frame is shot.
• Manage the brief-to-delivery timeline for each creator, flagging delays early and keeping production on schedule.
• Be the single point of contact for creators throughout the production process - responsive, clear, and professional.
• Review all incoming raw footage before it reaches the Content Creator - checking against the brief, assessing technical quality (lighting, audio, framing, stability), and flagging anything that doesn't meet the bar.
• Provide specific, actionable reshoots requests when footage misses the mark - not vague feedback, but frame-level direction.

Requirements

• 2–4+ years in a UGC, influencer, or creator management role, with a clear track record of managing creators for paid media - not just organic social.
• Hands-on experience with Twirl, Aspire, Grin, or equivalent creator platforms, and confidence running direct outreach in parallel.
• Experience reviewing and QC-ing raw video content against a brief - you know what good footage looks like and can give specific direction when it isn\'t.
• Exposure to a performance marketing environment - you understand that UGC is a creative input, not a brand awareness play.
• Highly organised and detail-oriented - you track everything, miss nothing, and can manage multiple active creator relationships without dropping a thread.
• Strong communicator - you write clear briefs, give precise feedback, and manage creator expectations without friction.
• Operationally minded - you think in systems and processes, and you\'re always looking for ways to make the pipeline faster and more reliable.
• Commercially aware - you understand that the quality of your handoffs directly affects ad performance, and you take that seriously.
• Comfortable with pace - Yoto moves fast. The brief cadence is weekly. You thrive in that environment, not just cope with it.

Benefits

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you\'re happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months\' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!